06/06/2026
We often hear advertisers express interest in placing QR Codes on their ads that run on our digital billboard network. We largely agree with the below post.
QR Codes aren't inherently 'a poor choice'. The expectations are simply inflated.
An advertiser wants (and sometimes expects) advertisers to be so excited by their ad that they will immediately pull out their phones and scan the code.
Does it hurt? No. But don't expect your phone to start ringing because everyone is scanning your QR Code.
When it comes to billboards, the intent is to create recognition and familiarity -- not action.
When the moment comes that a consumer is ready to purchase what you offer they will a) remember you b/c they saw your ad ... and google you .. and (if you're lucky) call you.
Or ... they MIGHT scan your QR code the next time they see it.
Weeks, months or even years may pass before that moment comes.
But most advertisers give up when QR Code scans don't happen in the first 4 weeks.
Patience .... building memories takes time. A QR code can't hurt ... but it isn't a magic bullet either.
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