What are the opening hours?

Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm Saturday 9am - 1pm

Leander Web Design, 1800 Sequoia Drive, Leander, TX (2026)

10/20/2021

Facebook’s most potent benefit is perhaps the detailed targeting it offers you. Targeting allows you to efficiently spend your ad budget by breaking an audience down with factors such as demographics like age or location, ads they’ve clicked on, pages they engage with and even the mobile device that they use.

Using this data, you can pinpoint who to show your ads to. And, equally as necessary, who you DON’T want to see your ads. By targeting the right people, you’ll get higher conversions and more qualified leads.

With targeting, you can send specific ads to customers at different stages of the marketing funnel. For example, advertising a whitepaper or blog post to people who are likely to be at the top of the funnel. Then, as they go further down the funnel, you can advertise offers and products directly with much more success.

10/19/2021

The benefits of Facebook Ads
With 2.74 billion monthly active users and counting, Facebook still holds its most significant advantage: Scale.

It’s the world’s third most visited website, only beaten by Google and Youtube. If somebody is online, the chances are, they’ll visit Facebook. If they don’t, they’ll probably visit Instagram, owned by, you guessed it, Facebook.

The reach Facebook gives advertisers are still unparalleled, and it’ll likely stay this way for a long time.

To reach this massive audience, advertisers use placements. Placements are where your ads will show, and Facebook has A LOT of them on offer.

10/12/2021

What is a Lead Generation Website?

A lead generation website helps site visitors while gathering information about them for your company. It’s more than just a digital brochure; it’s an experience that educates and nurtures prospects.

Whether you’re developing or redesigning your website in-house or hiring someone else to do it for you, the primary focus should be creating a website your buyer personas can gain value from.

10/11/2021

How to Qualify a Lead
As we covered in the first section, a lead is a person who has indicated interest in your company's product or service. Now, let's talk about the ways in which someone can actually show that interest.

Essentially, a sales lead is generated through information collection. That information collection could come as the result of a job seeker showing interest in a position by completing an application, a shopper sharing contact information in exchange for a coupon, or a person filling out a form to download an educational piece of content.

Gauging a Lead’s Level of Interest
Below are just a few of the many ways in which you could qualify someone as a lead. Each of these examples shows that the amount of collected information used to qualify a lead, as well as their level of interest, can vary.

Let's assess each scenario:

Job Application: An individual that fills out an application form is willing to share a lot of personal information because he/she wants to be considered for a position. Filling out that application shows their true interest in the job, therefore qualifying the person as a lead for the company's recruiting team — not marketing or sales teams.
Coupon: Unlike the job application, you probably know very little about someone who has stumbled upon one of your online coupons. But if they find the coupon valuable enough, they may be willing to provide their name and email address in exchange for it. Although it's not a lot of information, it's enough for a business to know that someone has interest in their company.
Content: While the download of a coupon shows an individual has a direct interest in your product or service, content (like an educational ebook or webinar) does not. Therefore, to truly understand the nature of the person's interest in your business, you'll probably need to collect more information to determine whether the person is interested in your product or service and whether they're a good fit.
These three general examples highlight how lead generation differs from company to company, and from person to person. You'll need to collect enough information to gauge whether someone has a true, valid interest in your product or service — how much information is enough information will vary depending on your business.

10/09/2021

What is lead generation?

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, blog posts, coupons, live events, and online content.

10/08/2021

What Should I Optimize On My Website?
Every business is unique, therefore every website will need to be optimized for different things. The place to start is to understand two things:
What is your website visitor’s intent? In other words, what task are they trying to accomplish? When you know this you know what behavior you’re trying to help and facilitate. If their goal is to find a job, you can focus on getting them to the right spot on your site. If it’s to learn more about a product, you can focus optimizations on helping them achieve that goal.
What are your business KPIs? Hopefully your business goals are related to your visitor goals. Know what you are trying to optimize your website for is the first step in deciding what to test, change and fix. Prioritize your business objectives for your website and those business goals will help you decide where to invest in optimizing your website.
Once you’ve identified the priorities of both your business and your website visitors you can then determine what you should optimize first. Here are a few common areas that people choose to focus on when doing website optimization.
Landing pages
– Optimizing your website means optimizing the entry or landing pages where visitors first come into contact with your site. Whether they come from Google, Facebook or somewhere else, the landing page is where people make an initial decision on whether you can help them with their needs.
Optimizing the landing pages on your website can lead to lower bounce rates and greater conversions as people gain confidence that they’re in the right place to get their questions answered. Don’t confuse landing pages with your home page. Look at your top landing pages reports in your analytics package to figure out what landing pages to optimize on your website first.

10/08/2021

If you own a brick-and-mortar business in Leander, Cedar Park, Round Rock, Austin and need more clients, call us to implement SEO on your site so you can rank better on Google search. This will help you be found easier by new customers.
If you are not being found on Google search, chances are that all your potential customers are going to your competitor.
It's time to grow your business, it's time to improve your ranking on Google.
Call us a Leander Web Design. We create and optimize websites to generate leads and sales.
https://leandertxwebdesign.com

06/28/2021

HOW TO BUILD A HIGH PERFORMANCE LEAD GENERATION WEBSITE

When a company is preparing to invest in a new lead generation website, it should not underestimate what Web design skills will be needed to build an effective one.

Often, companies focus a great deal of attention on design aesthetics, and not nearly enough on the many other factors that go into turning website visitors into hot prospects.

This white paper presents an overview of the lead generation characteristics of powerful lead generation websites.

They fall into five major categories:

Usability — Ways of making the website easy for visitors to find what they need and interact with the information.
Mobile Design — Website features specifically designed to convert the rapidly growing base of mobile users.
SEO — On-site elements imperative for gaining strong organic search engine visibility.
Copywriting — Techniques that build interest and confidence, and then motivate website visitors to inquire.
Conversion — Small but massively important techniques that create large gains in conversion rates.
Important Note — Because proper lead tracking is crucial for evaluating website performance and continually improving conversion rates, we have included supplementary information on lead tracking best practices.

06/25/2021

Lead Generation Trends & Benchmarks
So ... you're getting web traffic and generating leads. But how are you doing compared to other companies in your industry? How many leads should you really be generating?

It's tough to figure out if your lead generation strategy is working if you aren't looking at industry data. That's why we partnered with Qualtrics to survey more than 900 marketers from all different industries in North America and Europe to create a demand generation report with data on website visitors, leads, opportunities, customers, and revenue.

Did you know that 74% of companies that weren’t exceeding revenue goals didn't know their visitor, lead, MQL, or sales opportunities numbers? How about that over 70% of companies not achieving their revenue goals generate fewer than 100 leads per month, and only 5% generate more than 2,500 leads per month? These are just a few examples of what you’ll find in the report.

For in-depth reports, download our Demand Generation Benchmarks Report. Below are some useful highlights.

Cost per Lead, by Industry
The media and publishing industries report the lowest cost per lead at $11 to $25. Software, information technology and services, marketing agencies, and financial services companies all report the highest average cost per lead at $51 to $100.

06/23/2021

Tips for Lead Generation Campaigns
In any given lead generation campaign, there can be a lot of moving parts. It can be difficult to tell which parts of your campaign are working and which need some fine-tuning. What exactly goes into a best-in-class lead generation engine? Here are a few tips when building lead gen campaigns.

Use the right lead generation tools.
As you saw in our data, the most successful marketing teams use a formal system to organize and store their leads. That's where lead generation tools and lead generation software come into play.

How much do you know about the people visiting your website? Do you know their names or their email addresses? How about which pages they visited, how they're navigating around, and what they do before and after filling out a lead conversion form?

If you don't know the answers to these questions, chances are you're having a hard time connecting with the people who are visiting your site. These are questions you should be able to answer — and you can with the right lead generation tools.

There are a few different tools and templates out there that'll help you create different lead gen assets to use on your site:

CTA Templates: 50+ free, customizable call-to-action (CTA) templates in PowerPoint that you can use to create clickable CTA buttons to use on your blog, landing pages, and elsewhere on your site.
Lead Generation Software Tools: This free tool from HubSpot includes lead capture and contact insights features, which will scrape any pre-existing forms you have on your website and add those contacts to your existing contact database. It also lets you create pop-ups, hello bars, or slide-ins — called "lead flows" — that'll help you turn website visitors into leads immediately.

06/21/2021

Lead Generation Strategies
Online lead generation encompasses a wide range of tactics, campaigns, and strategies depending on the platform on which you wish to capture leads. We talked about lead capture best practices once you have a visitor on your site … but how can you get them there in the first place?

Let’s dive into lead generation strategies for a few popular platforms.

Facebook Lead Generation
Facebook has been a method for lead generation since its inception. Originally, companies could use outbound links in their posts and information in their bios to attract strangers to their websites. However, when Facebook Ads was launched in 2007, and its algorithm began to favor accounts that used paid advertising, there was a major shift in how businesses used the platform to capture leads. Facebook created Lead Ads for this purpose. Facebook also has a feature that lets you put a simple call-to-action button at the top of your page, helping you send Facebook followers directly to your website.

Get some lead generation tips for Facebook.

Featured Resource

50 Facebook Ad Examples We Actually Clicked
Twitter Lead Generation
Twitter has Twitter Lead Gen Cards, which let you generate leads directly within a tweet without having to leave the site. A user's name, email address, and Twitter username are automatically pulled into the card, and all they have to do is click "Submit" to become a lead. (Hint for HubSpot users: You can connect Twitter Lead Gen Cards to your HubSpot Forms. Learn how to do that here).

Learn some lead generation tips for Twitter.

Featured Resource

How to Use Twitter for Business (+ Follower Tracking Template)
LinkedIn Lead Generation
LinkedIn has been increasing its stake in the advertising space since its early days. When it comes to lead generation, LinkedIn created Lead Gen Forms, which auto-populate with a users profile data when they click a CTA, making it easy to capture information.

Get tips from our experience using LinkedIn ads.

PPC Lead Generation
When we say pay-per-click (PPC), we’re referring to ads on search engine result pages (SERPs). Google gets 3.5 billion searches a day, making it prime real estate for any ad campaign, especially lead gen. The effectiveness of your PPC campaign relies heavily on a seamless user flow, as well as your budget, target keywords, and a few other factors.

Learn more about how to setup successful PPC ads.

Leander Web Design

10/20/2021

10/19/2021

10/12/2021

10/11/2021

10/09/2021

10/08/2021

10/08/2021

06/28/2021

06/25/2021

06/23/2021

06/21/2021

Address

Opening Hours

Website

Alerts

Shortcuts

Share

Category

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm
Saturday	9am - 1pm