The LAB A unique craft beverage marketing company // Creators of Caffeine Crawl // Based in Kansas City, MO // Cheers to that!

The LAB is made up of lovers of libations, and are fans of companies and individuals that produce a memorable beverage experience. We connect passionate and driven craft/specialty brands with consumers. We are consumer friendly, innovative, easy to work with, and a breath of fresh air for the industry.

01/29/2019

Where have we been? Well, 90% of our efforts have moved over to Caffeine Crawl to support the growth of the Crawl, and soon-to-be offspring events. Much love! Grab your cup, and meet us over there.

09/28/2018

Today happens to be National Drink Beer Day and tomorrow National Coffee Day. Get hype, drink well.

‪The crazy side of beer bottles in Germany.  https://www.npr.org/637600168‬
08/15/2018

‪The crazy side of beer bottles in Germany. https://www.npr.org/637600168‬

In Germany, beer consumption is up as temperatures remain unusually high. This is good and bad news for the beer industry.

Shade for your drinks.
08/09/2018

Shade for your drinks.

The tiny paper parasol atop a drink has long been a symbol of drinking-as-leisure, but how did it get to that point? Imbibe columnist Wayne Curtis explores the history of cocktail umbrellas in this installment of Mixopedia.

You've been asking for this, Michigan.
08/08/2018

You've been asking for this, Michigan.

Saturday, August 25 Route 1 // 9:30am - 1:00pm // 6.5 mile route. 6 stops. Route is a self-driving route. Route 2 // 10:00am - 1:30pm // 6 mile route. 6 stops. Route is a self-driving...

Getting that G&T to the next level.
08/07/2018

Getting that G&T to the next level.

Miguel Lancha, the beverage director at José Andrés' Jaleo in Las Vegas, says you don't have to overthink it.

08/02/2018

To our hoppy friends, have a tasty .

The importance of your ice in your cocktail.
07/26/2018

The importance of your ice in your cocktail.

Ice is to a bartender as a flame is to a chef. That's just one of the reasons to consider the cube when you make or order your next cocktail.

07/25/2018

If you need a reason to get out tonight, it's National Wine & Cheese Day!

Refreshing cocktails using Aperol. Slurpppp.
07/25/2018

Refreshing cocktails using Aperol. Slurpppp.

Bitter drinks are increasingly popular these days, but the real hard-hitters—the medicinal Fernet Branca, the cult favorite Malört—aren’t to everyone’...

This Friday is our 73rd ever Caffeine Crawl with two days in Lincoln + Omaha Nebraska. Let's get it.
07/24/2018

This Friday is our 73rd ever Caffeine Crawl with two days in Lincoln + Omaha Nebraska. Let's get it.

Caffeine Crawl comes back to Omaha for the 4th event in the city dating back to the Fall of 2013. This go-around we are adding exciting extras to the lineup. Lincoln, Nebraska, will get everything...

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