04/16/2025
Have you ever felt like the thing you’re building just… doesn’t hit anymore? 🙋🏽♂️
Like it’s starting to sound like everyone else? 🙋🏽♂️🙋🏽♂️
That was me stretched out on my futon looking up at the ceiling a couple months ago.
I had just started Robin but I was already ready to quit.
Not because I didn’t care.
But because I didn’t feel like what I was building was anything special.
So I peeled everything back like layers of an onion
to get to the heart of why I wanted to do this in the first place.
Robin wasn’t supposed to be a clever business idea.
It was something I felt called to.
That small business owners would finally have the resources they need.
And somehow, I’d be used in that process.
That’s when I started daydreaming (again on my futon) about what that would change: Everything. See it’s not about the what we’re doing but it’s always about the why and the impact.
That small businesses would finally have real access, the kind of access to things, resources, people, capital, you name it that big companies have.
That everyday families would build wealth & legacy. WOW yeah (this is the moment I got up out of my futon)
That communities would come back to life.
That small business would stop being treated like the underdog, like a charity case.
And something inside me clicked.
Robin wasn’t meant to be the answer.
It was meant to be a bridge.
It’s not about spotlighting our offer.
It’s about spotlighting your dream.
I burned my futon down (jk), paced the floor with the burning of a thousand suns, and start believing in Robin, that I had to build this.
This whiteboard?
It’s where Robin stopped being about us
and started being about ushering in the Small Business Era.
