07/23/2025
“Look At You” Behind-the-scenes pt.2
🎥 🎬
It was clear this wasn’t just a story about running—it was about why we run.
We built this script around a quiet kind of power: a father passing something down, not through speeches, but through small moments—helping lace up shoes, steadying nerves, offering presence.
It’s a metaphor, yes, but also a reflection of real life. That emotional exchange between Aaron and Kingsley? It wasn’t just acting. It came from a real place.
This one was for the dads. The mentors. The people who don’t need the spotlight to shape someone’s future—they just show up, again and again.
The goal wasn’t to sell a shoe. It was to show what it means to fill one.
Directed by
Jerry Nikolaev - .nikolaev
Produced by
John Roquemore
Annelizabeth Atie
1st Assistant Director
Lorenzo Tyler Woolley .woolley
Production Designer
Alanna McFarren .colored.glasses__
Director of Photography
Tyler Williams
1st Assistant Camera (1 AC)
Joey Howell
2nd Assistant Camera (2 AC)
Paul Jackson
Gaffer
Andrew Ortoski .ortoski
Electrician
Ian Corry
Key Grip
Carlos Del Cid
Stylist
Annelizabeth Atie
Craft Services
Josh Densmore .b.densmore
Behind the Scenes (BTS)
Luke Riether
Production Assistant
Josh Kappers
Josh Ceranic
Cast
Aaron Brown – “Father”
Kingsley Brown – “Son”
