02/14/2026
Is your Google Business Profile even in the right category?
You might want to go ahead and check.
Your main service category is one of the number one ways that Google ranks your profile with other businesses like yours.
The best way to check if you are in the right category is to search your competitors and see what category they are in. If 3-4 of your competitors are in the same category and you aren't, you have no shot ranking against them.
Here's a quick example from a conversation I had this week. Home Repair business was in the "Repair Service" category for his Google Business Profile. All of his competitors, "Handyman/Handyperson". The category that he chose was relevant for his business, but it targeted a keyword that was a lot less used, and therefore he stood no chance among his competitors.
So go ahead and check, is your main service category the best for your business?
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