09/05/2022
Google Analytics 4 will never be perfect—it will always evolve—but those who embrace this significant move from Google will reap the benefits of being an early adopter to new ways of looking at the market.
Few can dispute that the future of analytics will be driven by machine learning and artificial intelligence. With Google’s launch of Google Analytics 4 (often referred to as GA4), many are excited about new features within the world’s most popular digital analytics service. And yet, it’s clear