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Selah Lot Marketing, Houston, TX (2026)

09/21/2020

How to become a household name using the USP formula

Throw away the “my industry is too crowded” beliefs. 🗑

A badass USP strategy for your business would scare every competitor. Doesn’t matter how crowded your industry is.

In the digital age where we feel we’ve seen it all. All it takes is for you to show us something different to get people interested.

Give people a one of a kind “only get it here” experience and you’ll be the new IT product/service.

Follow that along with a magnetic marketing strategy and watch your bank 💸 🔥

Swipe to see the process to create a killer USP for your biz 🧠

[Save for later]

If you need help standing out and becoming in demand, let’s chat & get you for Q4.

What’s your business's USP? 👇🏼
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09/15/2020

⭐️ You want a 5 star customer experience? Start with giving that to your employees.

[Solopreneurs there’s a msg for you at the end.]

Underappreciated, disrespected, unloved employees, are being set up to give a poor customer experience.

Remember the experiment with the hateful words being spoken over the flowers? 🌱

The ones that got hate- withered & died, while the ones that got love-bloomed & grew. 🌺

The same happens with your employees 👀

Your employees are the living representation of your business.

So set them up for success by pouring into them love, appreciation, clear feedback, & respect.

When you get treated nice & with love you’ll be nice & give love.

& if you’re a solopreneur, this is for you too! You may be the owner but you’re worth maybe 5 employees if not more. So watch the way you talk to yourself. If you would never say or treat an employee a certain way don’t do it to yourself either !!

What would your employees say about working for you? 🗣

09/10/2020

How being a Yelper trained me to spot a good business. 🕵🏻‍♀️ 🔍 👀

{stick with me till the end for some 💣}

You know that person that magically knows all the cool spots & finds the best places?

Yea Hi, that’s me... Jessi “the-queen-of-finding-cool-places” Romero.👸🏻💁🏻‍♀️
[State of Texas wouldn’t let me change my middle name to that ]😉

It started with a “where should we eat?” 🤔🥱

If your families anything like mine, then you’re also looking for an “Experience” type of dining.

Sure the food being good is important.
But for us, it’s all about the experience, the ambient, the memory. ✨

🧠 FACT: People are more likely to remember the way something made them FEEL.

You could serve the best food we’ve had all week, but if the experience we got from the environment was boring, unattractive, cheap- we simply won’t be back.

When I’m choosing to go out to eat, I’m looking for good food I wouldn’t usually make at home, in a place that looks BETTER than my home! 🗣

I’m not just paying for food, I’m paying for the experience. That includes:
-Customer service
-Cuteness (Decor)
-Presentation
-Quality of food

Looking through restaurant pages, menus, skimming reviews, zooming in on pics, reading owners' replies to reviews; this would all help me make the best decision.

I always managed to impress my fam because I could easily identify which businesses looked like they cared, could give us a unique experience, and would make me the hero for finding them.

How you show up on social media is crucial to your business's longevity. ⚠️

😵Don’t let your social media resemble a bad driver's license pic... Inaccurate & unattractive. 😐

You need to:

✅Optimize your social media
✅Claim that Yelp page(for God's sake plz)
✅Upload good lighting pictures
✅Be present online
✅Deliver a unique experience

If your business needs help giving people that “where have you been my whole life” feeling, lets chat as that’s my special superpower💥.

My clients have been able to become local household names and build long-lasting magnetic brands, and you can too!

Does your business give people something to remember?👍🏼

09/08/2020

4️⃣ STEP FORMULA- to create a successful & easy-to-market product 🤓 💸

➡️You must create a product based on demand, a need and to solve a real problem.

(If not, start back at the drawing board). 🔙

➡️Next, make sure you’ve spent months doing market research gathering data, info, insights & real people's opinions. 📈

Market research is your best friend for creating a winning product‼️

🙅🏻‍♀️Do not just solely* trust your gut or what YOU would want.

➡️Research intensely ingredients, scents, flavors, all the benefits, what’s popular, what’s harmful, ALL THE THINGS 👏🏼

Know your stuff and create something one-of-a-kind. 🤗

➡️Identify and study competitors. What are they doing great & what could you do better?

➡️Design a beautiful, attractive to your market and convenient product.

Remember people will buy almost anything if it’s in nice packaging. 🛍

So there you have it friends,
a quick breakdown of my product creation process & the 4 step formula to creating a winning product 🤑.

Does your product nail every step? 👌🏼

09/07/2020

If I see one more pointless “Happy Friday” graphic on a business page; I just might cry. 💔😭🙅🏻‍♀️

So many opportunities being missed. 😭

Aimlessly posting with no strategy will never get you results.

If you wanna turn eyeballs into easy sales/booked appointments? 👀➡️💰

You gotta approach your social media with strategy & finesse.

“Ok yea, that’s cool Jessi… But I don’t know how to do that?”

💥Lucky for you, I’m sharing my trust-building strategy that helped past clients 3-5x their profit by leveraging their content. 🥳

I’ve put together a valuable plug-n-play content grid with 9 weeks worth of post ideas, foh FREE. 🤩

NO MORE ➡️ headaches/stress trying to brainstorm.
NO MORE ➡️ letting days go by without posting.
NO MORE ➡️ low engagement and crickets.

With my strategy your new content will:

✅ Magnetize your ideal audience
✅ Build trust & position you as expert
✅ Humanize your business
✅ Keep you top of mind
✅ Make you likable & relatable
✅ Effectively explain your business
✅ Create loyal super-fans

This freebie will be turning into a tiny offer, so get it now before it goes on sale.

[Download link in bio or shoot me a DM.]

Wouldn’t you like to see your posts make you new customers/clients? 😎

09/02/2020

All it took was one girl in middle school to point out that my black eyebrows didn’t match my light hair, for it to become an instant insecurity. 🤦🏻‍♀️

Had me like, WAIT a minute.. why DON’T I match?😯

Was this like a mix-matched socks scenario by God when he made me? 🤔

Yet I couldn’t help but stare at my dark eyebrows everytime I opened up my zebra print mirror from Claire’s. ( for those $3 deals at the checkout table)

Until one day I finally realized that what makes me “different” is not a flaw but an advantage. 💁🏻‍♀️

It makes me memorable, unique, & I think it even helps bring out my eyes more. ☺️

There are things about you/your business that makes you different.

Maybe until now, you’ve considered it a flaw- but let me tell you friend, it’s your advantage! 💪🏼

Easiest way to set yourself apart is to pick some of those “flaws” and highlight the heck outta them.

Confidently own your differences and watch people subconsciously be drawn to you.

After all that girl Cara Delevingne made a whole career off of her mismatched eyebrows. 😸

How do your differences translate into your business? Are you embracing them?⚡️

09/01/2020

5 steps to creating a brand that magnetizes your ideal audience 🧲⚡️.

Truth is some people run a business and some run a magnetic brand. ⚡️

I’m sure you can guess which produces more money & fewer headaches?

Yep, you got it, the magnetic brands. 🧲

Because while the “business” is moping wondering where there next sale is coming from, the “magnetic brand” is getting autopilot sales from their loyal super fans.

In my 1:1 coaching, I guide local & e-commerce entrepreneurs how to transform their stagnant businesses into booming magnetic brands that attract their ideal audience on autopilot.

We’ll focus on branding, messaging, marketing & customer experience. Nailing these 4 success pillars sets the foundation for your business to become the next household name in your industry. My strategies are trial & tested and proven to work if you’re willing to put the work in.

Only 2 spots open for my 1:1 coaching, so let’s chat if you’re ready to step up your biz to the next level ⤴️.

Do you have a magnetic brand or a business? 💭

08/31/2020

How mad would you be if the salesperson you pay monthly was actually repelling all potential clients away 😱.

[Mindset Shift🌀] Start seeing your website as your top salesperson.

🤔Is it making a good impression?
🤔Is it doing a good job explaining what you’re all about & why YOU are the solution?
🤔Is it addressing common objections

Your website should be making sales or capturing leads on autopilot for you.

A cheap or outdated website totally sends the message that you don’t care.

⚠️ In 2020, the average website duration is only 15 seconds! But it only takes 0.05 seconds for someone to decide whether they will stay on page or leave. 📉

Does your website convince someone to keep scrolling in the first 0.05 seconds? 🧐

It might be time for you to move “New Website” to the top of your list.

Check out the awesome article on Sweor.com on website statistics to learn more.

So is your website a killer salesperson? 💥

08/30/2020

The thought of going back to work, after maternity leave, and leaving behind that cute little face, was something I couldn’t fathom.

I didn’t hate my job. But having Jaden revealed my passion just wasn’t there anymore.

Supporting small businesses though, has ALWAYS been my passion. 😍

You know how I know that supporting small businesses is SO important?

Because growing up, I saw my dad hustle with our family-owned business to make ends meet.

When people chose to support our small business they literally helped put food on our table. 🙏🏼

I’ve made it my personal mission to show business owners that it’s not a lack of a budget holding them back, but a lack of strategy. 🤓

By putting to work my Magnetic Marketing & Branding Strategies for local businesses & e-commerce stores, I’ve been able to help my clients:

🎉 Expand their biz
🎉 Increase their profit
🎉 Hire more employees
🎉 Gain tons of loyal customers
🎉 Improve their customer experience
🎉 Become local household names

I’ll never get tired of getting to see businesses hit milestones earlier than the YEARS it would have taken them, all because they trusted my process and put in the work.

To say I’m living my dream is, to say the least and you can too. 🤩

Let's chat if you’re ready to magnetize your business to the growth you know have the potential for. 💸

What about you.. what was your motivation for starting your business? 👇🏼

08/28/2020

Is your business the equivalent to a cold Coca Cola on a hot summer day? 🥵

That’s what your business ought to feel like for your customers; a direct no brainer solution to their problem. 💯

Repeat after me I am NOT selling a product/service. I am selling a solution, a cure, or aid.

✋🏼Stop telling people how amazing your product/service is and start telling them how much it can solve their problem.

👀That’s what gets people’s attention.
💳That’s what gets them to pull out their wallets.
🗣That’s what gets them to tell their friends about you.

What problem does your business starve?🥱 💪🏼

08/25/2020

We all know about .99 strategy but let’s show some love to the .97 strategy 🤓

This pricing method works best for products. 💯
(Although, for high end products it’s better to stick to whole numbers.)

If your products are in a storefront or on Amazon where they are visibly competing with others, than using this method could be the push consumers need to choose yours.

Save this post for your next Q4 strategy sesh.📈

Will you be testing out the .97 price strategy? Have you used it before? 🔍
@ Houston, Texas

Selah Lot Marketing

09/21/2020

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09/08/2020

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