08/31/2026
Most business owners think growth means building everything from scratch.
More leads? Build an audience.
More revenue? Build another offer.
More capacity? Build a bigger team.
But what if the thing you need already exists? 👀
You could acquire:
📧 A newsletter with your ideal audience
🤝 A team that already works well together
📦 A complementary product line
🔁 A business with recurring revenue
🧠 Intellectual property or technology
📍 Customers in a market you want to enter
📈 A supplier that could improve your margins
And here’s what most people miss: 'You don’t always have to buy the entire business.'
You might only need the customer list. The product. The team. The territory. The equipment. The IP. Or a minority stake.
You also don’t necessarily need a million dollars. 💰
Smaller acquisitions can be structured through seller financing, earnouts, partnerships, installments, or payments funded by the acquired asset’s cash flow.
The better question isn’t:
❌ 'How can I build what my business needs?'
It’s:
✅ 'Who already has it, and what’s the smallest strategic piece I could acquire?'
🎯 In this episode, I break down the seven spokes of the 'Acquisition Wheel' and show how each one can become a faster path to growth.
Whole business or strategic piece.
Build? Or buy?
What’s the biggest constraint in your business right now: leads, capability, market share, average order value, lifetime value, intellectual property, or margin?
Drop yours in the comments. 👇
