WrightNow Results

03/31/2022

Speeches garner support through press conferences, executive addresses, virtual summits and community events…

And any number of ways your organization can grab a mic.

Words of caution:
⚠️ Not every leader is a speaker.
⚠️ Not every speaker is a speech writer.
⚠️ And not every speech writer can train leaders to speak.

… see where I’m going here?

Yet, very often, organizations task the first Comms person they see with writing the ED’s latest address.

And EDs who aren’t great orators very often step in front of the mic… without training.

… or even worse, they task the speaker training to their in-house Comms director… who happens to specialize in media relations (that’s not the same).

Speeches are too important to task to the first warm body or biggest ego in the room.

HIRE THE RIGHT SPECIALISTS.
And join the WNR Comms Academy to strategize which, why and for what.

——
Listen. To. Me.
Your Comms professional CANNOT do it all. There are at least 25 specialties in the field 😰. The juggle is real.

03/24/2022

"Organizations that improve employee communications may increase their productivity by 21% according Gallup—which could contribute to $1.3 trillion potential revenue annually."

HR is responsible for communications to help employees succeed. But how do you ensure that employees actually get those messages?

03/07/2022

Relationships with your team and others maximize your reach.

This week, we’ll be talking about the specialties used to develop and maintain relationships.

But first … our first, “We don’t do that,” PSA (public service announcement), on behalf of Comms professionals everywhere.

🙅 We are NOT Human Resources.

You may think some of us can fill that role because we work so closely with the full team, especially those who carry specialties in standards writing and team communications, but alas…

WE ARE NOT HR. We shouldn’t be given:
👉 Hiring and onboarding
👉 Team events
👉 Policy development

Now, DO COLLABORATE with your Comms department on those things, though.

They’re job is to take what you have and infuse the brand along the way.

—-
This has been brought to you as part of he “25 Comms Specialties” series, with a sprinkle of 5 things Comms doesn’t do.

The biggest waste of time and money on Communications/Marketing projects is an expectation that all Communications professionals can do EVERYTHING with that has words and pictures.

🗞News Flash: We can’t. So hire the right specialists 😉

02/17/2022

Your team CANNOT be effective without processes and systems.

Now, the responsibility of all operations SOPs are not the responsibility of your Communications Department (more on this later).

But most Comms professionals must have a strong sense of writing SOPs, as ask the full org to support content efforts for:
👉 Social media
👉 Blogs/newsletters
👉 Appeals
👉 and everything else telling the stories of your org. and it’s impact.

To be clear, not all Comms professionals know how to think in standard processes.
💁‍♀️ That’s when you bring in a specialist.

Many of those processes and workflows can be automated 🙏 Gotta love technology.

Unfortunately, most of this tech has come around while we were building the traditional structure.
💁‍♀️ That’s when you bring in a specialist.

See the pattern forming here? 👀

Remember, Communications is a FIELD, with more than 25 specialties within it.

👉 Hire specialists for your primary needs (based on a plan)
👉 Contract to the RIGHT specialist for the rest (based on a plan)

02/10/2022

"Developing a brand strategy can be one of the most difficult steps in your overall marketing plan, but it is important because your brand identity is communicated frequently and consistently in multiple ways throughout the life of your business"

An effective brand strategy creates a unique identity and differential that separates you from the competition. Learn the steps to create one.

01/27/2022

Another one from our series of 25 specialties in the Comms Field!

Your BRAND fixes most inefficiencies and confusion among your team, clients and community.

Brand development includes more than your pretty colors and logos.
👉 Brand personality determines your company culture.
👉 Your brand positioning dictates your overall and team priorities.
👉 Your brand voice determines your customer experience.

Make SURE your brand development specialist knows how to:
👉 Read and analyze the market.
👉 Innovate.
👉 Explain ALL of the parts of the organization that are affected by the brand.

If your organization is having challenges, suggest your leadership review its brand. If the doc isn’t at least 5 pages, you’re missing some pieces 💁‍♀️

——
In our series of post, we’re bringing you 25 specialties that fall within the field of Communications.
Let's dig into the complexities of Team Communications, which hold every project together.

Register to WNR Comms Classes https://bit.ly/WNRclasses

01/19/2022

“You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people”

Follow on Instagram for more Comms tips!

Discover 10 ideas for repurposing content, how to choose the right content to repurpose, and examples we love.

01/06/2022

COMMS TIP OF THE WEEK:
Spread your newsletter content out.

You’ll get higher, continuous engagement in your email list AND build content that can later be automated and repurposed.

Need more Comms tips? Follow on Instagram.
http://bit.ly/WNRinstagram

01/04/2022

Here's another one from our series about 25 Specialties in Communications, Team Communications.

As someone with a strong voice and personality, I always got the note, “It’s not what you said, it’s how you said it.”

They were right.

Every team issue I have ever run into boils down to bad team communication.

👉 A plus for all Comms professionals.
👉 Requires high emotional intelligence.
👉 Requires innovation to keep the rest of the team interested.

Comms team members usually work across departments and personalities to provide supportive written, visual and digital assets.

We keep it all on track with strong Team Communications that assist our projects and the whole organization.
👉 Methods/tools for streamlined communications
👉 Procedures for shared projects
👉 User-friendly automated solutions that everyone can access
👉 Engaging team members

Got a communication problem on your team?
Check our WNR Comms Classes https://bit.ly/WNRclasses

12/31/2021

The last of our holiday specials ends at midnight.

It’s on all toolkits. Basically, the tools you need to build strong Comms/marketing.

Why does it matter?
👉 Less time running in mud
👉 More brand awareness
👉 Higher sales/donations
👉 Lower chances of wanting to crawl into a ball and never talk to anyone 😶

Completely up to you how you want to spend your 2022 😏😅

Seriously, go check out the toolkits.

https://bit.ly/WNRcommsplanstoolkit
Get one at half off. Use it now, or save it for later.

12/27/2021

"The Effective Communication team building program gives you the tools and insights you need to communicate more effectively at work and communicate more clearly and persuasively with everyone on your team."

A strong and efficient leader build a team more stronger, who isn’t afraid to take on many difficult challenges. To be a good leader, your…

12/21/2021

Your mission is nothing without the team behind it.

Therefore, we start our series about 25 Specialties in Communications with Team Development.

TEAM DEVELOPMENT
👉 A must for ALL Comms professionals.
👉 A must for all leaders.
👉 My fave specialty.

As 1 of 7 in a blended family, teamwork was a way of life. With a single mom working through school, I teamed up with my big brother to manage the household responsibilities and frustration ran high when there was:
👎 Unclear communication
👎 Mistrust

For the teams I work with, most of their day-to-day frustrations boiled down to bad team development practices.
👎 Unclear communication
👎 Mistrust

Trust me, we cannot make it to the next phase in organization/business/life without a team that is:
👍 Synchronized
👍 Friction-free
👍 Valued
💁‍♀️

♟ No one person should juggle more than 4 at a time. 🤷‍♀️ Or they’ll be set up for failure in reaching your audiences.

——
Need help solving team challenges?
Join WNR Comms Academy Bit.ly/WNRAcademy