J Turner Research

J Turner Research The Only Multifamily Specific, All-In-One Platform Designed to Improve Resident Experience. For a company to get better, customer feedback is critical.

You can elevate your reputation strategy with our exclusive solutions, designed to help your multifamily organization manage every aspect that impacts it. J Turner Research specializes in offering real customer insights that empower multifamily owners and management companies to enhance customer satisfaction, increase closing ratios, improve their online reputation, and optimize resources. Each mo

nth, it surveys more than 388,000 residents and prospects and tracks the online reputation of more than 122,000 properties across the nation. J Turner Research offers a holistic approach to research, understand, and utilize customer insights to a company’s advantage. The company collaborates with its clients to promptly identify and address challenges impacting resident and prospect satisfaction, online reputation, employee performance, and their overall business. All customer insights are delivered through the company Dashboard. Equipped with several cutting-edge features, the J Turner Research Dashboard outlines key customer service management metrics that enables clients to make timely and effective management decisions. Additionally, with its unique Online Reputation Assessment™ Score, J Turner Research brings clarity to a property’s online reputation by standardizing how the ratings are measured across multiple ratings websites. The J Turner Research team is consistently evolving and innovating to outpace industry needs and exceed client expectations. As an industry advocate, the company has produced more than a dozen trendsetting national research studies and white papers that unravel emerging trends, shifting demographics, best practices, and new market opportunities. Through speaking engagements both at the national and local level, J Turner Research focuses on education, training, and partnerships for growth throughout the industry. Additionally, it is a member of the leading national and local industry associations. Headquartered in Houston, the company was established in 2003.

05/07/2026

AI search is changing how apartment communities are discovered online. And reviews are playing a much bigger role than many people realize: https://ow.ly/AIC650YWgoM

Watch the full episode of The Multifamily Review to learn more.

Unlock the world of The Secret Marketing Society at   starting Monday in the Golden West 🗝️Don't forget: you need all 4 ...
05/01/2026

Unlock the world of The Secret Marketing Society at starting Monday in the Golden West 🗝️

Don't forget: you need all 4 passcodes to get in. Find ours here 👀 https://www.jturnerresearch.com/tsms

Star ratings don’t tell the full story anymore. The new ORA Score analyzes review content, not just stars, and is 2.38x ...
04/30/2026

Star ratings don’t tell the full story anymore. The new ORA Score analyzes review content, not just stars, and is 2.38x more predictive of revenue performance. In 2026, what residents say matters more than ever: https://ow.ly/wzQW50YSzy3

The 2025 REIT ORA Power Ranking was just released this week. We ranked the to 14 based on their ORA Score, as well as by...
04/23/2026

The 2025 REIT ORA Power Ranking was just released this week. We ranked the to 14 based on their ORA Score, as well as by their performance in the top 5 operational categories of Customer Service, Communication, Maintenance, Cleanliness, and Security.

Was your REIT one of 14 to make the list? https://ow.ly/YViQ50YOJzE

The mystery will be unveiled at  , are you ready? 🤫👀
04/21/2026

The mystery will be unveiled at , are you ready? 🤫👀

04/15/2026

More multifamily operators are shifting their focus toward keeping residents rather than constantly chasing new leases: https://ow.ly/4FsT50YBoIn

There is a strong reason behind this change.

Something is coming. Debuting at AIM '26.
04/10/2026

Something is coming. Debuting at AIM '26.

04/09/2026

The multifamily market is not moving in one direction.

Some regions are seeing strong growth, while others are still dealing with oversupply: https://ow.ly/4FsT50YBoIn

04/07/2026

The ORA algorithm has changed and there’s more to it than just star ratings.

In under 2 minutes, Turner breaks down what you need to know, including how review content now impacts your score.

Want the full picture?

Check out our January webinar for a deeper dive into the update and what it means for your community. https://ow.ly/sNNM50Y5xl6

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