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The Smart Agency

Name: The Smart Agency
Address: Irvine, CA, US
Telephone: +19494386262

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The Smart Agency

The Smart Agency® exists to advance commercial real estate and finance through effective communications.

Through a variety of curated and customized PR, Content, and Marketing services honed over 30 years, we deliver visibility and understanding that motivates and moves target audiences to action. Our vision is clear: we help the world support the built environment, deepen social impact, and preserve stability, all while building the next generation of great commercial real estate communicators.

06/22/2026

The Inland Real Estate Group's Cassie Hrtanek and our CEO Jenn Quader sat down for an inspiring pre-event chat.

"Say yes to the opportunities. Be your authentic self. Ask for what you want."

That's how Cassie thinks about building a career. And she'd know.
She rose from assistant counsel to Chief Operating Officer of Inland Real Estate Group, a $16B commercial real estate firm, over 21 years.

Her take on GlobeSt.com Women of Influence? "Literally the best conference I ever went to. The energy was amazing. I met these amazing women doing incredible things in this industry."

The Smart Agency is proud to be a part of this event.

You can hear Cassie live on stage July 13–14 in Denver at the national event where the deepest connections (and the most deals) in CRE get made.

🎟️ Say yes today!

Register today: link in comments.

06/19/2026

From the quest for Excalibur to the rage room, Team Smart was up for the challenge. ⚔️💥

We recently gathered for our Spring Event at Brainy Actz where we tackled a medieval-themed escape room before heading to the rage room for some well-earned stress relief and a soundtrack of team favorites.

The experience highlighted qualities that define how we work every day: collaboration, creative problem-solving, and trust. Whether navigating puzzles or meeting client deadlines, our team is strongest when we work together.

Thank you Jaz and our Culture Committee for organizing a memorable event that gave us the opportunity to connect and recharge!

05/15/2026

Our team just returned from Social Media Marketing World in Anaheim, CA — and the insights were too good not to share. Here are the key themes reshaping how forward-thinking brands approach digital .

🎯 Zero-Click Marketing — Most people who see your content will never click through to your website – and that’s okay. Website traffic is declining universally as social platforms actively keep users in-app. The opportunity? Make your social profiles your new homepage. Show up, deliver value, and build trust right where your audience already is.

❤️ Content That Connects — The best marketers don't just create content — they create mirrors. Content that makes your audience say, "This is exactly my problem." The deeper you understand your audience's emotional triggers, pain points, and aspirations, the more likely they are to engage, trust you, and ultimately act. Stop talking about yourself. Start speaking directly to them.

🔍 LinkedIn Is the New SEO Powerhouse — Google's AI Overviews are now pulling answers directly from LinkedIn Newsletter content, meaning long-form LinkedIn content is quietly becoming one of the most powerful SEO drivers available. For commercial real estate companies, this is a massive, largely untapped opportunity to own search results in your niche by publishing expert insights where Google is already looking.

05/12/2026

Excited to share that Jenn Quader, President & CEO of The Smart Agency, will be serving as a Roundtable Host at the ICSC + Women in CRE event in Las Vegas on May 18!

Jenn will lead the discussion: “PR Tips from the Experts: How to Land Media Opportunities.”

As a seasoned PR and communications professional with decades of experience in commercial real estate and finance, Jenn has helped countless brands and executives secure meaningful media coverage that advances business goals and strengthens industry visibility.

Attendees can expect an insightful conversation filled with actionable strategies, media relations expertise, and practical tips for standing out in today’s competitive communications environment.

If you’re attending ICSC Las Vegas, be sure to join Jenn’s roundtable and connect with other women shaping the future of CRE communications and leadership.

05/08/2026

Policy shifts don’t just change the rules, they change behavior, and in commercial real estate, that’s where opportunity lives.

🎙️In this episode of The Smart Agency X GlobeSt Women of Influence podcast, Saadia Sheikh breaks down what investors and brokers need to be watching right now: from bonus depreciation and Opportunity Zones to energy efficiency deadlines that are pushing capital off the sidelines.

The message is clear — wherever policy moves, activity follows. Are you paying attention to what's shifting in your market?

Tune in to the full episode to hear more of Saadia's insights on navigating today's CRE landscape: https://globestwomenofinfluence.transistor.fm/3

04/21/2026

🎙️ New Podcast Drop: The Smart Agency x GlobeSt Women of Influence.
Jenn Quader sits down with Sharon Wilson Géno, President of the National Multifamily Housing Council, to tackle America’s rental housing crisis and what it will really take to fix it.

🔑 Key insights:
• It’s a supply issue at its core
• Regulation + policy barriers are slowing new development
• Rent control isn’t a long-term fix
• Real progress requires public + private collaboration

A smart, solutions-focused conversation you won’t want to miss.

🎧 Listen now: https://ow.ly/QIC750YNBRh

04/17/2026

Jenn Quader Quader is headed to for the National Multifamily Housing Council (NMHC) 2026 Spring Meeting!

As President and CEO of The Smart Agency®, Jenn helps commercial real estate and financial services companies turn expertise into visibility and credibility through strategic public relations and content.

If your company is looking to expand brand presence, strengthen industry outreach, elevate thought leadership, or drive meaningful growth through smarter communications, this is a great
opportunity to connect. 🤝

Whether it’s a brief introduction before the event or a deeper conversation onsite, Jenn would love to meet with leaders ready to amplify their story and stand out in a competitive market.

04/02/2026

We’re thrilled to have Jenn Quader representing The Smart Agency at the Public Relations Society of America (PRSA) Counselors Academy later this month!

This conference of agency owners, leaders, and senior counselors focuses on growing, leading, and scaling with strength and perspective.

Jenn will speak at the “Agency 2.0: Navigating the Tides of Second-Generation Ownership” session on April 15, diving into the realities of agency succession and innovation alongside moderator Malika (Fisher) Klingler of ThriveNext Consulting and fellow speakers Sandy Young of J. Walcher Communications and Nicole Hagaman of TW2 Marketing.

This session offers a behind-the-scenes look at how leaders protect culture, build retention and grow forward after acquiring the agency where they worked.

📍 The Westin Carlsbad, Sunset Ballroom A
🗓️ Wednesday, April 15
⏱️ 11:30 AM – 12:30 PM

If you’re in for , make sure to stop by and hear firsthand lessons on navigating the tides of second-generation ownership.

03/31/2026

Seeing a visionary approach to affordable housing translate into real impact is what moves us. 👏🏼

We’re proud to spotlight our client, Avanath Capital Management, LLC, and its Founder Daryl J. Carter, who is redefining workforce housing with long-term, resident-focused strategies.

This ImpactAlpha piece explores a pivotal shift in affordable housing finance, examining how long-term institutional capital can preserve and expand permanently affordable housing. Featuring Avanath, The Vistria Group, SDS Capital, Jonathan Rose Companies, and the Ballmer Group, the article highlights how these long-duration investments deliver stable returns while keeping housing affordable.

See the full story here: https://ow.ly/fmH550YxTyU

03/27/2026

🎙️👩‍💻Introducing: The Smart Agency presents GlobeSt.com Women of Influence Podcast series!

Leading up to the GlobeSt Women of Influence event in July, we’re launching a six-episode video podcast series featuring conversations with some of the voices shaping commercial real estate today.

The first episode features Amanda Knox, a global activist, journalist, and author who is known for facing intense public scrutiny. She offers a powerful perspective on how narratives are formed, how reputations evolve, and how to own your own story.

This hits close to home in CRE public relations, where storytelling and reputation are everything, from how deals are positioned to how companies build trust and credibility in the market.

Tune in to the full episode below, and follow us to stay up to date on future episodes: https://www.youtube.com/watch?v=itrZtzLqs_Y

Address

Irvine, CA

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+19494386262

Website

https://www.thesmartagency.com/

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