Brohard + Co.

26/04/2019

Great conversation with Inova leaders Dr. J. Stephen Jones and Deborah Addo! Melanie Schmidt @ Stacey Metcalfe Tony Howard

06/02/2019

Always best to admit your error and promptly. Impressed with how this situation was handled. Well done General Joseph L. Lengyel!

27/04/2017

Congratulations to Renee for being recognized as one of the Loudoun Times-Mirror top "100 Women Who Mean Business" in Loudoun County.

28/11/2016

With the increased conversational voice search, users are going beyond simple keywords and adding their location to the search criteria. For example if I’m shopping for a new set of tires for my car, I would possibly Googled “car tires”, A voice search on my iPhone may sound more like, “Siri, find car tires near me.” Many national level businesses may be missing out on local searches. [ 254 more words ]

https://brohardblog.wordpress.com/2016/11/28/is-your-company-prepared-for-local-voice-search

With the increased conversational voice search, users are going beyond simple keywords and adding their location to the search criteria. For example if I’m shopping for a new set of tires for my ca…

27/11/2016

(Image: Forbes) Most of us are active internet and social media users, but do we realize how much of our personal data is collected and stored? Googleing your name was once a good indicator of what can be found on the web about us, but there is much more. According to Business Insider, social media channels such as Facebook, have a few ways of figuring you out. [ 382 more words ]

https://brohardblog.wordpress.com/2016/11/26/big-data-and-you

(Image: Forbes) Most of us are active internet and social media users, but do we realize how much of our personal data is collected and stored? Googleing your name was once a good indicator of what…

26/11/2016

(Image: DMCOMOCO.com) As we become more independent with increased use of mobile devices for daily activities, more legal concerns rise to the surface. One of these concerns is “bring your own device” (BYOD) to the workplace. The convenience of mobile devices have liberated employees from the desk and allowed them to work remotely. The Indianapolis Business Journal discusses several concerns by both the employee and employer. [ 150 more words ]

https://brohardblog.wordpress.com/2016/11/25/mobile-device-privacy-and-the-workplace

(Image: DMCOMOCO.com) As we become more independent with increased use of mobile devices for daily activities, more legal concerns rise to the surface. One of these concerns is “bring your own devi…

18/11/2016

Have you ever tried the same search phrase in multiple search engines? If you haven’t, you may be in for a surprise. (Photo from Nike.com) I selected Nike Free running shoes as the product for this study of online searching. The searches are based on what the average consumer would use searching for the business and/or the products/services/venue provided by the business. [ 504 more words ]

https://brohardblog.wordpress.com/2016/11/18/keywords-search-engines-surprising-results

Have you ever tried the same search phrase in multiple search engines? If you haven’t, you may be in for a surprise. (Photo from Nike.com) I selected Nike Free running shoes as the product for this…

15/11/2016

(Graphic credit The Next Web) Now that the 2016 Presidential Election is behind us, we should examine how social media played a key roll in the race to the White House. Both Clinton and Trump heavily utilized social media tools in their respective campaigns, but with very different tactics and strategies. According to USA Today each candidate favored different social media channels to broadcast their message to the masses. [ 149 more words ]

https://brohardblog.wordpress.com/2016/11/14/the-power-of-social-media-2016-presidential-election

(Graphic credit The Next Web) Now that the 2016 Presidential Election is behind us, we should examine how social media played a key roll in the race to the White House. Both Clinton and Trump heavi…

04/11/2016

(Photo credit Jawbone) Wearable technologies combined with IoT in the kitchen can make a positive change in our overall health. According to Forbes, wearable technologies such as fitness bands and smart watches are gaining popularity with a wide variety of people, ranging from competitive athletes to those wanting to shed a few pounds. These devices are great for tracking our daily activity, heart rate, sleep patterns, calories burned, and overall health. [ 235 more words ]

https://brohardblog.wordpress.com/2016/11/03/internet-of-things-iot-your-health

(Photo credit Jawbone) Wearable technologies combined with IoT in the kitchen can make a positive change in our overall health. According to Forbes, wearable technologies such as fitness bands and …

31/10/2016

The face of emerging media is a rapidly changing environment. Does there seem to be a new social media platform introduced before you’ve figured out how to maximize the last one for your business? Realizing that you have limited resources, which ones should I focus your attention on? Which one will actually help my business? If you’ve asked yourself any of these questions - its time for you to think strategically about emerging media. [ 294 more words ]

https://brohardblog.wordpress.com/2016/10/31/emerging-media-its-time-to-think-strategically

The face of emerging media is a rapidly changing environment. Does there seem to be a new social media platform introduced before you’ve figured out how to maximize the last one for your business? …

25/10/2016

Unwritten rule, the PR professionals are "never" in front of the camera... Who said rules always should always be followed? Thanks to all for a another record breaking Annual Ladies Board Rummage Sale, Leesburg, VA. Approximately 500 volunteers, 14 tractor trailer loads of items, and over 10,000 shoppers!!

23/10/2016

Social media helps businesses build their brand and better communicate a message with customers. If they fail to engage certain groups, the message they communicate may be that they don’t care about them. Some auto manufactures have embraced the idea of targeting minority groups such as African-Americans, Hispanic Americans and Asian Americans, whereas other have not. Minorities in the U.S. represent 92 percent of the population growth, and are also growing in purchasing power. [ 253 more words ]

https://brohardblog.wordpress.com/2016/10/23/have-luxury-automotive-brands-missed-the-turn-with-minority-groups

Social media helps businesses build their brand and better communicate a message with customers. If they fail to engage certain groups, the message they communicate may be that they don’t care abou…