Jackie Hutto - Marketing Strategist, Writer

10/23/2023

Do you know your customer as well as you think you do? Check out our new blog to learn what it means to truly understand who they are and what they care about.

If you like the content, please follow me over on LinkedIn for more: https://www.linkedin.com/company/outbrandish-communications/
The follow means a lot as I try to get some traction with this page. I am interested in any feedback you have as well!

So you think you know your audience? Dig a little deeper and you might discover more useful insights.
Check out out latest blog 👉 https://bit.ly/3SeG523
I'd love to hear what strategies you implement to understand your customer.

09/03/2023

Come check out my new venture!
It’s a collaborative of colleagues from across the marketing spectrum. Whatever your marketing challenge, we’ve got you covered.

Come on over and give us a follow!

https://www.facebook.com/outbrandish?mibextid=LQQJ4d

04/11/2023

Check out the new website for my friend Nancy Sallaberry’s place in Wimberley!

A unique fusion of wine shop, special event venue, and art gallery located in the heart of the Texas Hill Country in the charming village of Wimberley.

11/17/2022

I am very enthusiastic about this product and excited to be part of this marketing team. Check out the latest blog. 👇

And if you're in the 98% of the population that doesn't get enough omega-3 in your diet, give it a try!

Registered Dietitian Kelly Springer shares solution for nutrition professionals struggling with client noncompliance HOUSTON – Nationally recognized inflammation expert and Registered Dietitian Kelly Springer MS, RD, CDN, has teamed up with EO3 (Enhanced Omega-3) omega-3 multi-nutritional smoothie...

10/14/2022

Question for all my friends who are business owners or marketing professionals:

What is the one marketing function/tactic/platform/media that challenges you the most?

10/05/2022

WHY I LOVE STARTUPS
Entrepreneurs have a contagious energy and relentless drive. It's super-fun to work with visionaries who see problems with fresh eyes.💡

Where do your big ideas come from?

10/04/2022

𝘽𝙚𝙨𝙩 𝙋𝙧𝙖𝙘𝙩𝙞𝙘𝙚𝙨 𝙛𝙤𝙧 𝙊𝙥𝙩𝙞𝙢𝙞𝙯𝙞𝙣𝙜 𝘾𝙤𝙣𝙩𝙚𝙣𝙩 𝙤𝙣 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝙛𝙤𝙧 𝙐𝙣𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙 𝘿𝙞𝙨𝙩𝙧𝙞𝙗𝙪𝙩𝙞𝙤𝙣

Last week I shared Meta's description of "Unconnected Distribution."

They define it as a way to grow your audience beyond your network to people you don't directly know, but who may be interested in your content. This shows up in the feed as "Suggested for You" or as a share re repost from another user.

This post will go into best practices for optimizing your content for "unconnected distribution."

We all want to grow our audience, right? That's the point.

It's all about creating quality content and building connections with people who care about it. This is what Meta aims to do with unconnected distribution - deliver quality content to people you don't know, but who are likely to be interested in care about what you have to say.

Here are the recommendations - directly from the horse's mouth:

1 - Make Original Content: Creators receive the greatest distribution when they primarily post content that is filmed or created by them. Original content contains your unique voice and demonstrates the unique perspective you bring to Facebook. Original content is distinctive, engaging, and is what our users prefer.

2 - Optimize for shares: Make content that other users want to share. This kind of content can spark meaningful dialogue, respectful discussion and attracts more likes and reactions.

3 - Get Recommended: Make sure your content complies with our integrity rules and guidelines for recommended content. These guidelines outline what we will and won’t recommend.

For more, read the full article from Meta for Creators here ... https://www.facebook.com/creators/how-to-get-your-content-seen-on-facebook?__s=w4qq0cngxha6o46whaa6

09/28/2022

𝙐𝙣𝙙𝙚𝙧𝙨𝙩𝙖𝙣𝙙𝙞𝙣𝙜 𝙃𝙤𝙬 𝙁𝙖𝙘𝙚𝙗𝙤𝙤𝙠 𝘿𝙞𝙨𝙩𝙧𝙞𝙗𝙪𝙩𝙚𝙨 𝘾𝙤𝙣𝙩𝙚𝙣𝙩

Meta for Creators describes distribution as "the process of matching users with content they find engaging, entertaining and informative."

This process has two parts.

1️⃣First, it filters every piece of content through the following questions:

✔️What content has been posted? What posts are available from friends, other creators and Pages that we can show?

✔️ Who might like this content? We consider a multitude of signals such as who posted the content, when it was posted, what was the topic and past user behavior, among others.

✔️ How likely are people to engage with the post? We try to predict how likely a given person is to engage with your post and find it meaningful. We make a variety of these predictions for each piece of content.

✔️ How interested will the audience be in this post? Based on all of the data we have gathered on the post, which pieces of content should get priority?

2️⃣Second, Facebook decides how to distribute your content.

Historically, Facebook has been a way to connect with friends and family, your existing network of contacts. This is the people who follow you. Facebook calls this "Connected Distribution."

More recently, they have established "Unconnected Distribution," a way to grow your audience beyond your network to people you don't directly know, but who may be interested in your content. This shows up in the feed as "Suggested for You" or as a share re repost from another user.

Stay tuned for best practices for optimizing content for unconnected distribution!

Read the full article from Meta for Creators here ... https://www.facebook.com/creators/how-to-get-your-content-seen-on-facebook?__s=w4qq0cngxha6o46whaa6

09/24/2022

Yes. This is how we should be looking at social media. Connection not conversion.

But there is a way forward.

12/09/2021

This company does such amazing work delivering next-level technology for the planning and zoning folks in local government. Once you see it in action, you'll realize you you can't live without it.

Discover the latest technology that supports collaborative editing among teams of local government staff and consultants to create and publish plans, codes and by-laws.