Nicole Hefferan at Cox Media

02/24/2023

https://youtu.be/fJL5r-K63ZQ

Aligning your brand messages with the right programming can help your business connect with the audiences you are trying to reach. The sizzle reel below includes just some of the programming opportunities available in Q2 of 2023

Programming opportunities in Q2 of 2023.

02/15/2023

Happy Valentine's Day to all of my clients!!

11/02/2022

We love seeing (and helping!) our clients grow. This success story features a local wildlife removal company that wanted to increase brand awareness – and succeeded. Learn more here: https://coxmedia.com/learning-hub/insights/client-success-driving-brand-awareness-and-online-referrals-for-a-local-wildlife-removal-service/

For most renters and property owners, encounters with dangerous or problematic wildlife are rare. But when these animals find their way onto your property—or even into your home—quick action is required to avoid an incident involving property damage or even an injury to a person. Yet many people...

11/01/2022

How to make sure you have the right access to your Facebook Business Page and maximize your social media campaign performance: https://coxmedia.com/learning-hub/insights/owning-your-business-facebook-page-why-its-important-for-you-and-your-marking-partners/

Facebook Business Pages have become one of the most fundamental digital properties any local business can own. In addition to the ease of building a following and engaging with your customer base through Facebook, setting up a page is also free and easy. Some businesses even prioritize a Business Pa...

10/19/2022

Aligning your brand messages with the right programming can help your business connect with the right audiences. Check out these engaging programming opportunities for Q4 of this year: https://coxmedia.com/insights/2022-q4-programming-opportunities/

Aligning your brand messages with the right programming can help your business connect with the right audiences. The sizzle reel below includes just some of the programming opportunities available in the fourth quarter of this year.

10/18/2022

From MLB playoffs to dynamic NFL regular season games, live sports draw an audience unlike any other. These engaged live viewers, combined with the sheer numbers that a single event can draw, makes live sports a powerful advertising option for almost any type of business: https://coxmedia.com/insights/the-power-of-live-sports-delivering-ads-to-an-engaged-audience/

In a media landscape dominated by on-demand content and endless streaming options, sports broadcasts have held strong as one of the rare televised events that draw a massive live audience. For most sports fans, much of the excitement of the viewing experience comes from the unpredictable nature of t...

09/20/2022

Fall is almost here and the sports world is buzzing! Check out our latest blog for key opportunities to align your brand messages with popular sporting events and other sports programming: https://coxmedia.com/2022-q4-sports-preview/

During Q4, we begin to wind down an incredible year of sports. In October, MLB’s long season will reach its crescendo with the MLB Postseason. This year, we will see a new postseason format with additional Wildcard teams being part of the action. Once again, FS1 and TBS will carry most of the Wild...

09/12/2022

Where will your favorite team be winning this year?

08/31/2022

In this months' 'Behind the Screens' feature, we speak with Nick Zinkie, Senior Performance Marketing Manager on our Corporate Marketing Team, who shared exciting insights into our own digital marketing efforts and the thought that goes into building Cox Media's online presence as an engaging space to connect with our clients: https://hub.coxmedia.com/behind-the-screens-meet-senior-performance-marketing-manager-nick-zinkie

There's a lot of teamwork that goes into every project and campaign. In this post, we feature a digital marketing leader on the corporate marketing team.

08/30/2022

With many brick and mortar businesses also offering online shopping options, how can your ecommerce efforts stand out among your competition? Learn more in our latest blog: https://hub.coxmedia.com/top-ecommerce-advertising-trends-in-2022

eCommerce allows any business to break down geographic barriers that may otherwise limit where - and to what customers - you are able to sell.

08/25/2022

Advertisers are continuing to increase their investment in capturing consumers' attention. On the latest episode of The Professor's Perspective, we unpack exactly what the ad spend numbers look like in the U.S. - and which platforms are receiving the lion's share of these dollars: https://hub.coxmedia.com/the-professors-perspective-episode-2-how-where-advertisers-are-spending

Companies are continuing to increase their ad spend. Watch this video to see where these ad dollars are being spent.