Liv J. Rowe Copywriting - Marketing for Nonprofits

02/11/2026

Last day to register!

🚨HOURS LEFT TO REGISTER!

Help your nonprofit organization's message achieve its mission!
Register for the next Seminar & Training Series Event at the Central PA Chamber of Commerce:

📆 Wednesday, February 18
⏱ 10:00 a.m. - 12:00 p.m.
🗺️ 30 Lawton Lane, Milton, PA

https://centralpachamber.com/events/seminar-training-nonprofit-messaging-strategy/

02/06/2026

**Calling all local nonprofits**

02/02/2026

“You spent most of your career working with for-profits, sooo how could you bring value to us?”
Well, *Brenda*, I am so glad you asked. 😏
(Ahem. There is no Brenda. She is but a placeholder for a few well-meaning comments I've received.)
There's a misconception that nonprofits and for-profits are very different.
And I get that.
I myself have viewed nonprofits as Shining Beacons of 🌈 Altruistic Rainbow Light™️ while demonizing many for-profits as Red Devils in Suits.
(Which is especially funny when you consider that I run a for-profit business.)
It's true: they're motivated by different values.
It's true: I left Corporate America for a reason.
But it's also true that there are good orgs and bad ones, and good businesses and bad ones.
And when you strip away the excess, you see they have a lot in common. They:
- Need revenue to operate
- Have to convince their audience to give them money
- Often undervalue and underrate their comms department 👀
- Have to do a lot of research + analysis to understand their target audience
- Require killer management + budgeting skills
What I tell the well-intentioned Brendas of the world is that new or different experiences bring fresh perspectives to the table—something often needed in a sector that's slow to innovate.
Different lenses
Different tools
and different backgrounds
are all elements that help bring creative solutions to stubborn problems.
We should embrace them.
P.S. - Sorry to any Brendas I may have offended with this post 😎
📊 - Just a little Venn diagram I made for fun. Couldn't fit everything, so if you've got any favorites you'd like to add, I'd love to hear them!

01/31/2026

01/28/2026

Just wanted to re-introduce myself around these parts 😎
Hi! I'm Liv.

🔥 35.
🔥 Avid bookworm.
🔥 Always in desperate need of a crispy McDonald's Diet Coke.
🔥 Passionate about human rights.
🔥 Grade school spelling bee champ.
🔥 Nonprofits copywriter who can spend hours buried in a website.
It's that last little spark that's igniting a new chapter for me 👀
Previously, I've handled copywriting + donor communications strategy across several channels—social media, direct mail, email, website, etc.
The variety was fun for awhile.
But now I'm narrowing my focus:
- Website copywriting + strategy
- Email copywriting + strategy
My favorite way to communicate (digitally).
With my favorite kinds of people (nonprofiteers).
Doing my absolute favorite things (writing + strategizing).
Heck yes! Let's goooo. 🎉
( 📣 OH and just in case my values weren't super clear by now—this is an Abolish ICE household first and foremost, honey! 👏 )

01/20/2026

Ahem. Struggling to balance multiple audiences is the downfall of many nonprofit websites.
You've created too many pages.
Too much content.
Too many buttons.
In an effort to speak to everyone, you end up speaking to no one.
Overthinking leads to --> overcomplication.
What your website probably needs is *simplification* and clarity.
You want each of your audiences to find what they're looking for quickly and without the stress of filtering through a cluttered user experience.
So:
👉 Pick your primary, highest-priority audiences (donors, volunteers, etc.)
👉 Identify what they want.
👉 Structure your nav accordingly so everyone can find what they need.
👉 Remember that while audience segmentation is important, many of your visitors have needs that overlap
I'm booking new website strategy + copywriting projects for March. Let me help you create something powerful. 🖤

01/14/2026

Friends, stop letting AI rule how you write.
Use an em dash.
Use the rule of of 3.
Use "it's not x, it's y."
If we keep letting a machine decide how we write, then the written word is dead.
If someone reads your work and is foolish enough to assume you use AI just because of any of the above, that's their problem. 🖤

01/13/2026

Your nonprofit's website is bloated.
❌ It doesn't need more content.
❌ Or more impact stories.
❌ Or more calls to donate.
✅ It needs tighter, scannable copy with a purpose.
✅ A few stories that make your supporters care, rather than 10 that don't.
✅ A bold Donate button in your navigation and a few strategic CTAs through your copy.
I know you.
You add and add and ADD to your org's website because you think something is missing.
But that something?
It's most likely ✨ clarity, ✨ which can't be solved by bogging your visitors down in web pages.
Tweak your messaging.
Tweak your copy.
Tweak your visitors' journey.
So you can stop tweaking OUT.
My full website rewrites now include wireframes. DM me if you wanna chat!

01/07/2026

If you work for a local nonprofit or know someone who does, I'm hosting a really important 2-hour seminar next month at the Central PA Chamber of Commerce!
Register here:

Many nonprofits do important work but still struggle to get people to donate, volunteer, or take the next step. Often, the problem isn’t the mission – it’s the message. When your …

01/05/2026

Coming back to work today after taking 10 days off:

12/22/2025

When I started my business a couple of years ago, I didn't expect website rewrites to become my favorite thing to do for clients.
Now I'm busy trying to squeeze all the juice in my schedule to do even more of them.
Here's what I love 🖤 about the process:
• Being able to make a mission come alive with some copy nipping, tucking, and making over.
• Showing orgs that they don't have to reinvent the whole cheese wheel—some tweaks can change the game
• Writing words that make supporters StopTheScroll ™️ to open their hearts (or grab their wallets)
Having a lackluster or forgotten website isn't your fault.
Passion = blind spots.
You're too close to your mission.
You need someone on the outside who can find all the gaps and fix 'em for you.
Someone who can help you say 👋 sayonara to copy that's generic and flat and say hello to copy that's as crisp and powerful as a McDonald's Sprite 🥤.
Some exciting news you're the first to hear about 👀. I now offer wireframes at no additional cost, so the format of your rewrite is crystal clear.
No second-guessing about the structure, format, or flow of your new web copy. 😎
I'm booking into February, so shoot me a DM if you're ready to kick off the new year with some website fireworks 🎉