Advertas

03/01/2023

Marketing personas are fictional representations of a part of your customer base that you can use to help predict the outcomes of actions, including those of prospective customers. The Analytical Persona is the first of six commonly used in marketing.

This persona does more market research than anyone else. Analyzers prefer established methods, like large amounts of data (and ways to process it), and only like taking leaps of faith if they can see the ground on the other side. Analyzers are a tricky part of a customer base because you can’t fool them with marketing or slogans. Like the skeptic, they’re going to see through any nonsense. To learn more about the Analytical Persona, check out the link below.

https://www.advertas.com/how-to-define-your-marketing-personas/

02/16/2023

SEO is one of the most important aspects of getting your oil and gas, technology, retail, or cybersecurity website to the top of the search engines. Is your business taking advantage of the opportunity to reach new customers and grow? Learn how to create an SEO strategy for your business in our latest blog. Check out the link below!

There’s no right or wrong way to create an effective SEO strategy. However, there’s a proven blueprint that you can use to drive SEO success. Get details here.

02/07/2023

We congratulate Geophysical Insights' own Carrie Laudon & Jie Qi, and Yin-Kai Wang, for winning the URTeC Best Paper Award 2022 for their paper on Applying Machine Learning Technologies in the Niobrara Formation. View the award-winning paper below.

http://ow.ly/3jWt50MMo4C

02/01/2023

Knowing your marketing persona is the first step in creating a marketing strategy. Learning how to implement this persona into your campaigns and digital marketing methods is even more crucial. Find out more in our latest blog post using the link below!

Knowing your marketing persona is the first step in creating a marketing strategy. Here’s how to define your marketing persona and plan your campaigns accordingly.

01/26/2023

One of the most frequent misuses of the term lead generation is being used synonymously with demand generation. But are they the same thing? And why does it matter? Find out in our newest blog!

This blog will briefly touch upon two of the most important topics in marketing and the key differences between them. Read more here.

01/03/2023

This week on Tech-Tuesday, we will be highlighting ZoomInfo!

ZoomInfo is a sales intelligence platform that provides access to a vast business contact database and numerous prospecting tools. Advertas utilizes this software to optimize lead-generation efforts, a pillar in account-based marketing.

Check them out via the link below!


https://www.zoominfo.com/

12/27/2022

This week on Tech-Tuesday, we will be highlighting Hootsuite!

Hootsuite is a social media management software that allows our digital marketers to schedule and plan social posts in advance. Hootsuite connects with most social platforms and can help to inspire new and relevant content. Get ahead in your social media marketing with Hootsuite!

Check them out via the link below!

https://www.hootsuite.com/

12/20/2022

Welcome to Tech-Tuesday! Each week we will highlight technology Advertas has used to provide clients with the best B2B marketing.

HippoVideo is a video personalization and distribution tool that Advertas leverages to create personalized content and campaigns. HippoVideo also integrates with other marketing platforms! Check them out via the link below!
https://www.hippovideo.io/

12/16/2022

Tired of following dated marketing techniques? Interested in having your entire customer base at your fingertips? Check out our latest blog: "What is Account-Based Marketing?" and see if Account-Based Marketing is the next step for your firm!

https://www.advertas.com/what-is-account-based-marketing/

12/01/2022

We are thrilled to be contributing to The Oil & Gatsby Christmas Ball. This charity event will donate proceeds to Oilfield NextGen, redM, and the Orphan Well Project! Network with industry peers and support our industries while donating to a good cause. Registration is still open! Check out the link below for more information. We hope to see you there!

Please join us for a night to remember at the 2nd Annual Oil and Gatsby Charity Christmas Ball at the stunning Astorian events venue in Houston, TX. Featuring a live FR Runway Show, Whiskey Room, Champagne Room, Cigar Patio, Tequila Lounge, All Inclusive Premium Beverages, Casino Tables, 360 Photo B...