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Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

HLP Education

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United States
Houston, TX
HLP Education

Let’s talk all things marketing, branding, and business! Your brand, made better!

10/31/2024

Happy Halloween! 🕷️🎃🦇
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10/28/2024

It's Halloween Week! As busy as most business owners are this time of year, don't forget to post on your social media pages for the holidays and special occasions! It may seem like a waste of time, but your consumers and customers will acknowledge that you are human too. Especially during this busy season! Stay tuned for a Halloween post in a few short days!
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09/10/2024

‘Tis the season of ghosting… 👻

It can be so frustrating to get ghosted by a potential client. The back end work that business owners put in is what clients and potential clients very see. Trust me when I say that ghosting is not fun for us. You may think you’re doing us a favor by not responding, but you’re not!

From your fellow business owner to past, present and current clients, don’t ghost! Simply reply with, “I’m no longer interested” or “I’ve gone a different direction.” I promise it won’t hurt our feelings! We would rather know that you are no longer a potential client, rather than worrying about what we did wrong in the inquiry process!

- Signed Small Business Owners
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07/31/2024

The average number of times people check their phones each day in America is 352.

That seems like a lot, right? Why not take advantage of this statistic as a business owner and give your audience something to look at. Whether it's posting photos of your product or telling a story about the face behind the business, use social media to your advantage!
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06/03/2024

Press Play!

What a great motto to live by in your business! Most days things go exactly as planned and we are forced to make a decision on what direction to move in next. After talking with Brittany, a vendor friend of mine and owner of Southern Sky Designs, about an idea I had for my photography business she replied with, “Press play! Even if you start small!” As soon as she said it, I immediately thought about we can use that motto in all aspects of our life!

Next, I asked her what made her “Press play” in her business, and this is what she said!

“What got me to take the leap in my business started with my passion for creating. I've always been the go-to girl for custom shirts. Back in school, I was on the pep rally committee and made shirts for every event we had. As I grew older, that passion stuck with me. I wanted to bring visions to life and craft, all while having the flexibility to be there for my daughter as much as possible. I wanted to be my own boss and use my skills, knowledge, and creativity to run a business.”

So this is your sign to level up your business, and press play! If you’re needing merch or promo items for your business, she’s your girl! Go check out her page and give her a follow!
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03/07/2024

What if social media disappeared forever?
How would you advertise your business?
Having a website and other means of advertising is so important for this reason! Social media is a great tool for advertising, but it may not be around forever. Create a website that showcases your brand and gives your clients all the information they need about your brand.

If you rely on social media for advertising your business and don’t have a website, consider investing in one. It could save your business one day!
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02/28/2024

Your friendly reminder that posting on social media is not a marketing plan!

Find other avenues to market your brand and business. It can be tempting to only focus on social media because it's in the palm of your hand, but there are so many other ways to market yourself to a much broader audience. Look for ways to reach your dream clients through networking in your industry or through paid ads. Also remember that your business speaks volumes through client reviews! (And it’s free advertising 😉) Future customers and clients rely heavily on the opinions of your past customers and clients.

The key to the equation is to make sure you are targeting only those clients that you want and not everyone!
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01/31/2024

With the new year comes the time to update your websites copyright! Why is this important?

1. It tells viewers that your site is current.
2. It keeps your website ranking in Google searches! Sites with old copyright dates aren’t recognized as easy when a Google search is being conducted.
3. It serves as a legal declaration of your content. In other words, you created it so it’s yours!

If you are unfamiliar with how do do this, I’d love to help! You can also talk with your web designer and they more than likely will do it for you or have already done it!
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01/24/2024

Ready for a rebrand or need a brand new logo for your business? Let’s do it! I’ve been patiently waiting to share Sour Soul’s branding board!Obsessed with how it turned out! 😍
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01/19/2024

Don’t forget to celebrate!
Today, tomorrow, and everyday!
Comment one thing you’ve accomplished so far in 2024!

Celebrate the big and small wins! Maybe you rebranded or booked three clients this week, celebrate that. It’s important that we acknowledge the small things. As business owners we are doing the most for our business and clients at all times. Especially during our busy seasons, getting a day off is rare and burnout is a real thing!

Take time to look at all things you’ve accomplished and see just how far you’ve come. All good things take time!
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01/11/2024

A little bit about my process!
From booking to the finished product I am more than happy to adapt based on the needs of you and your business. Let’s upgrade your brand! ✨
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01/08/2024

Pop the champagne! 🍾
HLP Education is live! I’m so excited for this new journey and cannot wait to share all things marketing with you!

It can be so challenging keeping up with your business and making sure that you’re marketing yourself in the best way possible! I am already offering marketing mentorship’s, website design, and logo design! Have any questions? Just ask! I will also be posting tips and tricks on Instagram and Facebook, so make sure you’re following along. All of my packages are already on my site under the HLP Education tab.
There’s no better time to start than now!
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Address

Houston, TX

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

https://hleephotography.com/hlp-education

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