Dr. Travis Zigler, Profitable Pineapple Ads

Dr. Travis Zigler, Profitable Pineapple Ads Check out our free Amazon PPC Masterclass at: http://profitablepineapple.com/

Some of our ads lose money on paper. Last month our profit still went from $58,000 to $93,000.September 2026 for Earth's...
10/07/2026

Some of our ads lose money on paper. Last month our profit still went from $58,000 to $93,000.

September 2026 for Earth's Daughter and Professor Killamoth:

Revenue: $280,000 to about $325,000 (up 16%)

Profit: $58,000 to $93,000 Versus last September: revenue up 10%, profit up 32% Ad spend went up, ACOS came down, refunds went down

There were five moves behind it:
1. Amazon PPC set below breakeven on purpose
2. Price increases ahead of tariffs
3. Google ads that break even or slightly lose
4. An influencer paired with paid ads
5. One small test every single day

I break down exactly how we did each one, plus the one metric I stopped worrying about, in the full article and video:

https://drtraviszigler.substack.com/p/we-lost-money-on-some-ads-on-purpose

10/07/2026

Watching Ohio State beat Iowa was awesome… but it wasn’t the best part of the weekend....

I just spent the weekend in Iowa watching the Ohio State Buckeyes beatdown the Iowa Hawkeyes 31-14.

As a fan, that was great... but that’s not the real reason I went.

I went to tour the manufacturing facility for one of our new brands, Earth’s Daughter.

Most business owners fly in, walk the factory floor for two hours, shake a hand, and fly home. We chose to do things differently.

Chris, Jaime, Steve, Jenna, and I spent three full days together:
• Thursday night dinner at Black Sheep
• Facility tour and lunch at Big Grove on Friday
• Tailgating and watching the game together on Saturday

We spent three days building real relationships, getting to know each other’s families, talking directly to the 40+ employees on the floor, and genuinely hanging out.

Sales and marketing drive business, but relationships are the real foundation.

Chris, Jaime, and Steve are the exact kind of people we WANT to do business with.

When you build genuine trust, business becomes humanized.

They want to see us succeed, and coming out of this weekend, I want to do everything in my power to scale Earth’s Daughter—not just for myself and my business partner Deacon, but to support the 40+ employees working hard in that plant every day.

When you align goals and care about the people behind the product, everyone wins.

That’s the power of showing up in person and choosing relationships over transactions.

What’s a partnership in your life or business that started with a real relationship first?

⁠

09/28/2026

He could only see less than a foot in front of his face... and he had no idea.

This trip to Turks and Caicos was one for the books.

Our mission team served a record 4,800 people across the island.

Jenna and I, alongside our incredible “Dream Team,” got to screen 2,187 students across 16 public and private schools.

Out of those students, we referred 420 kids for comprehensive eye exams and glasses.

Just watch the video for the impact on one referral.

Before his screening, he had no idea he even needed glasses.

He could only see clearly less than a foot in front of his face.

Imagine trying to read a chalkboard, learn in a classroom, or navigate everyday life when the world beyond 12 inches is a blur.

Getting him the right pair of glasses isn’t just about clearer vision today.

It completely changes the trajectory of his education, his future career, and his life.

When you help a child see, you unlock their full potential and create a ripple effect that impacts an entire community and economy.

Moments like this are the heart behind everything we build and do.

Grateful beyond words for our team, the local partners, and the opportunity to serve
⁠

09/21/2026

I went to the Ohio State vs. Texas game last Saturday.

It was a tough loss. Ohio State blew a 20-point lead in the 4th quarter, and as a fan, that hurts.
What is even sadder is what happened after the game.

People started sending death threats to the kicker for missing a field goal, along with hate messages to other players and coaches.

These players are 18 to 22 year old kids.

They are playing a game while balancing college, massive pressure, and life.

Missing a kick or making a bad play does not mean you deserve death threats.
Ever.

Sitting in the stadium and watching everything unfold gave me three big reminders about life:
1. Perspective Is Everything
Sports, business, and life are full of high stakes, but a game is still just a game. When winning a game matters more to you than treating people like human beings, you have lost your way.

2. Failure Is Part of Being in the Arena
It is very easy to sit on the couch or in the stands and yell at someone who fails. It takes real courage to step onto the field and put yourself in a position where you might miss. I know this firsthand. I have lost over $1 million to Ponzi schemes and failed investments, and I have made business mistakes that cost me hundreds of thousands of dollars. The people taking big swings in life will mess up sometimes. That does not make them a failure, it makes them human.

3. How You Respond to Loss Defines You
When things do not go your way, character shows up fast. Throwing tantrums, blaming others, and attacking people reveals who you really are. I have had to look in the mirror after losing huge sums of money, take accountability, and rebuild. True maturity is learning how to take a hard loss, learn from it, and come back better next week.

Let us be better as fans, as leaders, and as human beings. Support people when they win, but support them even more when they fall short.

What is a hard lesson a loss has taught you in life?

⁠

09/16/2026

I just took my first ride in a Cybercab. Sitting in a car with no steering wheel and no pedals felt amazing.
You are trusting code and smart computers to drive through real traffic while you sit back and relax.
As I was riding, I thought about how much this is like running an online store.
Years ago, when I started teaching Amazon sellers, the biggest problem most owners faced was learning to let go of control.
In the beginning, you have to do everything yourself:
• You change every ad bid by hand.
• You answer every customer message.
• You pack every box.
• You watch every order.
If you want to grow a huge business, you cannot do every job forever. You have to stop driving the car and start building the system that drives itself.
When you set up good automation, your business starts running just like a Cybercab:
* It solves problems on its own. It handles site updates and shipping changes.
* It works 24 hours a day. It makes sales and gets leads while you sleep.
* It grows safely using real data. It stops wasting money on bad ads without guessing.
The goal of owning a business is not to work harder every single day. The goal is to build a machine so smart that you can sit in the back seat and enjoy the trip.
Are you still doing every job in your business by hand? What is one simple job you can give to a smart system this week?

09/10/2026

I used to say yes to everything.

New idea?
Yes.

New platform?
Yes.

Some guru's webinar telling me to try one more thing?
Yes, yes, yes.

That's what running a small brand does to you.

Right now I run a group of brands doing close to $10 million a year together. My ad agency once hit $2 million a year. My old brand, Eye Love, hit $500,000 a month at its best.

Different sizes, different years. But here's what actually changed.

Small brand owners chase everything. Large brand owners say no more and focus.
20% of what you do makes 80% of your results. That's not made up, it's an old idea called Pareto's Principle, and it's true almost everywhere.

Most people quit a strategy way too early (TikTok's the classic example, it takes real time and real money before it works) and jump to the next shiny thing instead of finishing what's already working.
Find your 20%. Then say no to the rest.

I wrote the full story behind this on my Substack this week. Head to drtraviszigler.com to read it.
What's the one thing in your business that's already working, that you should be doing more of? Tell me below.

Selling a brand or need help with ads or TikTok? DM me.

09/04/2026

in Seattle, Washington
We spent a few days exploring Seattle and hitting all the iconic spots: Pike Place Market, the Space Needle, riding the Monorail, exploring the Pacific Science Center, riding the Link, checking out the Gum Wall, burning off energy at the MoPOP playground, and wrapping it all up with dinner at Ivar’s on the waterfront!
Here are a few awesome things Jude and Silas learned today:
• Flying Fish at Pike Place: Pike Place opened back in 1907, making it one of the oldest farmers’ markets in the US. The tradition of throwing fish started in the 1980s simply to save time—throwing them across the counter was way faster than walking every fish around!
• The Space Needle & Monorail: Both were built for the 1962 World’s Fair. The Monorail travels at up to 45 mph right above the city streets.
• The Famous Gum Wall: Tucked in Post Alley right below Pike Place, this wall started in the 1990s when people waiting in line for a comedy show started sticking gum and coins to the brick. Today, it’s covered in millions of pieces!
• The Pacific Science Center: This building was originally constructed as the U.S. Science Pavilion for the 1962 World’s Fair, and it was designed by Minoru Yamasaki—the same architect who later designed the World Trade Center towers.
• Ivar’s Waterfront: We learned the founder, Ivar Haglund, opened Seattle’s very first aquarium back in 1938 before he ever started selling his famous clam chowder

09/01/2026

in Ketchikan, Alaska

We spent the day exploring Ketchikan, and it quickly became one of our favorite stops on the trip.
We spent the morning learning about totem poles and hiking through the coastal rainforest, watching the salmon run, and even found a local skate park for the boys to burn off some energy.
Watching millions of salmon fight their way upstream was unbelievable.
To make it even cooler, we got to watch seals hanging out right at the mouth of the creek, getting an easy feast as the salmon came in!
Here are some facts Jude and Silas learned today:
• Totem Poles Aren’t Whorshipped: They are actually historical records! Native Alaskan tribes used them to tell family stories, mark historic events, or honor important leaders. Ketchikan actually has the world’s largest collection of standing totem poles.
• It’s a True Rainforest: Ketchikan gets around 13 feet (over 150 inches!) of rain every single year, making it part of the Tongass National Forest—the largest temperate rainforest in North America.
• The Salmon’s Final Journey: Pacific salmon swim thousands of miles in the ocean, but they use their incredible sense of smell to return to the exact same freshwater creek where they were born to spawn and die.
• Seals vs. Sea Lions: We learned how to tell them apart! Harbor seals are smaller, have spotted coats, and don’t have visible ear flaps, while sea lions are much larger, make loud barking noises, and have external ear flaps.
• Skate Park Find: Even in a rainforest island town in Alaska...

08/29/2026

in Juneau, Alaska
part 2
After whale watching, we hiked out to check out Angel Falls (Nugget Falls) and got an incredible view of the Mendenhall Glacier.
Standing right next to a massive wall of ice and feeling the spray from the waterfall was unforgettable. Top 5 waterfalls I've seen
Here are a few cool things Jude and Silas learned on the trail today:
• The Mendenhall Glacier is about 13 miles long and connects to a giant icefield that’s larger than the state of Rhode Island.
• The waterfall right next to the glacier drops over 370 feet down into Mendenhall Lake.
• The blue color in the glacier ice isn’t a trick of light—the ice is packed so tightly over hundreds of years that it absorbs every color of the spectrum except blue.
Another awesome outdoor classroom day

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