Marketing by Magda

06/10/2024

The second in the series of three articles guiding you through organizing your content into a plan.

This time, we're diving into Topic Clusters—the perfect way to organically group your content and create a rich, cohesive resource for your audience. 📚

Unlike traditional top-down approaches, this method lets you create quickly and organize as you go.
Here's what you'll learn:
1️⃣ How to build Topic Clusters for your furniture business.
2️⃣ Examples like choosing a mattress, store information, and buying guides.
3️⃣ Tips on identifying content gaps and rounding out your message.

Check out the full guide below and discover how to take your content strategy to the next level! ⬇️

Stay tuned for the next and final article, where Pillar Pages bring everything together seamlessly. If you have any questions or thoughts, drop them in the comments!

https://www.linkedin.com/feed/update/urn:li:activity:7205983020703531008/

06/06/2024

Thrilled to share this guide with a dear friend who's already doing an amazing job in the furniture business with her video content! She's been creating videos to inform customers and showcase products and I hope this article series helps her convert more viewers to customers.

In this article, we'll dive into:
✨ Tiny Topics: Quick, engaging bursts of content to capture your audience's attention in under a minute.
🔗 Topic Clusters: How to connect related videos into seamless playlists.
📖 Pillar Pages: Building comprehensive landing pages to nurture and convert viewers into customers.

Check out the brief guide below and leave your thoughts in the comments!

Article in LinkedIn- click the link below.

https://www.linkedin.com/pulse/mastering-your-content-plan-guide-businesses-creating-borowicz-cgqcc

04/25/2024

Marketing Discipline is my new favorite phrase and I am applying it to everything! Those of us in the space take for granted steps needed to fully conceptualize your go to market strategy. Discipline is the answer to the "DID YOU DOCUMENT THAT?", every technology based marketer asks.

SOP, Standard Operating Procedure. If you don't already have them in your workplace, be the one to implement them. This article outlines a Lead Generation Campaign outline with some of those often skipped steps. I hope it fills in some gaps and steers you on the path to documenting your own SOPs.
https://www.linkedin.com/pulse/lead-generation-campaign-guide-magdalene-borowicz-c6lvc

04/24/2024

How do you network? I wrote a short article on the difference between purposeful versus power networking.

I've learned a lot about networking in the past 6 months and I am ready to start creating a Purpose Networking Group. It takes more time, effort and money, so it must be intentional. Here is what I've learned thus far...
https://www.linkedin.com/posts/activity-7188950088591855617-wHEL?utm_source=share&utm_medium=member_desktop

04/22/2024

I'm an easy sell, if your marketing is on point. I've purchased ginsu knives (25 years later they still slice a tomato!), AirCore cookware, and countless other "special" products. But when it comes to shopping for a high value service or product, I feel invisible. I may no longer be in the belly of the bell curve, but I am still a target audience.

Here is a short read 3 min about using customer segmentation via the profit pyramid, to get specific about to whom you are marketing your what.

When you get it right, I'll be buying.

https://www.linkedin.com/pulse/niche-marketing-customer-segmentation-profit-pyramid-borowicz-4betc

04/15/2024

This weekend I loaded my mentee with a lot of intelligence. We reviewed payroll taxes, stock issues, and work sponsored 401K plans. It is the "Who are you going to ask?" opportunity that paves the way to becoming a mentor. Is a masters degree really worth it? Yes, it can change the path of your career. What is an annual review? An opportunity to negotiate your next year.

You will find you know so much. What will you do with it?

Link to article https://www.linkedin.com/posts/activity-7185684204981026816-kg50?utm_source=share&utm_medium=member_desktop

03/23/2023

Are you looking for skills to grow your business digital marketing strategy? Consider enrolling in a course to learn basic elements of this new advertising model.

Gain the key insights to create a digital marketing strategy based on the needs of your brand. Learn about different marketing channels and tactics, and master one of digital marketing's most sought after skills - how to apply your SEO knowledge in an overall digital marketing strategy.

03/15/2023

Outsourcing can be an effective way to help your business grow and scale. Learn how with this informative blog post from Streetwise Journal:

Growing your business does not necessarily mean increasing the number of employees. Although every successful company needs a solid team, maintaining an efficient, well-oiled machine means encouraging staff to be focused and creative and not bogging them down with extra tasks. Outsourcing is a growi...

03/15/2023

How digitisation enables business process automation

Explore how the digitisation of physical documents enables business process automation in this blog post.

03/11/2023

In 2022, businesses will face numerous challenges that will test their resilience and agility. From the impact of technology to the changing global landscape, businesses will need to be prepared for the unexpected. Read more about it in this blog post from Business Blogs Hub:

2023 is the year the world deals with a global recession and, in some regions, political uncertainty. Businesses can grab opportunities in 2023.

03/10/2023

Have you ever wondered how your ecommerce business measures success? ROI and ROAS are two of the most popular metrics used to assess the return on your investments. To help you understand how these metrics impact your ecommerce business, we’ve created this helpful guide. Read more at

ROI and ROAS aren’t interchangeable, but they can work together to help you build more strategic digital marketing campaigns.