Marketingwerx - Bright Ideas, Affordable Solutions

11/21/2017

Change is constant! Start planning now to keep your brand in the minds of your target audience. If you'd like some help, feel free to reach out to me for a "Discovery Meeting."

01/20/2015

Here's a FREE Plug to my awesome client, Bill Stallone who owns
Over The Edge, check them out at the Minneapolis Boat Show from January 22nd through 25th, 2015. Hope to see some of you there.

Over the Edge | Over the Edge
Over the Edge Custom specializes in boat lighting, flooring and sound systems. We are the experts in our field. We are the exclusive dealer for NuTeak and C-Flor in Minnesota. In addition, we are a licensed Lumishore LED and Fusion marine AV dealer.We offer expert advice for the do it your self type…
OVERTHEEDGECUSTOM.COM

Over the Edge Custom specializes in boat lighting, flooring and sound systems. We are the experts in our field. We are the exclusive dealer for NuTeak and C-Flor in Minnesota. In addition, we are a licensed Lumishore LED and Fusion marine AV dealer.We offer expert advice for the do it your self type…

01/01/2015

Happy New Year and much success to your careers and business!

07/02/2014

7 Reasons Why Marketing Plans Fail:
#2 Domineering -
A common mistake among small businesses is trying to do too much, especially given their current resources. When this happens, marketing plans become dissertations on what someone else with greater resources and deeper pockets can do. For a marketing plan to succeed, it must be executed, and for a plan to be executed, it must be realistic. If your marketing team consists of you and/or a handful of supporting cast members, you might be better off setting two to three goals and giving yourself plenty of time to accomplish them.

These goals might be as simple as:
1. Creating customer profiles and a simple database program for recording transactions.
2. Adapting your Web site to better collect customer data.
3. Executing three or more targeted communications programs.
4. Follow up on the leads as soon as you receive them. Sometimes salespeople are lazy, and everyone needs accountability.
5. Commitment, commitment and commitment!

06/30/2014

7 Reasons Why Marketing Plans Fail.

If "successful marketing" or "marketing ROI" are oxymorons to you, you're not alone. For most small businesses — and for large ones for that matter — marketing campaigns produce disappointing results. While the reasons for missed expectations are many, there are some fundamental mistakes that can be easily avoided. Following is a brief overview of seven primary reasons marketing plans fail.

#1 - Target Audience is off the mark
Too often marketing programs are designed to please managers, CEOs, or other supervisors rather than customers. Unfortunately, company heads often do not accurately represent the target audience, and thus marketing campaigns do not generate the same enthusiasm and responses among customers.
"Company–oriented" communications, or what I call "ego ads", tend to focus on a brand's mission and product superiority and not on what matters most to consumers and prospects. As a result, they have little impact on consumers' decision–making processes and purchases.

Look for the remaining 6 out of 7 reasons in the days ahead.
If you'd like a copy of my 7 Reasons Why Marketing Plans Fail, send me your email at [email protected].

06/28/2014

My clients often ask, what's a good "customer acquisition" strategy? This is a good start.
https://www.helpscout.net/customer-acquisition/

Proven inbound marketing tactics and resources that will help your startup acquiring customers in a way that differentiates you from the crowd.

06/25/2014

https://www.linkedin.com/today/post/article/20140625150940-27325709-4-beliefs-of-wealthy-salespeople?trk=mp-details-rc

The following post was originally written for The Ruby Group – Sandler Sales, an Ohio sales training organization, and is shared with permission. What separates an average salesperson from an

06/25/2014

Look for social selling this year as sales leadership will have social selling adoption high on their list of initiatives. The great thing is that sales methodologies and process don’t need to change - simply augmented with a new layer. Cold calls will be replaced by warm calls, and stock email templates will be replaced with rich and valuable communications that drive action. Emails and phone calls aren’t going anywhere, they will just be used differently in 2014 to deliver buyer centric messages that depend on connecting on social media and using social data.

06/17/2014

A big personal "Thank You" to Wade Solberg the President and CEO at STS Staffing for hiring Marketingwerx for their marketing needs.

02/25/2014

Five Trends That Will Affect Marketing in 2014-
http://socialmediatoday.com/1985426/five-trends-are-going-affect-marketing-2014

The tactics that worked even a few short years ago are now obsolete. It’s becoming clear that iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Agile marketing is now a common approach, and includes a healthy…

02/25/2014

WHERE ARE YOUR CUSTOMERS?

Where are your customers and how do you best reach them and what is the right messaging? Once you get a new customer, how do you keep these customers when they are constantly barraged by competitors of all types, sizes, and locations, trying to convince them that they can do it better or provide it cheaper? These are tough questions for business owners and upper management to evaluate and overcome. If this sounds familiar, then, Do What Werx!

Contact us today and get the answers you need to make your marketing more efficient and measurable.