Surf and Snow Collective

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Surf and Snow Collective

We’re a surf and snow journalist-led team of industry insiders and advertising professionals.

22/06/2026

A recent mission to Duthie Hill 🤘🌲🚴

Getting to actually experience our clients’ adventures firsthand is one of the best parts of what we do. Our director of sales, Jack Gerstenmaier, recently joined Seattle Mountain Bike Tours’ half-day ride and came back with nothing but good things to say.

Duthie Hill is a PNW favorite for a reason. If you’re visiting the Seattle area this summer, we couldn’t recommend this experience more 🙌

17/06/2026

The outdoor brands that understand that are the ones audiences keep coming back to.

They aren’t just selling products or experiences; they’re building communities around shared identity, lifestyle, and belonging. That’s what creates stronger loyalty, deeper engagement, and more meaningful storytelling over time.

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16/06/2026

A good abandoned cart flow should bring people back without feeling pushy.

This email flow we recently made for Allover Apparel was built to re-engage customers through social proof, brand storytelling, community, and product value—creating reminders that feel more intentional than the standard “you left something behind” email.

15/06/2026

Our team is incredibly stoked to officially partner with SamaraVan🌲🚐

This company is building some of the most thoughtful, authentic converted vans out there. No gimmicks or unnecessary fluff, just incredibly well-built vans designed by people who genuinely live this lifestyle and care deeply about craftsmanship.

We’re looking forward to helping tell their story and support the next chapter of the brand.

12/06/2026

When done well, Email & SMS marketing is one of the most overlooked elements of brand building, but often one of the highest-performing.

It creates consistent communication, stronger customer relationships, and more intentional experiences across the entire customer journey.

Good marketing shouldn’t stop after someone follows your brand—it should continue building the relationship from there.

10/06/2026

It's hard to beat a summer strike mission down south 🤙🌊

As part of our work in the outdoor space, we’ve been lucky to experience and build relationships with some of the most incredible surf and snow destinations around the world, like surf resort.

Now, we’ve put together a growing collection of these special spots on our site—destinations we trust, return to, and genuinely recommend for unforgettable outdoor experiences.

Head over to the link bio to explore them all.

08/06/2026

Knowing when and how to show up matters just as much as what you’re saying.

That was the driving idea behind these Meta ads we recently built for a few of our Seattle and Portland-based clients. With the World Cup driving attention spikes in the PNW, we knew there was an opportunity to meet audiences where their attention already was, and turn that attention into meaningful action for our clients.

05/06/2026

We’re excited to officially announce our partnership with The Adventure Hub—a family of adventure travel companies creating unforgettable experiences across the Pacific Northwest and around the world.

From multi-day cycling expeditions and mountain bike adventures to naturalist-led tours and kayaking journeys through the San Juan Islands, The Adventure Hub brings together a collection of brands united by exploration, sustainability, and meaningful connection to the outdoors.

Over the past few months, our team has been working alongside theirs on marketing strategy and creative, helping tell the stories behind each experience and the people who make them possible.

We’re incredibly excited for what’s ahead. More adventures, more storytelling, and more great work to come.

03/06/2026

Most outdoor brands aren’t struggling on social media because they lack great visuals—they’re struggling because the strategy behind the content is outdated.

Save this for your next content planning session, or get in touch with us about working together on your brand's marketing.

29/05/2026

Brand strategy is more than your visuals and content.

It's your foundation—and it’s what we do best: positioning, messaging, audience clarity, and creative direction that actually holds up in the real world.

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