10/11/2020
WHY SHOULD REAL ESTATE AGENTS USE SOCIAL MEDIA?
As the world becomes more and more digital, it’s critical for real estate agents to keep up with the times. The way people look for properties has changed over the past few decades. In the early 1980s, people checked out listings in the newspaper when they wanted to buy a house. By 2016, more than 40 percent of buyers started their search for a house online.
Among Millennial buyers, 99 percent start their home search with an online search. Many search on Google and YouTube for homes and use hashtags and other search terms to find properties on Facebook.
Facebook is by and large the most popular social platform with real estate agents, as well as home buyers. About 80 percent of respondents to the REALTOR Technology Survey said that they used Facebook.
There are several reasons to use Facebook and other social media platforms to connect with potential buyers and to promote your listings. One of the most significant reasons why Facebook is worth a try is that it gives you the ability to target super-specific demographics.
With Facebook, you can define the audience for your advertisements down to the tiniest detail. If you want your real estate ads to reach people who just got married, are thinking about having a baby and who have an annual income between $50,000 and $100,000, you can do precisely that.
Facebook’s business pages also offer real estate agents a suite of metrics and analytics tools. The tools let you see who your ads and posts are connecting with. They also allow you to make adjustments to your posts and ads to better reach your target audience.