06/23/2026
In this street interview, a consumer shared that he relies on YouTube videos and customer reviews when researching a business. He also mentioned that he typically scrolls past sponsored listings and looks for organic results he feels he can trust.
Consumers are doing more research than ever before. They're looking for authentic experiences, real feedback, and visual proof before making a purchasing decision.
If your business isn't showcasing customer experiences, collecting reviews, and creating helpful video content, you could be missing opportunities to earn trust and win new customers.