01/11/2023
Hey, that’s me!
✨ LADY BOSS PROFILE ✨
Meet Della Smith, the owner of Citrus Creative LLC. Della opened Citrus Creative in 2022 when she recognized a need for equitable creative design solutions for small businesses and entrepreneurs. Clients choose from four pricing tiers for each service so they can invest at the level they're comfortable with AND get the services they need to grow! The services offered across the tiers are always the same, and Della offers that fully trusting that her clients will make the decision that's best for them and their business.
Her clients typically start out with what she calls a Lemonade Stand Package, where they really hone in on the brand's voice so they can capture everything that's amazing about them and create a cohesive brand identity that translates into tangible websites, marketing, and graphics!
✨ What is your goal for the next year?
My goal for the next year is to expand my business so that I can offer an additional accessibility rate that's even lower than my current pricing and offer some sort of scholarship or angel investment to a small business! I'm still working on the details of that last one. I know there's tons of brilliant humans with amazing business ideas, and I want to do everything in my power to ensure they can access the marketing and design services that will help them grow.
✨Who is your biggest inspiration?
That would be life and business coach, Keli Jackson. She is the person who first introduced me to equitable, anti-capitalist business approaches. Keli has taught me so much, and does so in a way that is compassionate, authentic, and incredibly human. She hosts a podcast, "F-Words: Your Business is Feminist AF" that I HIGHLY recommend.
✨What makes your business unique?
My two core business philosophies:
1. When I honor my body, I honor my business. I have chronic medical conditions that impact my mobility and overall health. Following this philosophy means that I show up for my clients as my best self with a quality-first approach. This offers them the best version of everything I can offer- rather than receiving something simply because there's some sort of micro-deadline in place. We work together using a project management program that allows them to see where we're at at any time. This gives us space to collaborate and pivot as needed to create something truly amazing that they can't wait to share with their own clients.
2. I tell my clients often, "When you win, I win" and I deeply believe that to be true. There are few things in life that bring me as much joy as helping and seeing someone else grow and thrive- and that is how I approach every interaction with them.
✨ What other passions do you have?
I've been writing creatively and working with other writers and indie authors to hone their unique voices and stories for a little over 16 years now. I love it just as much now as I did when I was first introduced to it! I published a poetry collection titled Musings of a Muddled Mind in 2021- though it's currently pulled while I update illustrations. I love to create, and that comes in many forms from my work and writing, to drawing, painting, crochet, sculpting clay, and just about any other medium I can get my hands on!
✨ What is your favorite thing about Lawrence?
Lawrence is a beautiful city with residents who really care about each other and the place they live and work. I think there's something magical about that.
Find Della on Instagram at https://www.instagram.com/citruscreativellc and on Facebook at https://www.facebook.com/citruscreativellc. Visit Della on the Web at www.citruscreativellc.com.
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If YOU want you and your business to be profiled in the coming weeks, send Lawrence Lady Boss Project a message. I will get back to you with a handful of questions. All I need from you is the answers and a picture of you! When when you profile goes live, you can share it on your social media as another form of marketing.