Jennifer B. - Three-Piece Copywriting

10/27/2025

Stumped for social content? You've heard 'social is your new home page' and 'social is key to your practice's SEO' but don't know where to start? Try customizing these for October! 😁🎃

09/29/2025

Are you wasting a gold mine of data?

Most practices collect feedback, but few use it strategically.
- What your patients praise -> Your best marketing material
- What your patients critique -> Your roadmap for growth

Wondering how to make the most out of your patients' praise? Let's go beyond the review ticker on your website and weave what your patients love into how you tell your practice's story. Let them see why you are the perfect dentist for them through another patient's eyes.

And if you're only getting vague, generic feedback? At first, it may seem great that they're not complaints - but it's a problem. Take another look at your survey and ask for ratings on specific questions. Follow up gently in the office. If your patients aren't giving any specific notes about your practice, what will a prospective patient reading their reviews think? Trust requires connection. No one connects with 'good visit'.

09/09/2025

'Scrum' means 'software', right?

Coming from a science/tech background, I fell into that, too. But I picked up a new book recommendation (what was your favorite nonfiction book last month?) and some new ideas renewing my Certified Scrum Master with Scrum Alliance.

✅ Applications to sales and marketing -> In a sense, I was doing this already because it's a part of how I think about projects, but it was a level up to see how someone else thought through the process. This is the most pressing thing for me to integrate since it's my current work! 📧 ✨
✅ Integrating AI -> Wouldn't be 2025 if I left out AI. 😆 I continue to be fascinated by how AI can act as a force multiplier in a reliable workflow for both software and writing. Watching (and experimenting), trying to work smarter without committing any faux pas myself.
✅ Scrum tactics in a highly regulated environment -> This is where I've spent most of my career, and trying to be faster and more responsive while keeping quality/regulatory compliance inviolate is a big challenge. I've worked on both sides of this spectrum and both were a huge learning experience! I recommend it, if you get the opportunity. ⚖️

Happy Monday, all.

P.S. The book is 'The Art of Slicing Work'. Have you read it?

09/04/2025

Always experimenting, always improving. ✨ Just launched a set of tweaks to my sales campaign.

If you're thinking of testing some changes on your own media - remember to let them run long enough to get good data on how the changes perform, don't rush in with another set of tweaks. How long is 'long enough'? Well, how much traffic do you normally see?

Good experimental design applies in marketing, too! I'm not calculating statistical significance on my social media strategy (yet - but if anyone has a good paper please drop it in the comments), but the approach is the same as any other problem. 😃 🔬

Can't wait for the data to start coming in. How about you - are you patient with results, or do you want to know if it's working NOW? 😜

07/25/2025

Take a moment as we close in on the weekend - what will make you feel recharged on Monday? ☀️🔋

07/23/2025

What makes you stand out? If reading the buzz about and audience pain points makes you glaze over - that's ok! I can't fill a tooth.

Let's work together to figure out what you do best, and how to tell your perfect patient that they don't need to look any further than your website. 📩 DM me to set up a quick consult.

07/21/2025

AI quickly became omnipresent - but do you know why it makes the recommendations it does? Do you have 30 minutes? 😁

Understanding what you can and can't do with machine learning may save you an embarrassing blunder - plus, it's cool. Check it out!

So many thanks to Freecodecamp for making tech more accessible!

Learn about all the most important concepts and terms related to machine learning and AI.Course developed by https://www.youtube.com/❤️ Sup...

07/16/2025

Wondering what to put on your practice's web site? Don't make potential new patients start Googling. Remember what sounds impressive to you (a specialist) is unlikely to hit home with your audience.

Want someone to help translate from medical science to patient buy-in? Send me a DM! 📩 I make your job easier by combining scientific technical writing and modern digital marketing.

07/07/2025

What have you been avoiding crossing off your to-do list? Whether it's backing up systems at the office, registering for continuing education, or simply sorting the mail, there's no better time than today! Take advantage of that long-weekend energy to take something off your mind and feel better all week. :) 🌱

And if you've been putting off updating your website or emails, there's a quick and easy fix - just drop me a DM! I offer a free 30-minute consult. 🎆

07/01/2025

Gaming with my daughter?

No, making one! 🦾 We've been having a blast working through Freecodecamp's Python Game Tutorial for Pong - and I love getting bugged for programming lessons. 😁

What are your ?