The Impact Group

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The Impact Group Your partner in strategic planning, professional development and communication.

The Impact Group (IGPR) is a full-service marketing and public relations agency, specializing in crisis management services, government and school communications, social media engagement, surveys and polling, advertising, creative design, strategic services and planning, and organizational development. With an expert, creative staff of communications and design professionals, The Impact Group will help your organization create successful and effective marketing campaigns that will build your brand, drive traffic and generate excitement.

Save your spot for our October Webinar, Building Your AI Toolkit. Join Phil Herman and Kaitlin Witzberger  as they look ...
10/14/2026

Save your spot for our October Webinar, Building Your AI Toolkit. Join Phil Herman and Kaitlin Witzberger as they look at how AI can support the work communicators are already doing. Walk away with tools you can start using right away, and have a better understanding of where AI fits in your workflow. Register here: https://ow.ly/RZiA50ZWT2M

Crisis doesn't wait for a convenient moment to show up. The organizations that recover fastest are usually the ones that...
10/12/2026

Crisis doesn't wait for a convenient moment to show up. The organizations that recover fastest are usually the ones that had a plan in place well before they needed it. Our Crisis Communication eBook walks through how to start building that plan. Download it here: https://ow.ly/XaGm50ZT3mi

The story behind the numbers builds trust with your community. Get started telling the story behind your budget with our...
10/05/2026

The story behind the numbers builds trust with your community. Get started telling the story behind your budget with our "Telling Your Financial Story" guide. Download it here: https://ow.ly/smne50ZT3ka

10/02/2026

We're heading to the BASA Fall Conference, and we couldn't be more excited. Catch our session, "Beyond the Budget: Communicating Your District's Financial Story in a Time of Property Tax Reform," on October 6 from 2:15 to 2:55 p.m. in Polaris C. We'll be joined by Dr. Patrick Ward, Superintendent of Willoughby-Eastlake City Schools, to talk through practical strategies for communicating financial complexity with clarity and trust. We hope to see you there!

09/30/2026

Every communications pro has opinions about what works and what doesn't. Here are a few hot takes from our account teams. What are your communications hot takes?

Being prepared isn't about expecting the worst; it's about knowing exactly what to do if it happens. A clear plan means ...
09/28/2026

Being prepared isn't about expecting the worst; it's about knowing exactly what to do if it happens. A clear plan means your team can respond with confidence instead of scrambling when it matters most. Download our Crisis Communication eBook to start building that foundation today: https://ow.ly/WTRP50ZHtXJ

Your community is receiving your message through more channels than ever, but that doesn't mean they're actually hearing...
09/23/2026

Your community is receiving your message through more channels than ever, but that doesn't mean they're actually hearing it. A communications audit shows you where the gaps are and how to close them. Download our free Communications Audit Guide to find out where your organization stands. https://ow.ly/IuT850ZHtWe

AI can be a great tool for a lot of things. Graphic design isn't always one of them. AI-generated graphics tend to be bu...
09/21/2026

AI can be a great tool for a lot of things. Graphic design isn't always one of them. AI-generated graphics tend to be busy, inconsistent, and disconnected from your brand guidelines, and consumers are starting to notice. A study by Bynder found that 52% of consumers disengage from content they suspect is AI-generated, while 25% find it impersonal and 20% view it as untrustworthy. Consistent, on-brand design still matters, and that's where a real design team comes in.

Property tax reform has changed the conversation districts are having with their communities. On September 29 at 1 p.m.,...
09/18/2026

Property tax reform has changed the conversation districts are having with their communities. On September 29 at 1 p.m., Tom Speaks and Phil Herman will walk through how to communicate your district's financial story with clarity during this shift. Save your seat today: https://ow.ly/NmWP50ZHtCA

Gratitude gets stronger the more you practice it. This challenge is a simple way to build that habit over the next 66 da...
09/16/2026

Gratitude gets stronger the more you practice it. This challenge is a simple way to build that habit over the next 66 days, and it pairs well with the other strategies in our Appreciology Toolkit. Start building a culture of appreciation today. Grab the full toolkit here: https://ow.ly/JZ0A50ZHtAx

Address

Hudson, OH

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+13306555522

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