Homeschoolsocialmedia.com

12/30/2025

I’ve spent a lot of years working in the homeschool space — watching brilliant, passionate homeschool entrepreneurs pour their hearts into serving families.

And here’s something I’ve learned:

Most of them didn’t start their business because they wanted to “be a marketer.”

They started because they care deeply about people. ❤️
They believe in what they’re offering.
They genuinely want to help.

But somewhere along the way, the marketing part started to feel… heavy.

The pressure to keep showing up.
The confusion about what works anymore.
The constant feeling of “I should be doing more… but I’m already tired.”

If that’s you, I just want you to hear this today:

You’re not behind.
You’re not failing.
You’re not “bad at marketing.”

You probably just need clearer strategy, kinder structure, and a way to communicate your message that actually fits your life.

Marketing doesn’t have to feel frantic.

It can feel purposeful.
Steady.
Aligned.
Hopeful.

That’s what I care about helping homeschool entrepreneurs build — not just more marketing… but marketing that makes sense, respects your values, and actually works. 💛

Send a message to learn more

08/20/2025

We are bona fide.

05/02/2025

Run don’t walk and grab yourself a crisp apple

04/23/2025

📣 What in the world is “Omnichannel Marketing”—and why should homeschool businesses care?

In plain English: it’s when all your marketing efforts work together like one big happy family. Imagine your blog, Instagram, emails, podcast, and customer support all saying the same thing in slightly different ways, across different places, so no matter where a homeschool parent finds you—they feel seen, supported, and ready to buy.

✅ Here's what that can look like:

Algorithms (like the ones on Instagram or Facebook) show your content to more people when it’s consistent and engaging.

Influencers share your stuff, creating trust by association.

Paid media puts you in front of fresh eyes fast.

Email lets you build a direct relationship—no algorithm needed.

SEO helps homeschoolers find you when they’re searching for help.

Affiliates are like fans who get rewarded for spreading the word.

Content builds trust and shows your value.

Customer support keeps folks coming back.

Referrals? Word-of-mouth gold.

Social media ties it all together, turning scrolls into sales.

💡 ACTION ITEM:
Pick one place this week where your message is showing up—and make sure it sounds and looks like you. Then, pick one new channel to try next (like email or Pinterest). Think consistency, not chaos.

👩‍🏫 Homeschoolers crave connection, trust, and clarity. Omnichannel marketing helps you deliver that—no matter where they meet you first.

04/23/2025

Action first based on customer first = win. Just do the thing.

04/16/2025

💪“Rest is not a reward—it’s part of the work.”

☀️Florida gave me more than sunshine and sand; it gave me space to breathe.
Sometimes the most productive thing you can do is step away.

❤️Rest isn’t just a pause—it’s a practice.

A chance to refill, refocus, and return with fresh eyes.

I came back with new ideas, renewed creativity, and a heart that’s ready to pour into what’s next.

🫶🏻Take the break. It’s holy work too.

👉What if your to-do list included rest? What would change?

08/26/2024

To my biz friends, listen to this today. This is what I believe about GSD and he's framed it so powerfully!

▸▸ Subscribe to The Martell Method Newsletter: https://bit.ly/3XEBXez▸▸ Watch these 25 minutes if you want to scale a business you don’t grow to hate: https:...

05/16/2023

Facebook wants to know what's on my mind, so here it is (from WorkWeek.com) -- not my original thoughts, but 100% in agreement.

Quote:
The type of content that ‘drives sales’ usually isn’t the type of content that ‘goes viral.

And you need an audience before you can drive sales via content (there are other ways, like outbound sales, to drive revenue while you are getting your content arm going).

Trying to use content to make sales with no attention is like giving a speech to an empty auditorium. Good luck.

Get attention first → then sprinkle in sales-focused stuff.

Expecting too much from a single piece of content will leave you frustrated and at a dead end.

Each piece of content has a job — just like each employee in your business has a job.

End quote and Amen.

So often in social media, businesses do not understand the ROI and the never-old adage of relationship building. It's SOCIAL media.

Yes, sales happen. Yes, revenue is a priority. But, to quote further:

I think the disconnect here comes from a lack of understanding of organic socials place in the marketing ecosystem — how it’s supposed to work with other channels.

Think about it like a basketball team.

There are 5 players on the court at any given time. 1 or 2 of those players will be the leading scorers.

Then you have the point guard. The point guard’s responsibility is to get the scorers in the best position to convert and feed them the ball. The point guard doesn’t need to average 30 points per game — he shouldn’t.

Social is the point guard. Not the leading scorer.

Social facilitates attention to the other channels that are more likely to convert — email, SMS, and even making paid advertising cost less.

My point? Social should be playing like prime Rajon Rondo… not like Russell Westbrook.

Your marketing channels don’t work in isolation. They work together to drive sales — just like a championship-winning basketball team.

End quote.

Metrics matter. Letting social media marketing happen works. Get out of your own way.