Raspberry Moon Marketing

02/05/2026

You’re a leader in your field. An expert at what you do. And you know that sharing your expertise is IMPORTANT, not only for your clients but for your industry (and your professional growth…). But how will you find the time to write thought leadership articles? Your days are packed, and writing isn’t your area of expertise.

That’s where ghostwriting comes in, turning your knowledge into polished, professional thought leadership content. Let’s work together to lighten your load while increasing your visibility!

01/21/2026

The new year is off to an exciting start here at Raspberry Moon! HQ has gotten a few upgrades, and so has the marketing toolbox - I'll be sharing more about the new addition in the coming weeks!

10/12/2025

10/10/2025

It's World Mental Health Day! So... how's your week been? Have you made time to take care of yourself amidst the busyness?

It’s SO tempting to bury ourselves in work… grinding away, dedicating every ounce of energy to getting ahead and doing the Next Important Thing. Would it be easier to insist that I'm too busy to sit in the sun? That reading a book is frivolous (unless, of course, it related to business or professional development…)? That I have higher priority things on my to-do list than going to an exercise class? Absolutely!!

Really, though? Those conscious decisions to enjoy life make a world of difference for me as a person… and that trickles right on over to my business. Suddenly, creativity and words started to flow again! I start having fun with my work!

Let this be your reminder to intentionally carve out some time for yourself, even if it’s just two minutes of tuning out distractions and looking out the window while enjoying your coffee. Your business (and you!!) will be glad you did!

10/08/2025

Who here likes the deconstruction part of a project?! I admit… it’s not my favorite. It’s messy and usually reveals additional challenges. 😬

But…

Sometimes, we have to take things apart to build something better! One of my clients lost most of the access to their business page. We explored all the options, but the answer was clear. We needed to create a new page. It wasn’t what we wanted to hear – starting over meant losing their current following! It had to be done though.

Starting over also gave us an opportunity to set up their business manager and ad accounts to support growth and future success! (If you’ve walked through that process before, you know it can be just a little complex…) We got their Facebook and Instagram pages linked (finally!) so they can share content on both platforms seamlessly.

What about those lost followers, you ask? We developed a plan for that too! Good communication with current clients and cross-posting to raise awareness is drawing their followers to the new page. I may also have a few more tricks up my sleeve to get their page the love it deserves 😊

10/03/2025

Do you ever feel stuck? Frustrated? Like you’re all out of ideas? I’ve been there! Running a business is a challenge, and entrepreneurs are no strangers to burnout. There’s a lot of pressure to do ALL THE THINGS to make sure you’re maximizing your reach, impact, and sales (basically, your 💰💰).

Tackling social media is just one element in that list, but boy is it a big, complex onion once you start peeling back the layers!! You need to post… but how much, what type of content, where, and… wait, now I have to create all that content too?! Then there are ads. Choosing creative, determining effectiveness, building funnels (hang on… what’s a funnel?!), and navigating the Ads Manager bring their own challenges.

That look of overwhelm you have right now? I GET IT. But here’s the best part – there are marketers (just like me!) who do this every day. We’re here to help.

✅Guidance
✅Support
✅✅Being able to breathe a little easier, knowing you’ve got a marketing expert on your team

Is working with a marketing agency an investment? Yes. Are the results (both in 💰💰 and peace of mind) worthwhile? Also yes.

10/01/2025

When your marketing strategy resembles a home reno with no design plan... 😬

09/24/2025

It's time to celebrate We-Did-It Wednesday!! Congratulations on making it halfway through the week and keeping up those regular Facebook and Instagram posts!

If you're having more of a "We-Meant-To-Do-It" Wednesday... that's okay too! There's still time to share a few posts this week. Keep it simple, and if you're not using the Content Planner to schedule some posts in advance, give it a try to see if it makes posting regularly a little more convenient!

09/22/2025

And just like that, a new week begins! Are you ready to quit talking (or overthinking) about the things you should do to market your business and actually start doing them?

Developing an efficient, comprehensive plan is so important. If you're ready to make that well-deserved investment in your business and growth, let's talk!

09/17/2025

Our beliefs shape everything we do - how we see the world, interact with it, and how we interface with each other. That simple fact means knowing the beliefs of your ideal customers, your potential clients, and your current clients cannot be understated!

Here's why:

When it comes to business, BELIEFS make up the 3 core reasons potential customers won't buy from you (in the words of Jesse Elder):
1) They don't believe in the product or service.
2) They don't believe in YOU.
3) They don't believe in themselves.

It's hard to articulate just how important these 3 areas are.

What does that mean for us as business owners?

Well, we've got to meet our potential customers where they are (addressing their concerns and thoughts about what's possible), be open about who we are (by regularly showing up, being open, and being honest), and regularly sharing results of the work we do.

BELIEFS & CURRENT CUSTOMERS

If you've ever lost a great client without being able to figure out why, then you KNOW beliefs run central to effective relationships and open communication with current clients as well.

In my agency now, I do my best to regularly ask, "How do you feel? How does that sound?"

Here's the hard part:
There is no playbook about what's always right, but if you don't know what your client is thinking... you can't help them.

The stories in their mind matter.

Some clients will always tell you - it's their nature and personality to be open.

But... some clients will not tell you.

They stay quiet when they are worried and keep things bottled inside. You feel like things are going great, but they're having worries and hesitations. This can be the kiss of death for the project - they're giving up on you, themselves, or their product... and you have no idea it's happening.

Nothing is more important than making this open communication a part of regular talks, which I do with my clients on a regular basis.

It can be scary to ask your clients how things are going (because sometimes the answer is not so great!), but I've learned it can make or break relationships. Be willing to have those conversations, approach them with openness, and you can develop long-term, healthy relationships!

If you're still reading, I hope you've found this helpful! It's been KEY in transforming my business. 😊