08/15/2022
The 4 Reasons You Need to be Doing Video Marketing
The world of business is changing. Where we used to be able to rely on customers walking through our doors, the internet has taken over and made it much easier for them to go straight to our competitors. There are two things that businesses can do to fight this - either create a better product or create better customer experience - and video marketing is a big part of the customer experience battle. The Top 4 Reasons You Need to be Doing Video Marketing
1. Customers love video Let’s face it - people like watching videos, and it’s because it’s easier to digest the information that way. We’re not saying your customers want to watch a 45-minute explainer video - they don’t. They want short, snappy videos that get to the point and explain things in an easy-to-understand way.
2. Video marketing is engaging. People love to watch videos, and according to statistics, 60% of internet users are more likely to buy from a site that includes video. That’s a huge number, and it’s because customers are engaged by video. It’s interactive and allows the customer to experience the product or service before they buy, so they’re more likely to buy.
3. Video marketing is cheap. Video marketing is a lot cheaper than many people think. In fact, in most cases, video marketing is a lot cheaper than other forms of marketing like print advertising or billboards. Video marketing is a lot cheaper to make sure that you’re getting your point across and allowing your customers to really understand what you want them to know.
4. Video marketing is proven. Video marketing is proven to work. In fact, video marketing campaigns that include a video are 67% more likely to get a clickthrough than text-based ads. That’s a huge increase, and it means that you’re more likely to get customers clicking on your ads because they want to see what the videos are about. Video marketing is one of the best ways to get your message out to your customers, and it’s an investment that’s worth making.
NOW SCHEDULE A CADERLY CONFERENCE AT: [email protected] or calendery.com/cornell-1
Marketing
