08/06/2020
As comes under scrutiny for its foreign ownership, Instagram has taken advantage of the current attention to roll out its rival feature: Reels!
The new content making feature allows users and brands to form edited videos in different ways (very similar to TikTok) while providing a new area to view these Reels.
Also, have a priority to appear on the global explore, allowing for content makers to be discovered anew with this new take on their content.
Currently, TikTok is combatting hesitation from new advertisers by offering $300 or more in credit to any new as buyer on the platform.
Instagram Reels has now rolled out in over 50 countries, and there's already a handful of brands that have started to reap some serious rewards. Instagram