Mike Kemry

Mike Kemry I'm Michael Kemry. I build the websites + lead-follow-up systems local businesses run on — captured, followed up, booked. I build it, I stay in it.

Hello 👋 Michael Kemry here. As a seasoned freelance marketer, I'm your ally in carving out your financial future. Committed to digital victories, I'm passionate about enabling your success amidst the digital era's hustle. It's more than just a job for me – it's about championing your financial independence and creating sustainable income flows that break free from the 9-to-5 routine. Hailing from

the buzzing hub of Tampa, Florida, I dive headfirst into the thrilling odyssey of freelance marketing. The pulse of my mission: Commission Collective, an electrifying Skool community. There, I mentor rising freelance marketing stars. Together, we unlock the secrets of Go High Level's revolutionary business blueprint. As the digital entrepreneurship realm evolves, we arm you with potent skills and tactics to dominate the virtual realm. Once, I was exactly where you stand—a prisoner of the 9 to 5 grind, shackled by the constant fear of layoffs. I clocked in, clocked out, but never felt secure. That relentless angst? I know it well. Then, everything changed. As a Facilities Manager at a Fortune 500 company, I witnessed colleagues vanish in a layoff tempest. That was my wake-up call. No more would I let my fate be chained to a paycheck. Now, I've turned the tables. I’m a freelance marketer on my own terms, and it's time to revolutionize your life, just as I did mine. Let's break free together. September 2022 marked the start of my quest for the extraordinary. Like a true digital-age pioneer, I scoured the internet for the one thing that could liberate me from my desk chains—a DIY solution to reinvent my career path. December 2022 was a game-changer for me. I took the plunge and joined Fullstaq Marketer, embarking on an electrifying freelance marketing adventure. Standing at the precipice of change, I realized—everything I'd built over two decades could vanish in a heartbeat. The time for transformation was now, and it couldn't come soon enough. Unlock Your Marketing Genius! Dive into a world where your mindset metamorphoses into a powerhouse of savvy, unparalleled profitability. Arm yourself with lifelong skills and indomitable knowledge that are yours forever. Are you poised to catapult your brand?

Most local business websites lose the customer in about five seconds, and it has nothing to do with how they look.Somebo...
08/30/2026

Most local business websites lose the customer in about five seconds, and it has nothing to do with how they look.

Somebody's standing in their kitchen with a problem. They pull your site up on a phone. They give it a few seconds before they hit back and try the next name on the list.

In those seconds they're answering three questions.

Do these guys do the thing I need?
Do they come to where I live?
What do I do next?

That's the whole test.

And most local sites open with a photo of a truck and the words "Welcome to our website." Or a slideshow of finished jobs with no words at all. Nice pictures. Answers none of the three.

Here's what I build instead.

First line on the page says the service and the towns. Plain English. "Water heater repair in Pasco and Hernando County." Nobody's ever confused about whether they're in the right place.

The phone number sits at the top and it's tappable. On a phone, a number you have to copy and paste isn't really a phone number.

One button. Same button on every page, same words every time. Not "learn more" written three different ways.

And under it, proof they can see without scrolling forever. A couple of real reviews with real names on them.

Service, area, action, proof. That's the first screen.

The pretty part matters. It just matters second. I've seen plain sites book work all day because they answer the three questions before the customer has to hunt for anything, and I've seen beautiful ones sit there doing nothing.

If your first screen isn't doing those four jobs, that's usually an afternoon of work, not a rebuild.

Book a free marketing audit: https://mikekemryonlinemarketing.com/free-audit

I'll walk your whole path with you — what your site says in the first screen, where the leads land, what happens after — and tell you straight what's broken.

"I just need to hire somebody to handle all that."I hear it constantly. The phone's getting missed, follow-ups aren't ha...
08/29/2026

"I just need to hire somebody to handle all that."

I hear it constantly. The phone's getting missed, follow-ups aren't happening, estimates go out late — and the answer the owner lands on is a person. Get somebody in the office. Problem solved.

Sometimes that's right. Usually it's early.

Here's what I've watched happen more than once.

Guy hires his first office person. Good hire. Works hard, wants to do well. Day one they ask a fair question: where do the leads come from?

Well — some come to the cell. Some hit the website form. Some are Facebook messages. A few are voicemails. And there's a notepad in the truck door.

There's no place they can go and look. So they become the place. Everything routes through their head now instead of yours.

Six months in, you're paying somebody to do by hand what nobody ever wrote down. And the week they're out, it all goes invisible again.

You didn't fix the leak. You hired somebody to stand under it with a bucket.

I'm not against hiring. I'm against hiring into a mess.

Flip it around. If leads all land in one spot. If the first follow-up goes out whether or not anybody remembers. If the estimate is a template instead of a blank page.

Now that hire is worth every dollar. They're not holding the thing together — they're running it. And they can hand it off clean when they take a week.

Build the track first. Then put somebody on it.

Same money, completely different job.

If you're about to add payroll to patch something a system should be doing, that's worth an hour before you post the listing.

Book a free marketing audit: https://mikekemryonlinemarketing.com/free-audit

We'll go through it together — where leads land, what happens after, what's living in somebody's head that shouldn't be — and I'll tell you straight what to fix before you hire.

Here's a twenty-minute thing you can do tonight that most owners have never done.Pull up your last twenty jobs. Invoices...
08/28/2026

Here's a twenty-minute thing you can do tonight that most owners have never done.

Pull up your last twenty jobs. Invoices, calendar, whatever you've got.

Write down two things for each one. The town it was in, and what the job was worth.

That's it. Then look at the pile.

What usually happens is the work isn't spread out the way the owner thought. It's sitting in two or three pockets. And one of those pockets is almost always a surprise — a town he'd never say out loud if you asked him where he works.

I've had guys realize most of their good jobs came from one side of the county, while they were burning an hour of windshield time in the other direction for the small stuff.

That's not a marketing problem. That's just never having looked.

Because here's the thing about a service area. Most owners set theirs once, years ago, based on how far they were willing to drive back when they were hungry. Then they never revisited it. The truck just keeps going where it's always gone.

Meanwhile the invoices have been telling a different story the whole time. Nobody ever laid them out side by side to hear it.

Once you can see it, a lot gets easier. You know which towns belong on your website. You know where the review requests matter most. You know which forty-minute drive to think twice about.

Do the twenty. It takes about as long as a coffee break.

If the pile surprises you and you're not sure what to do with it, that's worth an hour.

Book a free marketing audit: https://mikekemryonlinemarketing.com/free-audit

I'll walk your whole path with you — where the work actually comes from, where the leads land, what happens after — and tell you straight what's broken.

A client of mine called a couple weeks back because their lead lists were gone.Not misplaced. Gone. They'd built those l...
08/27/2026

A client of mine called a couple weeks back because their lead lists were gone.

Not misplaced. Gone. They'd built those lists, used them for months, then went looking one morning and the screen said there weren't any.

I logged in and looked myself. Nothing there.

Here's what actually happened. The lists were sitting exactly where they'd been left. They just weren't visible to anybody except the one login that created them. Everybody else got told there was nothing there.

One setting. Twenty minutes.

But the fix isn't the part I keep chewing on.

For however long that had been true, those lists might as well not have existed. Nobody else could work them. Nobody could pick them up if that person got busy, got sick, or took a week off. A list one person can see is a list nobody has.

And that's not a software problem. I see the same thing in shops running no software at all.

The good customers are in the owner's head. The follow-ups are on his phone. The guy who said call me in the spring is on a scrap of paper in the truck door.

Works fine right up until it doesn't. Somebody's out for a week, somebody moves on, somebody just forgets, and it's gone quietly with nothing to tell you it went.

If it only lives in one person's head, one person's phone, or one person's login, it isn't an asset yet. It's a habit.

Worth asking about your own shop: if you were out all next week, could anybody else find your last fifty customers?

Book a free marketing audit: https://mikekemryonlinemarketing.com/free-audit

I'll walk the whole path with you, where leads land, who can see them, what happens after, and tell you straight what's broken.

Here's a leak nobody talks about, and it has nothing to do with getting more leads.The estimate that sat for six days.Yo...
08/26/2026

Here's a leak nobody talks about, and it has nothing to do with getting more leads.

The estimate that sat for six days.

You go look at the job. You're standing in the driveway, you already know what it's going to take, and you tell them you'll get them a number. Then you hit three more stops, get home at seven, eat, and the estimate turns into something you'll write "tonight."

Tonight turns into the weekend. The weekend turns into next Tuesday.

By the time it goes out, two other guys already sent theirs. Now you're not competing on the work anymore. You're competing on how long you took.

Here's the part that gets me. You already did the hard part. You drove out there, you looked at it, you did the thinking. The only thing left was typing it up, and that's the piece that killed it.

I've watched owners lose more work in that gap than they lose on price.

The fix isn't staying up later. It's not having to write it from scratch every time.

Most local businesses are quoting the same eight or ten jobs over and over. Same scope, same materials, same range. That's a template, not a blank page. Build it once and the estimate becomes filling in a few blanks and hitting send, from the truck, before you pull out of the driveway.

Then one thing behind it: a check-in that goes out a few days later if they go quiet, without you having to remember.

Fast and boring beats good and late.

If your quotes are getting written at nine at night and going out three days behind, that's fixable, and it's usually a couple hours of setup.

Book a free marketing audit: https://mikekemryonlinemarketing.com/free-audit

I'll walk your whole path with you — how leads come in, what happens after, where the work is falling through — and tell you straight what's broken.

"I already tried that. Didn't work for me."I hear some version of that about once a week. Sometimes it's ads. Sometimes ...
08/24/2026

"I already tried that. Didn't work for me."

I hear some version of that about once a week. Sometimes it's ads. Sometimes it's a website. Sometimes it's a whole marketing guy who got paid for six months.

And I believe them. Something got tried, and the phone didn't ring any more than it did before.

But here's what I usually find when I ask a few more questions.

There was no place for a lead to land. Somebody clicked, filled something out, and it dropped into an email address he checks at night when he remembers.

Or it landed somewhere, but nobody got told. No text, no alert. He'd find out Thursday about a Monday.

Or it actually worked and he never knew it, because nothing was keeping track of where people came from. So the two jobs it brought in got filed in his head under word of mouth.

That's not a test of marketing. That's putting a front door on a house with no hallway behind it, then deciding doors don't work.

The part everybody buys is the part you can see — the ad, the post, the new site. The part that decides whether any of it works is the boring stuff behind it. Where the lead lands. Who gets told. How fast somebody answers. What happens on day three when he doesn't pick up.

So when an owner tells me he tried it and it didn't work, my first question isn't what he ran. It's what happened after somebody raised their hand.

Most of the time nobody can answer that. And honestly, that's the real result of the test.

If you tried something once, wrote it off, and never really knew what happened to the people who responded — that's worth an hour of your time.

Book a free marketing audit: https://mikekemryonlinemarketing.com/free-audit

I'll walk your setup, find out where the leads land and what happens after, and tell you straight what's broken.

Here's a quiet one you can run tonight. No tools, no login.Pull up the last ten people who reached out and never became ...
08/21/2026

Here's a quiet one you can run tonight. No tools, no login.

Pull up the last ten people who reached out and never became customers. Estimates you sent, calls you took, forms that came in. Doesn't matter where they live — a notebook, your text messages, a pile of emails.

Next to each one, write down how many times you reached out AFTER that first contact.

Not the first call. The ones after.

For most owners I talk to, that column is a bunch of zeros and ones. One quote sent. One voicemail. Maybe one "just checking in" text a week later if it was a big enough job. Then the week got busy, and that person quietly became somebody else's customer.

That's not a discipline problem. Nobody running crews and answering the phone all day is going to remember who they called on a Tuesday nine days ago. It's a memory problem, and memory is the wrong tool for the job.

The fix isn't trying harder. It's making the follow-up happen whether you remember or not — the second touch, the fifth day, the two-week check — so the people on the fence hear from you while they're still deciding.

If that column is mostly zeros and ones, you don't have a lead problem. You already had the leads.

Want another set of eyes on where yours are going quiet? Book a free marketing audit and I'll walk your path with you and show you where people are slipping off.

https://mikekemryonlinemarketing.com/free-audit

A client told me his phone had been quiet for a few weeks.He figured it was the season. Everybody figures it's the seaso...
08/20/2026

A client told me his phone had been quiet for a few weeks.

He figured it was the season. Everybody figures it's the season.

Before I said anything about marketing, I did the one thing nobody thinks to do. I pulled out my own phone and called his business number.

It rang four times and died. No voicemail. Nothing.

So I called it again from a different phone, because I figured I fat-fingered it. Same thing.

Now here's the part I want you to hear.

That number was fine. Paid up. Active. Registered the way it's supposed to be. If you looked at it on paper, everything was green.

It just wasn't pointed at anybody.

There's a spot where you tell that number which actual phone to ring. That spot was empty. And the backup, the "if nobody picks up, send it here" setting, was pointed right back at itself. So a call would come in, look around for somewhere to go, find nothing, and quietly hang up on the person.

Weeks of that.

And he had no way of knowing. Think about it. You never call your own business. When you need to reach somebody there, you use the phone that's already in your hand. Everybody who knows you calls your cell. The only people hitting that number were strangers, and a stranger who gets a dead line doesn't call back to tell you your phone is broken. He just calls the next guy.

It took me about forty minutes to fix. It rang that same afternoon.

I'm not telling you this so you'll think I'm clever. Forty minutes of clicking is not clever.

I'm telling you because he was three days from spending money on ads. More traffic, pointed at a phone that didn't ring. He'd have burned through it, gotten nothing, and walked away sure that advertising doesn't work for a business like his.

That's what I mean when I say I build it and I stay in it. Staying in it isn't a monthly report. It's somebody who actually dials the number.

Go call your own business right now from a phone that isn't yours. Let it ring all the way out. See what happens.

If something about it feels off, book a free marketing audit and I'll dig into it with you: https://mikekemryonlinemarketing.com/free-audit

A guy fills out your form at nine in the morning. You see it at ten. You do the right thing and call him back within the...
08/18/2026

A guy fills out your form at nine in the morning. You see it at ten. You do the right thing and call him back within the hour.

It rings out. No answer.

So you leave a voicemail and figure the ball's in his court now.

It isn't. He never listened to it.

Nobody picks up a number they don't recognize anymore. Not because people are rude. Because half the calls any of us get are a robot about a car warranty. Your fast, professional callback showed up on his screen looking exactly like one of those.

And the voicemail is a little red badge he'll get to eventually. Most people don't.

So he's sitting there thinking nobody ever called him back.

And you've got it written down as "called him, waiting to hear."

Two people, both waiting on the other one. That job usually goes to whoever he happens to be on the phone with next.

The fix isn't calling him four more times. It's what you do in the ten seconds after the call rings out.

Text him. From the same number you just called from.

"Hey Dave, it's Mike over at Kemry Plumbing, just tried you about the water heater. What time works to come take a look?"

That does three things at once.

It puts a name on the number that just lit up his phone, so if you call again he knows who it is.

It gives him a way to answer you without having to stop what he's doing and have a whole conversation.

And it's in writing. Still sitting there tonight when he's on the couch and finally has a minute to deal with it.

A text gets looked at. A missed call from an unknown number doesn't. That's just how people use a phone now.

Here's the part where a system beats willpower. You shouldn't have to remember to send it. When your call goes unanswered, the text should go out on its own, right then, with his name on it, from the same number he just saw. You climb back up on the roof and it already went.

One thing to be clear about. This isn't the call you missed coming in. That's a different leak. This is the call you made, that nobody picked up, which these days is most of them.

If you're calling leads back and they keep going quiet on you, book a free marketing audit and I'll look at what's happening after that unanswered call: https://mikekemryonlinemarketing.com/free-audit

Every local owner I talk to who feels behind on marketing says some version of the same thing."I know, I know. I need to...
08/17/2026

Every local owner I talk to who feels behind on marketing says some version of the same thing.

"I know, I know. I need to post more."

I don't think you do.

Here's why. Think about the last time you hired somebody. A plumber, a roofer, a guy to do the floors. Walk it back.

Were you following him? Had you been watching his stuff for a couple months, warming up to him?

No. Something broke. Or you finally got sick of looking at it. And that day, that hour, you went looking.

That's how it works for your customers too. Nobody decides they need a new roof because they saw your fifth post this week. The need shows up on its own schedule.

So your job isn't to be in front of them constantly. It's to be findable and easy to say yes to on the day the need shows up.

Those are two different jobs. Posting only does the first one, and it doesn't do it particularly well.

Here's what actually happens when you buy the post-more advice. You spend a Sunday night making something. It goes up. A few people you already know hit like. Nothing comes of it. You do it again the next week. And after a month of that you decide marketing doesn't work for a business like yours.

Meanwhile the thing that was actually costing you money never got touched.

Somebody found you last Tuesday. Filled out your form at eight at night. Heard nothing back until Thursday. They'd already hired the next guy by Wednesday morning.

You never even knew they existed.

That's not a visibility problem. More posts wouldn't have caught it.

I'm not telling you to never post. Post when you've got something to say. But if you've only got energy for one thing, don't spend it on the feed.

Spend it on what happens between "somebody's interested" and "somebody's on the schedule." That stretch is where the money leaks out.

If you're not sure where yours is leaking, book a free marketing audit and I'll walk it with you: https://mikekemryonlinemarketing.com/free-audit

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3022 Fairmount Drive
Holiday, FL
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