Spectacular Vernacular

04/10/2026

Don’t let the headlines and posts fool you. Human-based communication skills remain essential. As such, we hold steadfast to this rule: “Write fast. Edit slowly.”

04/08/2026

Earlier this semester, SV owner Jesef Williams spent time at the University of North Florida with students in Dr. Rachel Riggs Achorn’s public relations campaigns class discussing the value of strong communication and interpersonal skills.

Regardless of occupation and sector, having well-developed soft skills is essential. In an era of robust technology and seemingly omnipresent artificial intelligence, human-based communication will remain paramount and can serve as a differentiator in a competitive marketplace.

During Jesef’s visit, he also shared insight into and stories about his professional background in newspaper journalism, corporate communications and marketing – and how all of those experiences led to the ultimate establishment of Spectacular Vernacular.

We are once again grateful to Dr. Achorn for the invitation and appreciate the students’ spirited engagement. Since Jesef’s visit, they’ve been knee-deep in building a comprehensive public relations campaign for the Tom Coughlin Jay Fund Foundation, a Jacksonville Beach-based nonprofit that assists families with children battling cancer. We look forward to seeing their campaign presentation later this month!

10/06/2025

We are excited to partner with Renee Moyd, who is extensively traveling the world with her husband, Jonathan, as part of a months-long, multi-continent journey. Here is her first essay about their adventures.

The Chinese treated us like celebrities. Really, we are just two retirees living out our dream of exploring the world.

09/04/2025

Happy 904 Day!

Jacksonville and its surrounding communities carry a uniqueness and richness that make them great places to live, work and play. From warm weather, waterfront recreation and culinary delights to captivating arts and thrilling sporting events – it’s all here in Northeast Florida.

We are proud to call the 904 our home!

08/27/2025

Jesef Williams, founder and owner of Spectacular Vernacular, LLC., gave a guest lecture in Dr. Riggs Achorn’s PR Campaigns course on Monday, August 25. He imparted invaluable life lessons from his experiences as a newspaper journalist, a marketing and public relations specialist, and an entrepreneur. His lecture centered on the importance of listening well, emotional intelligence, and soft skills. Students are feeling more prepared to tackle their PR Campaigns course!

Jesef Williams - newspaper journalist in South Carolina, a marketing and public relations specialist at UF Health Jacksonville, and an entrepreneur here in Northeast Florida.

07/29/2025

Make sure you properly label “benefactors” and “beneficiaries.” We have seen folks get those two words confused.

03/31/2025

The communications and marketing services are aplenty – and they’re all personalized with a soulful touch.

01/22/2025

Got a public speaking engagement coming up? Spectacular Vernacular is here to help you draft your message AND coach you on oration and delivery prior to the big day.

SV exists to assist in finding the perfect words for your various communications and marketing needs.

12/19/2024

Although similar, “farther” and “further” have distinct meanings.

12/16/2024

Got a public speaking engagement coming up? Spectacular Vernacular is here to help you draft your message AND coach you on oration and delivery prior to the big day.

11/28/2024

We are wishing you and yours a spectacular Thanksgiving! Enjoy the day and be safe!