Brand3, Inc.

Brand3, Inc. Helping 5-star service providers turn marketing into measurable growth.

Brand3 builds strategy-driven brands that connect with the right clients and cut through the noise. Brand3’s core strength is aligning brand, marketing, and customer experience into a solid strategic plan. We have successfully transformed a diverse range of privately held businesses to increase their market share and profitability.

Episode 5 of The CEO's Heart for Service podcast is now live.How did The Greater Everett Chamber of Commerce grow from z...
06/17/2026

Episode 5 of The CEO's Heart for Service podcast is now live.

How did The Greater Everett Chamber of Commerce grow from zero to 300+ members in just a year and a half!? And what has it taken to scale an organization this fast while staying focused on the people it's there to serve?

In this episode, Matt Wolfe sits down with Wendy Poischbeg, President and CEO of the Greater Everett Chamber of Commerce, to discuss leadership, organizational transformation, and the power of creating meaningful value for members and the broader business community.

Wendy shares lessons from leading the Chamber through significant growth and change, including how to build momentum, empower your team, and stay grounded in a mission of service while navigating new opportunities.

The CEO's Heart for Service explores one question every B2B service leader faces: How do you scale without compromising the quality of your services or the values that drive them?

If you're a leader looking to create lasting impact while guiding your organization through change, this conversation is worth a listen.

Watch or listen now on:
Apple Podcasts - https://apple.co/4xhI2Nl
Spotify - https://bit.ly/4g82HNF
Youtube - https://youtu.be/U-8sXOPLB9c?si=R-_Gw5YmVC7TKoUR

06/14/2026

For Anna Halaburda, building a business that attracts private equity has never been about chasing the next marketing tactic. It's been about building trust over time.

While many companies focus solely on digital channels, Be Ready Exit Solutions has grown through consistent messaging, exceptional service, and genuine relationships built over years of showing up for their industry.

That kind of reputation isn't built overnight. It's earned through clarity, consistency, and a commitment to doing great work.

In our latest episode of The CEO's Heart for Service podcast, Anna shares how taking the long view has shaped her business and why authentic human connection remains one of the most powerful growth strategies available.

Listen now:
Apple Podcasts - https://apple.co/4u7NYFI
Spotify - https://bit.ly/4xhJTBN
Youtube - https://bit.ly/4odL0OV

Episode 4 of The CEO's Heart for Service podcast is now live!What happens when the pursuit of growth starts pulling you ...
06/10/2026

Episode 4 of The CEO's Heart for Service podcast is now live!

What happens when the pursuit of growth starts pulling you away from the very values that made your business successful?

In this episode, Brand3 Founder and President Orsi Herbein shares the honest story behind building Brand3 over the last decade, including the lessons learned from chasing the wrong definition of success, the importance of protecting client relationships, and why defining success on your own terms changes everything.

The CEO's Heart for Service explores one question every B2B service leader faces: How do you scale without compromising the quality of your services or the values that drive them?

If you're leading a service business and navigating the tension between growth and staying true to your mission, this conversation is for you.

Watch or listen now on:
Apple Podcasts - https://apple.co/4olbGgK
Spotify - https://bit.ly/3Q1qhBb
YouTube - https://bit.ly/4fsSueu

06/08/2026

"We’ve never done it that way before” comes from a place of fear, of losing ground to the competition by trying something new. In our latest episode of The CEO's Heart for Service, Bernadette Wagner shows us a better way.

While many leaders fall into a culture of competition, Bernadette has built her reputation around true collaboration. Her approach to leadership is rooted in creative risk-taking, genuine problem-solving, and rejecting the zero-sum mentality that suggests one person's gain is another's loss.

That's just one of the themes we cover in her interview. How do you successfully move away from a culture of competition to one of collaboration? How do you foster the creative risk-taking necessary for genuine problem-solving?

Listen to the full episode: https://bit.ly/3RqF9cy

If your ideal clients don't immediately understand why you're different, they're left with one way to choose between you...
06/06/2026

If your ideal clients don't immediately understand why you're different, they're left with one way to choose between you and your competitors: price.

That's why clear brand positioning matters.

In our latest blog, we explore how businesses move from being overlooked to becoming the obvious choice in their market by clearly defining who they serve, what they do best, and why it matters.

When your positioning is clear, marketing becomes more effective, sales conversations become easier, and the right clients are more likely to find you.

Read the full article: https://bit.ly/4dHxJue

Episode 3 of The CEO's Heart for Service podcast is now live!Matt Wolfe sits down with Anna Halaburda, founder of Be Rea...
06/04/2026

Episode 3 of The CEO's Heart for Service podcast is now live!

Matt Wolfe sits down with Anna Halaburda, founder of Be Ready Exit Solutions, for a conversation about scaling with intention, maintaining quality as your business grows, and why the decisions you make today shape the future of your company.

As a CPA and Certified Exit Planning Advisor, Anna brings a unique perspective on building systems, protecting your vision, and staying true to what makes your business valuable.

If you've ever wrestled with the challenge of growing your business without sacrificing the quality of your work, this episode is worth a listen.

The CEO's Heart for Service explores one question every B2B service leader faces: How do you scale without compromising the quality of your services or the values that drive them?

Listen now on:
- Apple: https://apple.co/4u7NYFI
- Spotify: https://bit.ly/43GBpXf
- Youtube: https://youtu.be/4fNA57ozL1k?si=9CkPwB2vArodDmCu

Episode 2 of The CEO’s Heart for Service podcast is live!In every episode, we set out to solve the mystery of how a serv...
06/01/2026

Episode 2 of The CEO’s Heart for Service podcast is live!

In every episode, we set out to solve the mystery of how a service-based org can scale without losing its heart, the things that make it uniquely powerful. This particular story is full of surprises along the way.

This week, we're having a conversation with Bernadette Wagner, founder and CEO of Prime Time for Women, on what it takes to build community, create real connection, and reframe how we think about aging.

Prime Time for Women brings women 40+ together through healthy lifestyles, lifelong learning, and meaningful social connection, powered by volunteers, partnerships, and people who care deeply about the mission.

In this episode, Bernadette shares:
- How “people, passion, and purpose” became the foundation of the organization
- The weekly walking group that hasn’t missed a Wednesday in four years
- A golf league built around “Connections Over Competition”
- The realities of growing a nonprofit while staying mission-focused
- The “give and gain” philosophy that shapes the entire community

Listen now:
• Apple: https://apple.co/4wLGRFx
• YouTube: https://youtu.be/-hWOQT7nFMQ?si=fUgbIBPQIu8fW30O
• Spotify: https://bit.ly/4nIypCV

Read more at: https://bit.ly/3RqF9cy

Today, we remember and honor the men and women who gave their lives in service to our country.Wishing everyone a meaning...
05/25/2026

Today, we remember and honor the men and women who gave their lives in service to our country.

Wishing everyone a meaningful Memorial Day as we take time to reflect, remember, and spend time with those who matter most.

05/21/2026

For Gerety Insurance, success has never been about flashy systems or shortcuts. It’s been about consistency.

By focusing on the small things: proactive communication, strong relationships, and attention to detail, Rick Gerety and his team have built a service model centered around partnership, not transactions.

That mindset is what has helped them grow while continuing to deliver the kind of personal experience clients remember and trust.

That's exactly what we talk about in The CEO's Heart for Service podcast. How do you grow without losing the quality of service your provide? How do you scale while protecting what makes your services unique? Watch the full podcast episode here: https://bit.ly/4d4za5H

A lot of B2B firms think they have an SEO problem.In reality, they have a positioning problem.If your messaging is too b...
05/19/2026

A lot of B2B firms think they have an SEO problem.

In reality, they have a positioning problem.

If your messaging is too broad, Google struggles to understand who you help, what you do, and why you’re the right fit for a search. Strong SEO starts with clarity.

In our latest blog, we break down what B2B service providers actually need to do to improve search visibility and attract the right clients, not just more traffic.

Read it here: https://bit.ly/42vHghy

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Havre De Grace, MD

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