Chris Westfall Branding

Chris Westfall Branding Because customers have more ammunition than ever before - that's why you need BulletProof Branding, by Chris Westfall Everyone wants loyal, raving customers.

But how do you build loyalty-and create brand influence - when traditional advertising and marketing strategies don't work? How can you create real engagement - where your URL matches up with IRL (that's "in real life")? Here's the book that shows you how to build and influence a new kind of conversation - taking your message beyond the likes, tweets and pokes, with a strategic guidebook to brandi

ng in the digital age. Learn how to match your message to your market, create new types of engagement, and inspire every division within your organization. Branding isn't just a part of your business - it is your business. Written by Chris Westfall (author of The NEW Elevator Pitch), this book turns traditional marketing ideas into actionable results for your brand. Whether you are a solopreneur, or a brand manager for a multi-national company, you owe it to yourself to understand what organizations like Cargill, Cisco and the Huffington Post know about building a world-class brand. Today, customers have more ammunition than ever. That's why you've got to have bulletproof branding

When it comes to your brand, connecting to your customers is key. But what do you do, when your products and services ar...
05/09/2018

When it comes to your brand, connecting to your customers is key. But what do you do, when your products and services aren't exactly what people want?

Describing your products and services is always incomplete, because products and services are dead. In this provocative post, Chris Westfall suggests the one thing that matters more than products, and more than services, for B2B and B2C customers across all industries.

What do CEOs really want? A survey from IBM lists the number one quality that leaders look for. Do you agree with the re...
05/04/2018

What do CEOs really want? A survey from IBM lists the number one quality that leaders look for. Do you agree with the results?

A survey of over 1500 C-Suite executives by IBM asked a simple question: What's the number one quality you look for, in a leader? The answer may surprise you. Insights from the author of LEADERSHIP LANGUAGE, Chris Westfall, point to a new source of innovation for companies of all sizes.

When are you at your most productive? Planning is important, but here are some insights from Rachel Henke - listen to my...
03/26/2018

When are you at your most productive? Planning is important, but here are some insights from Rachel Henke - listen to my latest interview, and discover how to create real impact. http://bit.ly/RachelHenke

With one simple step, you create trust around your brand. And yourself. Do you know what it is?
03/20/2018

With one simple step, you create trust around your brand. And yourself. Do you know what it is?

What's the fastest way to establish trust? Your authenticity is the key. Find out how executives and entrepreneurs can create greater connection, for any audience.

The conversation around your brand starts here, with these four simple words.
02/13/2018

The conversation around your brand starts here, with these four simple words.

The Four Words That Can Change Your Results

Your brand isn’t bulletproof, until you consider “The Empty Chair”. Find out more about connection and engagement, in my...
02/10/2018

Your brand isn’t bulletproof, until you consider “The Empty Chair”. Find out more about connection and engagement, in my latest for Leadership Excellence Magazine. Check it out: http://bit.ly/Leadership-Excellence-Westfall

Do you have a blind spot? We all do - and here’s what you can do about it. New post on Entrepreneur
12/21/2017

Do you have a blind spot? We all do - and here’s what you can do about it. New post on Entrepreneur

A contributor whose blind spot meant almost colliding with a kid on a bike discusses how this issue can affect your business, too.

Where does courage really come from? You decide what is most important
12/18/2017

Where does courage really come from? You decide what is most important

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