Momentive Media

08/06/2026

YouTube SEO has changed—and “getting more views” is no longer the whole game.

For years, businesses have been taught to chase reach.

More views.
More impressions.
More subscribers.
More eyeballs.

But YouTube is paying attention to something far more valuable:

Did people actually stay?

Because 10,000 views mean very little if everyone leaves 20 seconds into the video.

Retention tells YouTube something reach alone can't:

This content was worth watching.

And that changes how businesses need to think about YouTube SEO.

We're no longer optimizing only for keywords, titles, descriptions, and getting someone to click.

We're optimizing for what happens after the click.

Does the opening earn their attention?

Does the content deliver what the title promised?

Does the structure keep them watching?

Does the video answer the question clearly enough to become useful not only in traditional search—but in an increasingly AI-driven discovery environment?

That's where SEO and AEO (Answer Engine Optimization) start working together.

And it's why I believe the businesses that win on YouTube aren't necessarily going to be the ones producing the most content.

They're going to be the ones producing content people actually choose to keep consuming.

I broke down what this shift means—and what businesses should be paying attention to now—in our newest Momentive Media article:

Retention, Not Reach: The New Rules of YouTube SEO Optimization

If YouTube is part of your 2026 content strategy—or you're trying to figure out whether it should be—this one is worth the read.

Read the full article on Momentive Media →

08/04/2026

Do you need a marketing coach or do you need a marketing team?

Before you hire another person to “help with marketing,” figure out what problem you’re actually trying to solve.

Because more hands won’t fix a strategy problem.

Here’s the distinction:

If you already know what needs to happen…

You know your positioning.
You know who you’re talking to.
You know what you’re selling.
You know what content needs to be created.
You know what campaigns need to run.

…but you simply do not have the time or capacity to execute it all?

That’s a hands gap.

Hire the freelancer. Bring in the VA. Build the marketing team. Get some damn help executing the plan.

But if you’re sitting there thinking…

What should I even be posting?
Why isn’t this offer converting?
What am I actually known for?
Is my messaging the problem?
Should I be doing email, SEO, social, AI, ads—or all of it?
How do I know if any of this is working?

You don’t have a hands problem.

You have a strategy gap.

And hiring someone to execute before you close that gap can get expensive FAST.

Because now you’re paying someone else to execute something you were never clear about in the first place.

That’s where coaching comes in.

A good marketing coach helps you build the strategy, sharpen your positioning, understand your numbers, make better decisions, and develop enough marketing judgment that you can eventually lead other people without handing them a giant pile of “I don’t know…just make it work.” 😂

And here’s the part I think matters most:

Coaching and done-for-you marketing aren’t competitors.

They solve different problems.

Sometimes coaching comes first.

Sometimes you need ex*****on.

And sometimes the smartest growth model is both—strategy and leadership on your side, with a team capable of bringing that strategy to life.

So before you hire your next marketing person, ask yourself one question:

Am I missing the strategy…or am I missing the hands?

That answer will tell you a whole lot about what you actually need next.

New Blog Post answering all of your questions is live! https://www.momentivemedia.com/marketing-coaching-leadership-development-and-ai-the-questions-i-get-asked-most/

08/03/2026

What does a marketing coach actually do?

Here’s what I see all the time:

You’re doing the marketing.

You’re writing the posts.
Sending the emails.
Building the offers.
Trying the AI tools.
Watching the analytics.
Launching the thing.

But underneath all that activity is one nagging question:

“Am I actually doing this right?”

That’s where marketing coaching comes in.

A marketing coach isn’t there to take your business out of your hands. We’re there to help you become better at making the decisions that grow it.

There’s a big difference.

An agency says, “We’ll do it for you.”

A coach says, “Let’s make sure you understand what you’re doing, why you’re doing it, what the data is telling you, and what we change next.”

Because I don’t want you dependent on me forever.

I want you to develop the strategic muscle to look at a campaign and know what isn’t working.

To recognize when an offer needs adjusting instead of throwing the whole damn thing away.

To use AI without letting AI flatten your voice.

To understand your numbers without becoming obsessed with vanity metrics.

And to stop second-guessing every caption, email, launch, and idea because some marketing guru on the internet told you there’s only one “right” way to do it.

That’s the coaching difference.

Strategy.
Clarity.
Confidence.

Not more content for the sake of content.

Not another formula you have to squeeze yourself into.

A marketing strategy that actually belongs to you—and the confidence to know what to do with it.

So tell me: where do you second-guess yourself most in your marketing right now—content, offers, visibility, AI, or knowing whether any of it is actually working?

08/03/2026

Momentum Lab is live today from 3–5pm EDT on Zoom. It's FREE

Group coaching isn't the consolation prize anymore. It's become the format smart coaches lean into to scale their impact without burning out on 1:1 hours—and the ones getting real ROI aren't just tracking engagement. They're tracking whether the strategy is actually theirs.

Today's session is about exactly that: what to measure when you want growth that doesn't cost you your voice.

Tickets: https://www.eventbrite.com/e/momentum-lab-live-marketing-visibility-coaching-tickets-1989774033698?aff=oddtdtcreator

04/28/2026

The “Divine Feminine” isn’t soft branding. It’s a business operating system.

For years I ran my work on over-functioning, perfectionism, and “crush it” culture. It looked successful on paper. It felt like chronic cortisol in my body.

What shifted everything was realizing that “divine feminine and masculine” aren’t about gender at all – they’re two core patterns of energy that either collaborate or cannibalize each other inside our businesses.

Here’s what I mean:

▶️ When the masculine leads alone, we get endless strategy with no soul: rigid plans, no space for intuition, and a subtle belief that we must earn our worth through output.

▶️ When the feminine leads alone, we get beautiful vision with no container: ideas that never land, offerings that never launch, and a nervous system that quietly starts to mistrust us.

▶️ When they work together, we get grounded creativity: structure that protects your energy, intuition that informs your strategy, and revenue that’s actually sustainable in a human body.

In practical terms, “divine union” in business can look like:

▶️ Letting your body’s signals (fatigue, anxiety, excitement) inform your launch calendar instead of ignoring them until burnout forces a collapse.

▶️ Designing systems and automations that hold your marketing consistently, so your creative surges are a bonus – not the only thing keeping you visible.

▶️ Making room for deep work, rest, and genuine presence with clients instead of context-switching yourself into numbness.

This isn’t about swinging the pendulum from “masculine bad” to “feminine good.” It’s about integrating both so your business stops running on self-abandonment and starts running on self-trust.

If you’re building a business in this new era, the question isn’t just:

“What’s my next strategy?”

It’s also:

“What does my system need – nervous system, business system, creative system – to hold the level of impact I’m asking for?”

Because when your inner feminine and masculine are at war, you’ll feel it in your body first… and in your revenue eventually.

I’m exploring this more in my latest Substack piece on the divine feminine and masculine in business – including how this plays out specifically for founders and creators who are “good on strategy” but exhausted in their bones.

If this hits, comment “UNION” and I’ll send you the link, or we can start a thread on what this looks like in your work right now.

04/27/2026

High performers don’t burn out because they’re “weak.”
They burn out because their bodies have been in a silent state of overdrive for years.

I just published a new piece on why so many entrepreneurs and founders hit that wall where things look successful from the outside…
but inside, their nervous system is fried, their creativity is flat, and they’re secretly wondering how much longer they can keep going like this.

In this article, I unpack:

Why traditional “self-care” doesn’t touch entrepreneurial burnout

The hidden nervous system patterns that keep high performers stuck in over-functioning

What actually begins to restore capacity and sustainable drive (without burning everything down)

You can read it here:
👉 https://open.substack.com/pub/unapologeticallyafchristinarae/p/entrepreneur-burnout-why-high-performers

If this hits close to home, I’d love to hear: what part of burnout feels the hardest to admit out loud right now?

What My Breakdowns (and Breakthroughs) in Business Taught Me About Capacity

04/27/2026

Most CEOs don’t realize there’s a shadow version of them quietly running the business.
Not the one on your website bio—the one making decisions from over-responsibility, scarcity, and nervous system overwhelm.

I just wrote about the four Shadow CEO archetypes that hijack your leadership, your capacity, and your ability to receive what you say you want.
You can read it here:
👉 https://open.substack.com/pub/unapologeticallyafchristinarae/p/the-four-shadow-ceo-archetypes-running

This Wednesday, April 29th, I’m being featured in a private, circle-style conversation where we’ll:

- Name which Shadow CEO archetype is most active in your business right now
- Explore how it shows up in your leadership, money, and marketing
- Talk about somatic, practical ways to reclaim your seat as the conscious CEO

If you want to be in this intimate conversation, comment “shadow CEO” or send me a DM and I’ll share the details.

Your business doesn’t need a new strategy first.
It needs you back in the real CEO chair.

Meet the Unseen Patterns Steering Your Strategy, Capacity, and Leadership Choices

04/26/2026

Your business is talking to you all the time. The question is: 𝙙𝙤 𝙮𝙤𝙪 𝙠𝙣𝙤𝙬 𝙝𝙤𝙬 𝙩𝙤 𝙡𝙞𝙨𝙩𝙚𝙣 𝙮𝙚𝙩?

In my latest Substack, I share a simple “Business Mirror” practice you can use to read the reflections your business is giving you about your nervous system, capacity, and leadership in real time. Instead of jumping straight into fixing, rebranding, or burning it all down, this practice helps you slow down, notice what your body is doing, and let your business become a doorway into deeper self-trust and regulation.

If you’re a woman who feels like your business keeps revealing the same patterns—overgiving, undercharging, staying small, or swinging between burnout and shutdown—this practice is for you. It’s a gentle, honest way to be in conversation with your business, instead of at war with it.

📝 Read the full article and try the practice here:
https://open.substack.com/pub/unapologeticallyafchristinarae/p/the-business-mirror-practice-a-simple

On April 29th, I’m holding a private, circle-style conversation for women who want to explore this Business Mirror practice and somatic leadership in an intimate, off-the-algorithm space. We’ll bring the article to life together through reflection, story, and somatic inquiry.

If you’re curious about being in that circle, message me directly and I’ll send you the details for the April 29th private conversation

A Nervous-System and Body-Work Approach to Understanding Your Business

04/25/2026

Somatic leadership is not about becoming a “𝗯𝗲𝘁𝘁𝗲𝗿 𝘃𝗲𝗿𝘀𝗶𝗼𝗻” of yourself. It’s about becoming a 𝙢𝙤𝙧𝙚 𝙝𝙤𝙣𝙚𝙨𝙩 𝙤𝙣𝙚.

We’ve been sold leadership as performance: say the right thing, project confidence, hit the numbers, stay “on brand.” But your team, your clients, your community are not responding to your perfectly crafted messaging—they’re responding to your nervous system. To whether your body feels safe when you set a boundary. To whether you can stay present in conflict without shutting down or exploding.

That’s where somatic leadership comes in. It brings the body and nervous system into the center of how you lead, so you’re not just talking about your values—you’re embodying them in the room, on the call, in the hard conversations. It’s leadership that starts with: How does it feel in my body to hold power, visibility, responsibility, and relational repair?

In my latest Substack, I share why I believe somatic leadership is the next evolution of conscious leadership—and why strategy, mindset, and communication work can only take you so far if your body is still running old survival patterns. If you’re a leader, founder, or space-holder who is tired of performing and ready to lead from regulation, truth, and real presence, this is for you.

📝 Read the full article here:
https://open.substack.com/pub/unapologeticallyafchristinarae/p/what-is-somatic-leadership-a-new

I’d love to hear: when you think about leadership, 𝙬𝙝𝙚𝙧𝙚 𝙙𝙤 𝙮𝙤𝙪 𝙛𝙚𝙚𝙡 𝙞𝙩 𝙛𝙞𝙧𝙨𝙩 𝙞𝙣 𝙮𝙤𝙪𝙧 𝙗𝙤𝙙𝙮?

Why Your Body Belongs at the Center of Your Leadership

04/24/2026

Your business will only ever feel as safe, spacious, and sustainable as your nervous system does.

We don’t talk about this enough in entrepreneurship:
So many of us are trying to scale a business that our bodies do not actually feel safe holding. That’s when you see: overcommitting to clients, undercharging, people-pleasing in collaborations, procrastinating on visibility, or constantly blowing up offers and starting over.

It looks like a strategy problem.
Most of the time, it’s a safety problem. Your nervous system is quietly calling the shots on your pricing, your launches, how you show up online, and how much support you’ll actually allow yourself to receive.

In my latest Substack, I’m talking about how your business is mirroring your nervous system—and what begins to shift when you stop building from survival patterns and start building from regulation, self-trust, and real capacity.

If you’re a sensitive, high-capacity woman who knows a “strat tweak” isn’t going to fix the chronic burnout, shutdown, or over-responsibility you keep looping in…this one’s for you.

✨ Read the full article here:
https://unapologeticallyafchristinarae.substack.com/p/your-business-mirrors-your-nervous

I’m curious: what’s one way you’ve noticed your nervous system showing up in your business lately?

How Reading Your Body’s Patterns Helped Me Rewrite My Entire Way of Doing Business