Avante Interactive

05/24/2022

What is the latest in the paid social sector? Find out here:

If leveraged strategically and thoughtfully, they can bring about impressive results.

05/18/2022

Why is it important to invest in video advertising? Find out here!

The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.

02/04/2021

More than 100 million people watch YouTube and YouTube TV on TV Screens Each Month.

During the NewFronts event this week, YouTube shared some interesting statistics about the audiences on its platforms, including announcing that more than 100 million people in the US are watching YouTube or YouTube TV on TV screens each month. YouTube also noted that YouTube overall reaches more pe...

12/14/2020

Video marketing is on the rise. Check out the latest on this compelling trend.

Did you know that by 2022, 82 percent of all consumer internet traffic will be made up of videos.

12/11/2020

A brands video marketing strategy paired with -- well, it's the perfect pairing!

After two years of its launch, IGTV, the long video form platform on Instagram is still having significant popularity, it is still seeing more usage from

12/10/2020

Nearly three-fourths (72%) of U.S. households are now reachable by programmatic OTT/CTV advertising, up from 59% in Q1 2020 Learn more on this topic at https://www.streamingmedia.com/Articles/ReadArticle.aspx?ArticleID=143919

Programmatic OTT/CTV advertising marketplace continues rapid growth in 2020 despite ad fraud rates hovering around 20%; Apple TV gains significant market share, but Roku remains the top OTT/CTV device

06/26/2020

Time spent on CTV/OTT streaming exceeds an hour for first time prompting more cord-cutting consumers. Here's the latest on the topic: https://bit.ly/31kuO5T

06/23/2020

Signs of stability for Facebook ads. We're not surprised!

Flat is the new growth.

12/13/2019

More changes to Facebook’s ad platform.

Marketers could benefit from the feature, which could roll out globally in 2020.

12/04/2019

SEM Update: Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data.

11/17/2019

Another change in the world of Facebook advertising. Check it out!

Machine learning enables dynamic selection of ad formats, creative, and text with each impression.