07/20/2023
Based on our research, here are four digital marketing trends for Small and Medium-sized Businesses (SMBs) to evaluate for 2023/2024 strategic planning:
📢 Voice-based Searches: There are 4.2 billion voice assistants in use as of 2023. This number will reach 8.4 billion by 2024. More than 50% of the adults reported that they use voice search daily, indicating a shift in how consumers find information online. (Demand Sage)
🎥 Video Content: 91% of businesses use video as a marketing tool, an all time high since 2016 (HubSpot)
🤖 AI-powered Personalization: Personalized marketing is another trend that is consistently gaining more traction in 2023. Businesses are just scratching the surface on tailored experiences to their customers through AI. (Ninetailed)
✍🏼 Content Creation: Balancing Long-Form Articles with Short-Form Content is essential. Almost 40% of marketers say content marketing is an essential part of their marketing strategy. (HubSpot)
Remember, these trends can continually evolve, so continue to evaluate, engage, and execute the latest digital marketing practices and trends.
To stay competitive, organizations must keep up with the rapid changes in digital marketing trends for SMBs. Don't get left behind!