Soulwave Digital

03/20/2024

Health and wellness can be a sensitive industry when running Meta ads.

Meta has strict rules and policies, and you'll want to be super careful with your creatives and copy.

We've worked with a lot of edge cases in this industry (i.e. hormone replacement solutions, weight loss products, and many supplement brands) and here are some helpful tips 👇

🔹 Verify your business in Business Manager first. This lets Facebook see you as a legit business and leads to less rejections. If it's currently greyed out for you, DM me! I have a workaround to get it enabled so you can verify.

🔹 Be more conservative in the beginning. For example, if you were advertising va**nal rejuvenation solutions, avoid the word "va**na" and use a more vague term like "feminine health" to get your message across.

🔹 If you get ad rejections, make sure you fix them immediately and don't let them rack up on the ad account.

🔹 Avoid using photos that are zoomed in on certain body parts.

🔹 Don't use imagery that would generate a negative self-perception or exploit a person's insecurities to encourage them to purchase.

🔹Avoid using personal attributes, like using "you" too much in the copy or implying the person reading the ad has a certain condition they need to solve for. Instead of saying "are you experiencing xyz," generally rephrase the statement like "women who are experiencing xyz..."

Bottom line - certain wellness products can be a grey area, and it's often at Meta's discretion whether they approve or not. So you're always taking a bit of a risk.

But with the right approach and careful consideration with the way you're formulating your message, you CAN run these ads successfully on the platform and avoid restrictions.

03/13/2024

This is a gold mine for creating high-performing ads 👇

Analyzing your customer reviews.

Listen to what your customers are saying about your brand.

What lead them to buy, why did they choose your brand over others, what other options have they tried in the past that didn't work?

Don't only look at the reviews on your website, but take it a step further.

What are people saying about your brand in the comments on socials or on third party sites like Reddit?

Find patterns in the data and use these insights to inform your creative strategy.

💡 Tip - Use ChatGPT to help analyze and organize the data if you have a ton of customer reviews.

Test, test, and test some more. You can't afford to skip out on that piece.

And with some patience and consistency, watch your ad performance soar!

01/05/2024

What does it take to hit a $1M sales week for your eCom brand❓Swipe through and find out how our client had their biggest week ever!

01/04/2024

Looking for a way to generated higher returns from your ads? Influencer whitelisting could be the answer!

Swipe to learn more about this marketing trend and let me know your experience in the comments if you've tried it!

09/26/2023

If your store's AOV is too low, it's going to be nearly impossible to acquire a customer profitability and scale with Facebook ads.

Here are 4 tips to increase your AOV:

✅ Increase the free shipping threshold to encourage customers to spend more

✅ Offer the customer an additional item that compliments the original product they are buying

✅ Provide discounts with a minimum spend amount

✅ Bundle a few products together and sell them for a lower price point than they would be sold for individually

So what's an ideal AOV to shoot for?

Generally speaking, we like to see ad clients have a $50+ AOV, although it can vary depending on profit margins. There are also instances where lower AOV's can make sense if CLTV is high - there are always exceptions to the rule.

The only way to know for sure? Crunch the numbers. If you need help with the math, feel free to shoot me a message!

09/14/2023

Over the last few months, we've been perfecting our processes and adding additional services over at Soulwave Digital. There's now 3 different ways you can work with our team to get ready for Q4.

▶ Facebook Ads Management
▶ Landing Page Design + Development
▶ 1:1 Consulting

If you're interested in learning more about our packages, you can check out our updated services + pricing guide here >> https://soulwavedigital.com/services-guide/

The guide also includes example ad creative, case studies, and testimonials from past clients.

Feel free to send me a message or email me at [email protected] if you have any questions. Cheers to slaying Q4! 🎉

Download our services + pricing guide  Breakdown of our services and what's included  Pricing information  Case studies + testimonials *By opting into this guide, you agree to be added to our email list. You may unsubscribe at any time. Success! Name Email SEND ME THE GUIDE

09/11/2023

Excited to finally share my podcast episode with you where I was featured as a guest!

We talk in-depth about building a brand, manifesting dream clients, and going from solo to an agency… all while staying sane w/ work life balance 😛 Listen to “On The Cusp Of 30” on Spotify or Apple Podcasts. Links below.

Spotify >> https://lnkd.in/gTxTRSAA
Apple Podcasts >> https://lnkd.in/g6wnyMKF

08/31/2023

Just finished up copy, design, and development for one of our client's eCom sites. Here's a sneak peak at a very small piece of the product page.

Here are the main pieces we updated in this section and why:

✅ Changed the product title from "ReiSHE" to "ReiSHE Holistic Menopause Relief Supplement". Now when the user first hits the product page (like from an ad), the benefit is immediately known - that the product provides relief from menopause symptoms.

✅ Switched from using a dropdown menu for the 3 product variations to clearly displaying the 3 options directly on the page. Since there are only a few options, this allows the user to easily compare the options with pricing side by side and make a quicker decision.

✅ Added in the "days supply" for each size, instead of just showing the # of capsules. A potential customer will be more interested in how long the bottle will last, rather than how many capsules are in a bottle.

✅ Added the "Save 39%" tag to show how much users users will save by purchasing 3 full-size bottles upfront. This tag encourage users to pay more attention to the savings, leading to a higher average order value.

✅ Added icons to show that there is free US shipping and a 180 day money-back guarantee, which are common questions that come up when customers are shopping.

✅ Added accordions to provide more detailed information about the product that a customer might want to know - without overwhelming them with this information in the main product description.

Here's the truth - it's SMALL changes like this that often lead to the biggest impact on conversion rates and average order value.

Let me know in the comments - are you regularly A/B testing your website or landing pages?

08/30/2023

Here's what we're seeing work really well right now for eCom brands running Facebook ads:

👏 Simplified campaign structures
👏 Spending more time on creative strategy
👏 Advantage+ shopping campaigns
👏 Dynamic ads with broad audiences
👏 Utilizing Facebook shops, in addition to web

Advertising trends are always shifting and changing, so you've got to keep up if you want to succeed.

Tested these in your ad accounts? Let me know your results in the comments!

04/27/2023

What does it take to generate a multi-6 figure launch❓ Swipe through to find out.

04/22/2023

E-Comm Brands ⚠️ Running ads? You should know the BEROAS for the products you're promoting. And yes - it's different than your ROAS!