06/09/2026
Rankings and traffic are up, so the job is done, right?
Not really. What if the real challenge begins after the click?
In Episode 10 of Adsy Talks, we welcome Cyrus Shepard, SEO & AI Growth Consultant, founder of Zyppy Marketing, former Head of SEO at Moz, and one of the most respected voices in the search industry, to discuss: ๐ What is Google learning from users after they click on us?
๐ Watch now: https://bit.ly/3RTRaYl
For years, SEO has been measured by rankings, clicks, and traffic.
Yet none of those metrics can tell you whether users actually found what they were looking for, trusted your brand, or accomplished the task that brought them to your website in the first place.
Together, Anthony and Cyrus explore what search looks like when user satisfaction matters more than raw traffic numbers, why some websites keep growing while others struggle despite strong rankings, and what businesses should be paying attention to as AI continues to reshape the search landscape.
In this episode, you'll learn:
๐ต Why rankings and traffic don't tell the full story anymore
๐ต The difference between a click and a "good click"
๐ต What Google may be learning from user behavior after they visit your site
๐ต Why some traffic drops are actually business problems, not SEO problems
๐ต How AI search and zero-click experiences are changing the value of brand demand
๐ต Which SEO metrics deserve more attention - and which ones deserve less
๐ฎ Plus: "Real or Fake Headline?" - a game where Cyrus calls out some of the biggest myths in SEO and AI search.
If you're tired of hearing the same SEO advice repeated over and over, this episode offers a more useful perspective on why some businesses continue to win in search while others keep chasing rankings.
๐ Guest: Cyrus Shepard - SEO & AI Growth Consultant, founder of Zyppy Marketing, former Head of SEO at Moz, speaker, writer, and one of the industry's most respected voices on search and user behavior.
๐ If you've ever celebrated rankings without asking what happened next, this episode is for you.