Direct Digital Holdings

Name: Direct Digital Holdings
Address: 1177 West Loop South, Houston, TX, 77027, US
Telephone: +18324021051

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Direct Digital Holdings

Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Direct Digital Holdings, Advertising/Marketing, 1177 West Loop South, Houston, TX.

Direct Digital Holdings brings state-of-the-art supply- and demand-side advertising platforms together under one umbrella through our companies Huddled Masses, Colossus SSP and Orange 142.

02/18/2026

What a productive week at 4A's / American Association of Advertising Agencies Decisions in Washington, DC. Thank you to Ashwini Karandikar, Justin Thomas-Copeland and the 4As team for thoughtful programming and meaningful opportunities to connect with agency and industry partners.

Our Marketing Manager Fatou Bah joined leaders across the industry to discuss how AI, data, and influence are shaping how agencies and brands reach the right audiences at the right moments.

At DDH, we provide a full service technology marketing platform—including advanced ad tech, data driven optimization, and performance solutions—supporting agencies and brands in driving measurable ROI through Orange142 and Colossus Media SSP.

📸 Boston Consulting Group Attention Arc OMD Worldwide Meta

02/16/2026

Today, we recognize Presidents’ Day—a moment to honor the leaders who have shaped our nation and to reflect on the role of leadership and public service in strengthening our democracy. Their contributions remind us of the responsibility and impact that thoughtful, principled leadership can have on communities, businesses, and the future we build together.

01/06/2026

Our Chief Growth Officer Maria Vilchez Lowrey outlines where streaming, ad tech, and AI are headed in The Measure’s latest industry outlook.

“The ad market has been tough because the macroeconomic environment remains unpredictable. Next year may surprise on overall spend, but that spend will likely consolidate around social, CTV, and search — where performance is clearest.”

Her perspective reflects our focus at DDH: a full service technology marketing platform built to strengthen ROI through advanced ad tech, data driven optimization, and measurable performance across the digital ecosystem via Orange142 and Colossus Media SSP.

Read Jon Lafayette’s “After an Uncertain 2025, Bold Predictions for 2026”:
https://hubs.ly/Q03ZtdNk0

01/05/2026

Our Chief Growth Officer Maria Vilchez Lowrey and VP of Marketing Calvin Scharffs share their forward-looking perspective in TV Technology Magazine’s new feature by Phil Kurz: “Ad Tech and CTV Experts Forecast 2026’s Biggest Trends.”

Calvin flags a major shift as AI reshapes how consumers navigate the open web—pushing more spend into CTV and commerce media. Maria points to 2026 as a year where ad dollars concentrate where performance is most clear: social, CTV, and search.

Their insights reflect DDH’s mission: delivering a full service technology marketing platform built to empower brands and agencies with advanced ad tech, data-driven optimization, and performance solutions through the strength of Orange142 and Colossus Media SSP. Our focus is helping clients drive measurable ROI across the digital advertising ecosystem.

Read the full article: https://hubs.ly/Q03Ztfcn0

12/31/2025

Ready to step into 2026 with confidence? 🆙

The AI revolution isn’t slowing down—and it’s changing how we work, plan, and connect. At DDH, we cut through the hype to help brands understand what generative AI is, what it isn’t, and why it deserves a place in your strategy.

From smarter campaigns to streamlined workflows, AI can help you navigate the unknown and deliver results that matter. Our AI Hub is packed with resources—like Demystifying AI, best practices for prompting, and insights on the role of data in AI quality—so you can start the year ahead informed and ready.

📥 Explore the DDH AI Hub: https://hubs.ly/Q03Ym6mZ0

12/11/2025

Yesterday at the 4A's / American Association of Advertising Agencies Partner Summit in NYC, we joined industry leaders to explore future-proofing agencies through people, platforms, and partnerships—and the conversation centered on AI’s role in reshaping agency models.

From pricing strategies and workflow integration to leveraging AI for performance-driven outcomes, the “The Power of Partnership in 2025” panel emphasized that success in 2026 will require more than technology—it’s about using data and creativity to guide clients through uncertainty and deliver measurable results.

At DDH, we combine cutting-edge sell-side and buy-side solutions to help brands, agencies, and publishers thrive. Through our companies, Orange142 and Colossus Media SSP, we’re building digital end-to-end advertising solutions that are human-centered, performance-driven, and built for everyone.

Explore our AI Hub for resources to future-proof your strategy: https://hubs.ly/Q03XRGLt0
Visit Orange142’s Emerging Channels Hub to discover what’s next in digital advertising: https://hubs.ly/Q03XRS6f0

📸 Barbara Burnett, Fatou Bah, Ashwini Karandikar, OMD Worldwide, Ben Hovaness, Havas Media Group, Ram Padmanabhan, Attention Arc, Swap Patel, Philip Stelter

12/02/2025

Our marketing manager, Fatou Bah, will be representing us at the 4A's / American Association of Advertising Agencies Partner Summit on December 10. This gathering brings together influential agency leaders—including OMD Worldwide’s Ben Hovaness, Havas Media’s Ram Padmanabhan, Attention Arc’s Swap Patel, and Horizon Media’s Domenic Venuto—and is the perfect way to close out 2025 and kick off 2026 with momentum.

At DDH, we combine cutting-edge sell-side and buy-side advertising solutions to deliver data-driven media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Through Colossus Media SSP and Orange142, we’re building digital advertising solutions that are human-centered, performance-driven, and built for everyone. We look forward to connecting with our partners at the 4As, hearing opening remarks from CEO Justin Thomas-Copeland, and continuing to strengthen collaboration across the industry.

11/05/2025

The lead generation team came together at our Houston HQ to welcome our newest team member, Yoni Pechter, align on goals, and kick off new initiatives together.

At DDH, we combine cutting-edge sell-side and buy-side advertising solutions to deliver data-driven media strategies that enhance reach and performance for brands, agencies, and publishers of all sizes. Through Colossus Media SSP and Orange142, we’re building digital advertising solutions that are human-centered, performance-driven, and built for everyone.

📸 Maria Vilchez Lowrey, Calvin Scharffs, Kevin Gifford, Shiv Wadhawan

10/14/2025

🚀 Now available in the 4A's / American Association of Advertising Agencies Course Library: Best Practices for AI Prompting, created by the Direct Digital Holdings AI Council and led by Fatou Bah, AI Expert.

Generative AI is reshaping how we work—but true success takes more than experimenting with prompts. This course provides practical frameworks to craft effective instructions, verify outputs, and protect sensitive data—empowering professionals to unlock AI’s creative potential with confidence and precision.

Move beyond trial and error. Learn to harness AI as a reliable, results-driven tool in your day-to-day work.

Explore Best Practices for AI Prompting in the 4As Course Library today: https://hubs.ly/Q03N96D60

10/09/2025

We’re proud to celebrate our Chief Growth Officer, Maria Vilchez Lowrey, for being recognized by The ADVERTISING Club (New York) as an Innovator during Hispanic Heritage Month. Thank you to Gina Grillo and Elicia Greenberg for recognizing so many leaders across the marketing and adtech industry who make a difference.

Maria continues to lead with vision, creativity, and a fearless drive to pioneer meaningful change in advertising and expand Direct Digital Holdings footprint into new verticals to serve more customers with our end-to-end digital advertising solutions at Orange142 and Colossus Media SSP. Congratulations, Maria, on this well-deserved honor from the AD Club’s Icons, Rock Stars & Innovators series.

📸 Michael Roca, Omnicom Media Group, Lashawnda Goffin, Barbara Burnett, Fatou Bah, Stacie de Armas, Nielsen

Marketing

10/02/2025

Fatou Bah will be representing us at 4A's / American Association of Advertising Agencies StratFest in NYC on October 7! StratFest 2025—Adapt or Die—is all about helping strategists navigate a rapidly evolving landscape where AI, new platforms, and client demands are rewriting the rules of strategy.

At DDH, we humanize technology and prioritize personal relationships, delivering tailored digital marketing solutions and dedicated support so our clients can adapt confidently, stay ahead of emerging trends, and drive meaningful results.

08/12/2025

🤖 Fake or Real? AI & Trust in Advertising

In an AI-driven world of deepfakes, GenAI creative, and blurred lines, trust is the new currency for brands.

Our VP of Delivery Solutions, Christy Nolan, is bringing this urgent conversation to SXSW 2026 — but she needs your vote!

Her panel will unpack:
✨ How brands can be transparent about AI use (and make it resonate).
✨ The latest verification tools and disclosure standards.
✨ Ways to harness AI’s power without losing the human connection.

🗳 Vote now — deadline is Aug. 24, 11:59 PM PT:
https://hubs.ly/Q03Cf-3C0

Address

1177 West Loop South
Houston, TX
77027

Telephone

+18324021051

Website

https://directdigitalholdings.com/

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