Blue Tin Design & Marketing

Blue Tin Design & Marketing I'm Tara—Freelance Creative Director + Strategist behind Blue Tin. Based in SD, rooted in small-town values.

I partner with small businesses, local orgs, & agencies to create branding, websites, & marketing that’s genuine, smart, & built to connect.

12/11/2025

Just wrapped the logo + brand + website for Wahoo Event Productions, and honestly… this crew is the real deal. 🤘

If you’re into putting on rodeo or motorsport events, they’re the team you want in your corner.

Take a peek at their new site and logo at www.WahooProductions.com — and let me know if your business is next! 🗯️

Simply Sorted by RH has officially launched—and I couldn’t be more excited to share it all with you! 🙌🏼Rachel is the hea...
09/24/2025

Simply Sorted by RH has officially launched—and I couldn’t be more excited to share it all with you! 🙌🏼

Rachel is the heart and soul behind this new home organization business located in the Sioux Falls, SD area. I had the pleasure of creating a branding package filled with a new logo, brand work, video, a website, and more to come—capturing both her warmth and expertise in a brand that’s approachable, functional, and tailored for real life.

If you’ve been dreaming of a home that feels lighter, calmer, and more put together, Rachel is the one to call. She’ll meet you where you are, work with your budget, and help create systems that fit your lifestyle. (We have so much in common with that last half!)

👉 Contact Rachel on her brand-new website: www.simplysortedbyrh.com—because your home should feel good.

And if you’re looking for your next logo, brand work, website, or marketing partner—let’s connect!

Big news from my small-town: Frontier Solutions has a shiny new website — www.FrontierSolutionsSD.com . And it was a ple...
08/17/2025

Big news from my small-town: Frontier Solutions has a shiny new website — www.FrontierSolutionsSD.com . And it was a pleasure helping flip the switch!

If you’re in Southeast South Dakota or Northwest Iowa and need an electrician, Brandon is your guy. Solid work, small-town values, and great prices. Go check it out!👨‍🔧⚡

I don’t always get to share the websites I’m working on—some are still in progress, others are tucked behind internal la...
07/11/2025

I don’t always get to share the websites I’m working on—some are still in progress, others are tucked behind internal launches or private timelines. But I’ve had the chance to work on some really fun and meaningful projects lately, and it’s reminded me just how much I love this part of the job.

Web design isn’t just about pixels and pages—it’s about storytelling, clarity, and creating something that feels right for the brand and the people using it.

If you're curious about my approach or want to peek at some past favorites, take a scroll through the archives: https://www.bluetindesign.com/the-work/website-design-strategy

There’s something incredibly rewarding about being part of the moments that bring people together—whether it’s quietly c...
07/10/2025

There’s something incredibly rewarding about being part of the moments that bring people together—whether it’s quietly coordinating the details behind a brand launch or presenting insights at a tourism conference or local workshop.

From statewide initiatives to small-town celebrations, through the years I’ve had the privilege of helping shape events that connect, inspire, and leave a lasting impact. Event production & presentation has become one of the most meaningful parts of my work—making sure the right message is heard, felt, and remembered.

See more of what I can do behind the scenes and on stage at www.bluetindesign.com/the-work/event-production

Big things are happening down a gravel road near you…Two local boys, connected by a gravel road and a shared love for ag...
07/09/2025

Big things are happening down a gravel road near you…
Two local boys, connected by a gravel road and a shared love for agriculture—turned their passion for rural electrical work into County Line Electric LLC. I had the honor of helping bring their vision to life, crafting a logo that reflects their roots, the fields they raise their families on, the state they’re proud to call home, and the electrical services they provide.

Translating their story and commitment to quality work into a brand others can connect with was no small task—but one I’m proud to have been part of.

Give County Line Electric a follow and show them some local love. From residential and commercial projects to farmsteads and trenching, these guys have your southeastern South Dakota electrical needs covered.

💡 Good design isn’t just about how it looks—it’s about how it works for everyone.Whether it’s your business entryway, li...
04/10/2025

💡 Good design isn’t just about how it looks—it’s about how it works for everyone.

Whether it’s your business entryway, lines on a basketball court, a billboard, or your website, accessibility matters. Thoughtful design helps more people connect with and benefit from what you offer—and while yes, it’s required by law… honestly, it’s just the right thing to do.

Here’s why keeping accessibility top of mind makes a difference:

🎨 Color Blindness: Nearly 1 in 12 men and 1 in 200 women are color blind—contrast ratios aren’t optional if you want to be seen.

🧠 Dyslexia: Use easy-to-read fonts—skip the long blocks of text and cursive scripts.

👁️ Low Vision & Blindness: Font size matters. So do screen readers. Make sure your designs scale and can be accessed by assistive tech.

🔇 Hearing Impairments: Captions/transcripts (especially on social video) help everyone stay in the loop.

💻 Legal Compliance: Yep—your website is required to be ADA compliant—but beyond the rules, it’s just smart, people-first design.

I’m constantly learning how to be better and more inclusive in the work I do—because we all have room to grow. Let’s keep doing our best, one design at a time.

I break this down more in my latest blog post:
🔗 https://www.bluetindesign.com/thoughts-tips/why-design-accessibility-matters-and-how-to-get-started

Let’s build work that includes everyone. ✨

Accessibility isn’t optional—it's essential. Discover why inclusive design matters and how small businesses can implement easy accessibility fixes today.

🎨 From brand identities and websites to campaign strategy and creative direction—I’ve been lucky to work with various bu...
04/02/2025

🎨 From brand identities and websites to campaign strategy and creative direction—I’ve been lucky to work with various businesses, local organizations, and agencies on a wide range of meaningful projects.

I love bringing ideas to life through thoughtful design that not only looks good but works hard too. Whether it's building a brand from the ground up or jumping in to help an over-capacity team, I’m here to help make great work happen.

Take a peek at some of the projects I’ve had the pleasure of working on over the years 👇
🔗 www.bluetindesign.com/the-work

The Work (aka The Archives)Over the years, I’ve had the privilege of collaborating with diverse teams across agencies, industries, and regions, creating impactful solutions in web design, branding, campaign development, content creation, video production, and more. Each project has been an opport...

🏗 Big wall, bold message!So excited to share this recent mural project I helped design for Northwest Corp.—and wow, it t...
04/02/2025

🏗 Big wall, bold message!
So excited to share this recent mural project I helped design for Northwest Corp.—and wow, it turned out great (and huge). 😍

It’s always a rewarding feeling seeing creative work come to life at scale, and this was no exception.

Shout out to the talented team at Fox Print for their always-on-point printing and installation work—you crushed it once again! 👏

I love helping local businesses tell their story through strong visuals and thoughtful design.

Have a space you’re dreaming of transforming? Let’s chat.

I’ve spent over a decade working with agencies and clients across the country—building brands, launching websites, and l...
04/02/2025

I’ve spent over a decade working with agencies and clients across the country—building brands, launching websites, and leading creative strategy for campaigns and businesses of all sizes.

Now, I bring all that experience directly to the people and businesses I care about most.

Check out some of the work and adventures I have gotten to be part of along the way:
https://www.bluetindesign.com/the-work/campaign-strategy-creative-direction

👏 Huge shout out to all the people who have made my creative journey one of the best!

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Lennox, SD
57039

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