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The Smart Agency

Name: The Smart Agency
Address: Irvine, CA, US
Telephone: +19494386262

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The Smart Agency

The Smart Agency® exists to advance commercial real estate and finance through effective communications.

Through a variety of curated and customized PR, Content, and Marketing services honed over 30 years, we deliver visibility and understanding that motivates and moves target audiences to action. Our vision is clear: we help the world support the built environment, deepen social impact, and preserve stability, all while building the next generation of great commercial real estate communicators.

09/03/2026

Happy 4th work anniversary at The Smart Agency, Kiera Moran!

Over the past four years, she has served as our Associate Social Media + Content Manager, shaping our Clients' social media from concept to ex*****on, while keeping our account and creative teams in sync every step of the way. Her dedication and eye for detail have made her an invaluable part of Team Smart.

Kiera’s favorite Team Smart memory from the past year:
“Our Spring event at Brainy Actz where we tackled a medieval-themed escape room before heading to the rage room for some well-earned stress relief and a soundtrack of team favorites. It was great to get outside my comfort zone and try new things.”

She is pictured here at Mosteiro dos Jerónimos in Lisbon, Portugal.

09/02/2026

☀️ Our SmartVibes Summer 2026 Newsletter is officially here, and this one is packed with trends and insights.

🔗: https://thesmartagency.com/smartvibes-newsletter-summer-2026/?utm_source=newsletter%20landing%20page&utm_medium=facebook&utm_campaign=smartvibes%20summer%202026

From the future of CRE communications to why AI is changing how investors find firms like yours, we're bringing you the insights, Client wins, and Team Smart updates you need heading into the second half of the year.

What’s inside this edition?

🔹 Smart Insights: When feasibility gets hard, how much of the outcome comes down to how well a firm communicates? Jenn Quader weighs in.
🔹 Smart Blog Feature: Why investors stopped searching Google and started asking AI, and what that means for your firm's visibility.
🔹 Press Highlights: Recent Client features across top media outlets including Forbes, IREI, Western Real Estate Business, and Spectrum 1 News.
🔹 Culture Corner: 13 years in and looking ahead - Lexi Astfalk on what a decade-plus in CRE communications teaches you, and why SMART is investing in AI visibility for Clients.

09/01/2026

Before an institutional investor takes your first meeting, they have already done their homework. What changed is where that homework happens.

LPs and investors allocators now use AI to vet managers the way they once used Google: asking direct questions about track record, sector focus, and reputation, then forming a view before anyone picks up the phone. A recent Forrester study found that in under two years, 89% of B2B buyers have adopted generative AI, calling it one of their top sources of self-guided information at every stage of the buying process. Capital allocators are B2B buyers. Their diligence starts the moment they type your firm's name into an AI engine.

So, the question for anyone planning a raise is simple: what does AI say about your firm right now? Is it accurate? Is it the story you would want a prospective LP to read first? And how do you compare to the managers you are competing against for that allocation?

It shouldn't cost you an allocation to a less experienced firm that happens to surface in an AI answer. If you don't know what AI says, that is a visibility gap worth closing before your next raise.

08/27/2026

Everyone says retail finally got disciplined. Whitney Livingston, COO of ICSC has a more honest answer: it's the cost of capital.

After years of overbuilding, new retail construction has stalled, not because the industry planned it, but because capital got expensive. That supply-and-demand mismatch has made well-located, well-operated space more valuable than it's been in years, and it's pushing owners to repurpose aging malls into higher uses instead of building new.

What comes next is an AI story. ICSC and McKinsey estimate up to $1 trillion in U.S. retail revenue could flow through AI agents by 2030, and that operators who give each location a clear mission, convenience or discovery, will capture more than 85% of the sector's profit. For owners, the move is a center that delivers both, on purpose. Whitney's stress test starts with one question: what is this property's mission? Then judge the tenant mix, site plan, and experience against it.

Whitney joined our President & CEO Jenn Quader on The Smart Agency Presents: GlobeSt's Women of Influence podcast to unpack the framework, and why the best centers are built to do both.

📖🎧▶️ Full episode, GlobeSt article, and video in the first comment. 👇

08/26/2026

A few years ago, when an institutional investor or a prospective client wanted to know the best firms in your market, they opened Google.

Today they ask ChatGPT, Claude, Perplexity, or Gemini. Instead of scrolling through results, they get one straight answer: a shortlist of four or five firms, each with a reason to call. Either you're on it, or a competitor is.

This changes how deals find you. The shortlist forms before your first meeting, before a broker makes the intro, before you know capital is moving in your market. If your firm isn't named, the raise gets subscribed or the deal trades without you, and you never even knew it was in play.

For commercial real estate, due diligence is now being conducted through Ai search and decades of reputation do not transfer to AI on their own. The firms showing up are getting shortlisted quietly. The firms that aren't are losing calls they will never see.

So go ask AI about your own firm. When a prospect asks about your category, are you showing up or are you invisible?

08/25/2026

At The Smart Agency, we believe great work starts with a team that actually has time to breathe and feels valued as people, not just professionals.

We recently asked our team what their favorite employee benefit is. Two answers stood out: half-day Fridays and your birthday as a paid holiday. Because in an industry that moves fast and demands a lot, the little things matter, and at Team Smart, they're built into how we work.

We're always looking for talented communicators who want to grow in CRE communications. Curious about life at The Smart Agency? Check out our culture: https://thesmartagency.com/culture/

08/20/2026

How do you build a LEED Gold apartment building on top of a shopping center that's still open for business, without your first residents ever living over a construction site?

That's the kind of problem Kelly Cantley solves for a living. As Senior Vice President at Bozzuto, she's spent 15 years learning that the best builds are won long before anyone breaks ground.

She joined our President & CEO Jenn Quader on The Smart Agency Presents: GlobeSt.com's Women of Influence podcast, and she gets specific: how to sequence a job so the amenities and the first apartments open together, why she gets every trade partner walking the building in 3D before a single system goes in, how Bozzuto stood up a brand-new Texas team and broke ground in six months, and how she's bringing more women into construction leadership.

Press play for an honest look at what it takes to build at the top of this industry. 👇

📖🎧▶️ Full episode, GlobeSt article, and video in the first comment.

08/19/2026

Sustainability in commercial real estate has moved past the era of ambition. Now comes the hard part: ex*****on.

For years, the industry was defined by net-zero targets, long-range road maps, and aspirational commitments. But as our client KBS - one of the largest owners of commercial real estate in the U.S. - makes clear in a recent piece for Institutional Real Estate, Inc. (IREI), the question is no longer whether sustainability matters. It's which strategies will endure.

Marc DeLuca, CEO and regional president, Eastern Region of KBS, outlines what's actually working at scale: energy efficiency upgrades, electrification infrastructure, EV charging networks, water stewardship, and data-driven portfolio benchmarking. Not bespoke, high-cost point solutions. Repeatable, measurable strategies with defensible returns.

The takeaway for owners and operators: sustainability is no longer a parallel initiative. It's an operating discipline - and the firms that treat it that way are the ones pulling ahead.

Seeing our clients shape this conversation at the industry level is exactly why we do this work.

Read the full piece: https://irei.com/publications/article/sustainabilitys-next-phase-disciplined-ex*****on-in-commercial-real-estate/

What sustainability investments are you prioritizing in your portfolio right now? 👇

08/18/2026

We’re so proud to celebrate our incredible team member, Jake Milch, on his 5-year work anniversary with The Smart Agency! 🎉

For the past five years, Jake has been a key liaison between our creative and account teams, managing the production of strategic marketing initiatives and ensuring our superior standard of quality is always met. His collaborative spirit and dedication have made him an integral part of Team Smart.

Something you might not know about Jake: Despite being an LA native, his favorite basketball team is the Cleveland Cavaliers. He has been a long-time fan since 2007. 🏀

We appreciate everything you do, Jake. Here's to many more years ahead.

07/22/2026

Some rooms are about deals. This one was about families, and a future where every person with autism has the chance to thrive.

Our team recently spent the evening alongside our client BLT Enterprises at the Autism Speaks Golf Tournament at Strawberry Farms Golf Club in , CA.

What stayed with us wasn't the golf or the silent auction. It was the reason everyone showed up: to stand behind the families, the research, and the everyday support that help people with autism live fuller lives.

We're proud to represent a client like BLT Enterprises, a firm that shows up for its community the same way it shows up for its business, with generosity and heart. Their commitment to this cause helps power the work Autism Speaks does every day.

To BLT, and to everyone who gave their time, their dollars, and their energy: thank you. Causes like this move forward because people choose to care.

You can learn more or support the mission at autismspeaks.org.

Address

Irvine, CA

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+19494386262

Website

https://www.thesmartagency.com/

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