Sentinel Solutions

08/18/2026

Turn Marketing Tactics Into Business Results

https://sentineldigitalsolutions.com/connecting-media-tactics-to-business-goals/

In today’s technologically driven marketplace, the customer’s path-to-purchase features multimedia as consumers research the best options on where to spend their hard-earned money. This process includes consumers actively gathering information about a product or service of interest including com...

08/13/2026

Find Something To Do Inside Today's ELF Magazine. Find It In Your Copy of Today's Keene Sentinel

https://www.keenesentinel.com/elf_calendar/

08/13/2026

The Marketing Funnel Explained from First Click to Loyal Customer

https://sentineldigitalsolutions.com/what-to-know-about-the-marketing-funnel/

The modern marketing funnel is best understood as a continuous customer journey in which people move in and out of different stages based on their interests, behaviors, and needs. The traditional funnel, including awareness, consideration, and conversion, still provides a useful framework, but moder...

08/12/2026

How To Build an AEO Strategy That Gets Your Brand Found

https://sentineldigitalsolutions.com/aeo-strategy-transitioning-from-keyword-focused-seo-to-direct-answer-optimization/

A major shift is underway in SEO (search engine optimization) as Answer Engine Optimization (AEO) becomes increasingly important alongside traditional search optimization. Instead of optimizing primarily to rank a webpage or a keyword and earn a click, marketers are now optimizing content so that AI...

08/11/2026

The Right Ad Frequency Makes All the Difference

https://sentineldigitalsolutions.com/what-is-frequency-in-advertising-and-how-important-is-it/

For your local business, effectively managing ad frequency can help you to optimize your advertising investment, maximize conversions, and avoid waste in your budget. Advertising frequency is a metric representing the number of times a consumer is exposed to an ad during a campaign. It is a vitally....

08/10/2026

Build a Smarter Keyword Strategy That Drives Results

https://sentineldigitalsolutions.com/what-you-need-to-know-about-organic-keyword-strategy/

Technically, keyword strategy is the planned process of choosing, organizing, and utilizing specific keywords and phrases that your audience searches for online.

08/07/2026

Is Creative Still Important to Your Digital Advertising Campaigns?

https://sentineldigitalsolutions.com/is-creative-still-important-to-your-digital-advertising-campaigns/

With a plethora of technology driving digital advertising performance including artificial intelligence, virtual reality, blockchain, specialized platforms, sophisticated targeting, and more; does creative even matter any longer? The answer is yes. Despite all the sophisticated supporting technologi...

08/03/2026

Turn Missed Opportunities into More Conversions with Social Media Remarketing
https://sentineldigitalsolutions.com/can-your-local-business-benefit-from-social-media-remarketing/

Social media remarketing is a digital marketing strategy that targets users who have previously interacted with a brand's website or social media content, by serving them personalized ads on social media platforms.

07/31/2026

The Hidden Power of Long Tail Keywords

https://sentineldigitalsolutions.com/could-a-long-tail-search-strategy-help-to-grow-your-business/

Long tail keyword search strategy focuses on targeting long-tail keywords in both search engine optimization (SEO) and paid search engine marketing (SEM) to attract a more specific and potentially higher converting audience. A long tail search strategy is most applicable for businesses with limited....

07/30/2026

Don't Miss ELF Magazine's Beer Issue Inside Today's Keene Sentinel

https://www.keenesentinel.com/elf/