06/04/2026
I watch chiropractors burn $2,400/month on Google Ads that do not convert.
It is always the same 3 mistakes:
1. Bidding on broad keywords without location extensions. You pay premium click prices, but your address is not in the ad. You are buying clicks from people who will never become patients.
2. Sending traffic to the homepage. Your homepage has 12 links and no clear next step. Patients land, feel confused, and leave.
3. No follow-up after the click. 80% of leads do not book immediately. Without a text or email sequence in the first 10 minutes, you paid for a lead you never closed.
Fix all three and cost per booked appointment drops from $180 to around $52. We have tracked this across 11 chiropractic practices.
Book a Free 30-Min Demo and we will audit your current campaigns for free.