Brand3, Inc.

Brand3, Inc. Helping 5-star service providers turn marketing into measurable growth.

Brand3 builds strategy-driven brands that connect with the right clients and cut through the noise. Brand3’s core strength is aligning brand, marketing, and customer experience into a solid strategic plan. We have successfully transformed a diverse range of privately held businesses to increase their market share and profitability.

Most B2B companies don't have a marketing problem.They have a story problem.Matt Wolfe recently joined Christian Klepp o...
09/18/2026

Most B2B companies don't have a marketing problem.

They have a story problem.

Matt Wolfe recently joined Christian Klepp on the B2B Marketers on the Mission podcast to talk about why so many B2B marketing efforts stall before they even have a chance to work.

The conversation gets into some of the questions we talk about all the time at Brand3:

• Why marketing tactics can't fix an unclear brand strategy
• Why trying to be "all things to all people" makes it harder to connect with the right clients
• Why your customer should be the hero of your story, not your company
• How human connection and trust can become a real competitive advantage in B2B

Matt also shares his take on the difference between "I'm good at this, pick me" marketing and actually making your ideal client feel seen and understood.

It's a great conversation for anyone who has ever wondered why their marketing isn't working as hard as it should.

Listen to Matt's conversation with Christian Klepp on Episode 227 of B2B Marketers on the Mission: https://bit.ly/4AlQ7lx

And learn more about Christian's agency at: https://bit.ly/4iBvknR

Referrals are great. But what happens when they're no longer enough to fuel your growth?If your B2B business is built on...
09/17/2026

Referrals are great. But what happens when they're no longer enough to fuel your growth?

If your B2B business is built on trust, relationships, and referrals, but you’re ready to grow beyond your existing network, Scale Beyond Referrals is designed for you.

Join Matt Wolfe on September 23 for a 90-minute workshop focused on how high-stakes, high-trust service providers can create opportunities beyond their current referral network.

You’ll learn how to:

• Find hidden opportunities for growth
• Become the obvious choice for the right prospects
• Build relationships at scale

Limited spots are available, so reserve your spot today: https://bit.ly/4gG2u4I

09/15/2026

Are you chasing a random revenue goal without knowing what it's actually for?

On the latest episode of The CEO's Heart for Service, Cassandra Shea, Founder & CEO of Gold Standard Consulting Group, breaks down why clarity changes everything.

When leaders map out their ideal life, they often discover that achieving their wildest legacy dreams requires significantly less money than they thought. Defining your exact target turns an abstract dream into an actionable plan.

Watch the full episode with host Matt Wolfe:

Apple Podcasts: https://apple.co/467DxbF

Spotify: https://bit.ly/4yqafRO

YouTube: https://bit.ly/3TUuTL4

09/15/2026

The Golden Rule of Selling Your Business: Never enter the market empty handed.

In this clip from The CEO's Heart for Service, Raaz Ali, Founder & CEO of The Raivax Group M&A Advisory Firm, reveals how smart sellers protect their timeline.

Having the right data gathered ready upfront prevents buyers from dragging their feet. By eliminating delays before they happen, you maintain leverage and encourage serious buyers to move quickly and make an offer on your terms.

Catch the full conversation:

Apple Podcasts: https://apple.co/3T1adRo

Spotify: https://bit.ly/3SY4wDB

YouTube: https://youtu.be/Nd3PBdTbnLA?si=pCAwz9oKjqiBXOlL

What does it cost to work with the wrong person? Not just in dollars, but in peace.The latest episode of The CEO’s Heart...
09/11/2026

What does it cost to work with the wrong person? Not just in dollars, but in peace.

The latest episode of The CEO’s Heart for Service Podcast is now live with Raaz Ali, founder and CEO of The Raivax Group M&A Advisory Firm.

Raaz has built a highly successful sell-side M&A practice by doing things differently. While only 18–20% of businesses that go to market actually sell, his firm maintains a 95% success rate.

But his approach isn’t built around a clever tactic. It’s built around integrity, preparation, choosing quality over quantity, and knowing when to walk away from the wrong fit.

In this conversation, Raaz shares what he’s learned about protecting his clients, his team, and his own peace while building a firm that consistently delivers results.

Listen or watch the latest episode:

Spotify - https://bit.ly/3T1ae7U
Apple - https://apple.co/3T1adRo
YouTube - https://youtu.be/xky9bnJV6j8?si=hJTJnxPSrymugSRl

08/26/2026

If you only matter when someone is ready to buy, you aren't building a referral business.

Relying on passive marketing, hoping clients stumble across you at the exact moment they need your service, makes you a victim of timing.

In this episode of The CEO’s Heart for Service with Matt Wolfe, Mike Garrison flips the script by:

1. Shifting your focus from "How do I sell?" to "How do I become someone worth meeting?"

2. Building a value proposition that resonates even with people who aren't currently in your market.

3. Connecting person to person first. The transactions will follow.

Catch the full conversation on:

Apple Podcasts: https://apple.co/45ozg3n
Spotify: https://bit.ly/3TItaZf
YouTube: https://bit.ly/45oIGvK

08/25/2026

Imagine trying to keep a rescue station running while it’s literally underwater.

That was the reality during Hurricane Sandy when Adam Pattisall found himself facing an unexpected challenge with a client’s Coast Guard station.

In this quick clip from The CEO’s Heart for Service, Adam shares how one of his employees stepped completely outside his normal role to help keep the station online. Using his spare-time mechanic skills, he found a way to solve a problem that had nothing to do with his usual job and everything to do with taking care of the customer.

That extra effort didn’t go unnoticed. It ultimately helped the team earn a major award from Verizon.

Listen to the full episode with host Matt Wolfe now on:

Apple: https://apple.co/4wMGXMf
Spotify: https://bit.ly/4vMwb7Z
YouTube//bit.ly/44yCMI8

08/24/2026

Referrals are great. But what happens when they're no longer enough to fuel your growth?

If you're a B2B service provider offering high-stakes, high-trust services, Scale Beyond Referrals was built for you.

In this workshop, Matt Wolfe will introduce a different approach to growing a relationship-driven business without losing the trust and personal connection that made your business successful in the first place.

The next open workshop is September 8, and spots are limited.

Learn more and reserve your spot: https://bit.ly/4gG2u4I

The best onboarding systems are built around human moments, not the other way around.Whether you are doing founder-led s...
08/22/2026

The best onboarding systems are built around human moments, not the other way around.
Whether you are doing founder-led sales or have a sales representative on your team, you work hard to earn your client's trust during the sales process. But how does that trust transfer to the team doing the day-to-day work?

The moment a contract is signed, your client's confidence is at its peak. A defined onboarding process keeps that momentum going.

Make the kickoff call count by doing a personal introduction of each team member and sharing specifically why they are the best person in your client's corner.

For example:

"Sam has been with us for almost seven years. She is exceptionally responsive and has a great ability to stay organized even when a project has a lot of moving parts."

This turns your kickoff into an intentional moment that does two things at once: it deepens client confidence and empowers your team by showing them you believe in them.

Remember, the first experience your client has on the inside is a foundation, and it often becomes a big part of the story they tell others about your business.

A great reminder from Orsi Herbein on how thoughtful onboarding can strengthen both client relationships and your team.

What if the biggest bottleneck in your business isn't your strategy, your team, or your market, but the story you tell y...
08/21/2026

What if the biggest bottleneck in your business isn't your strategy, your team, or your market, but the story you tell yourself about who you are?

That's the conversation at the heart of the latest episode of The CEO's Heart for Service Podcast with Cassandra Shea, founder and CEO of Gold Standard Consulting Group.

From her four-phase framework of Desire, Deserving, Decisions, and Delegation to her work helping leaders understand where their capacity is really going, Cass offers a fresh perspective on what it takes to grow without losing yourself in the process.

Cass and host Matt Wolfe also dig into unconditional confidence, redefining balance, and why "rehiring" past versions of yourself can unlock skills and perspectives you need today.

If you're a leader who feels like you've reached a growth ceiling but can't quite identify what's holding you back, this conversation is worth a listen.

Listen to the latest episode with Cass Shea on:

Apple: https://apple.co/467DxbF
YouTube: https://bit.ly/3TUuTL4
Spotify: https://bit.ly/4gl73zF

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Havre De Grace, MD

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