Sphyrn Marketing

Sphyrn Marketing A small marketing firm dedicates to promoting AAPI small businesses in Houston, Texas.

07/06/2026

It was a test of both body and mind. I’m grateful I had Shuangzi by my side, comforting me and keeping my spirits up with the promise of an extraordinary dinner at the end of nearly each day. 🙇‍♀️🙇‍♀️🙇‍♀️

You can’t blame me for being so food-motivated. Before putting on my interpreter hat, I am, after all, an F&B PR.

All jokes aside, if I hadn’t said yes to this insane workload, I probably would never have had the chance to visit so many cities across the UK.

This trip took me to London, Bristol, Brighton (which deserves its own after-work leisure series), Hay-on-Wye, and Hereford.

07/06/2026

Before the announcement of the International Booker Prize winner, my naïveté led me to believe this would be another trip like the Texas book tour we did last year.

If anything, aside from the incredible honor of working side by side with my favorite client in the world, this interpretation trip gave me an entirely new perspective on the publishing industry.

Much like the food and beverage world, there is so much more that goes into publishing an internationally award-winning book than most would realize. There is, of course, the writer herself. Then the extraordinary translator, who essentially co-creates the story in another language while preserving its essence for new audience. There are the fearless editors who championed the manuscript against all odds, the publishers who cut through the noise and stood by the work, and the PR team who worked tirelessly navigating media inquiries and protected the integrity of every interview.

It’s an entire ecosystem devoted to amplifying the power of literature beyond the pages.

Witnessing that delicate orchestration—the magic behind the curtain—was something I‘ll always be grateful for.

Thank you to Shuangzi for insisting on bringing me on board as your personal interpreter.
Thank you for trusting me with your voice and will wholeheartedly.

Lin, thank you for expanding my literary vocabulary and stepping in whenever my cognitive load became too much.
Tinghe, thank you for being my biggest cheerleader whenever I doubted myself.
Irene, thank you for your incredible crowd management and constant moral support.
Michael, thank you for being both the muscle and the brains of the operation.
And Patience, the hidden figure whose work helped make this book—and this journey—possible.

I left the UK with far more than memories and a lot more ink to my resume. I left with a newfound appreciation for the village it takes to bring a story from one language, one culture, to the rest of the world.

And thank you, whoever you are, are watching this series of reel from an interpreter’s perspective.

🥀Concrete Rose🥀a cocktail lounge in Downtown Houston rooted in Chicano identity, cultural authenticity, and contemporary...
06/12/2026

🥀Concrete Rose🥀

a cocktail lounge in Downtown Houston rooted in Chicano identity, cultural authenticity, and contemporary hospitality.
Founded by Gregory Perez, the visionary behind Trash Panda Drinking Club, the concept blends spirit-forward cocktails, culinary innovation, and intentional design within the historic Purse Building.

Through thoughtful food pairings, local photography, and a deep love for Houston, Concrete Rose celebrates the city's diversity while presenting a modern expression of Mexican-American culture through a global lens.
ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ

✨Concrete Rose celebrated its grand opening on June 13, 2026, and is open daily from 4 p.m. to 1 a.m.
📍Address: 1701 Commerce Street, Houston, TX 77002 (across from Daikin Park)
ˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍˍ
✍️ Local Coverage:

CultureMap|Elevated Mexican American cocktail bar blooms in historic downtown space
https://houston.culturemap.com/.../elephante-bar-bambino.../

Houston Chronicle|How a Houston bar owner turned Chicano culture into a luxury cocktail experience
https://www.houstonchronicle.com/food-restaurants/article/concrete-rose-houston-bar-22301762.php

Concrete Rose, a new Houston cocktail bar near Daikin Park, celebrates Chicano culture with art, drinks and a stylish space.

New York in reserve. 🍎🍎🍎In and out of it under 48 hours.
02/10/2026

New York in reserve. 🍎🍎🍎
In and out of it under 48 hours.

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Houston, TX

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