05/25/2026
The "Know, Like, Trust" formula... and why you're probably skipping steps πͺ
Most businesses do this:
"Hi, I exist. Now buy from me."
And wonder why nobody's buying.
Here's how people ACTUALLY make decisions:
KNOW β They discover you exist
(Social media, Google, referral, ad)
LIKE β They resonate with you
(Your content, values, personality, approach)
TRUST β They believe you can deliver
(Reviews, testimonials, case studies, consistency)
BUY β They're ready to invest
(Clear offer, easy process, good timing)
You can't skip from KNOW to BUY.
That's like proposing on the first date π
Your marketing needs to nurture people through each stage:
π Know: Post consistently, run ads, optimize for search
π Like: Share valuable content, show personality, engage authentically
π Trust: Showcase reviews, share wins, be consistent, deliver value
π Buy: Make your offer clear, remove friction, follow up
Where are most of YOUR potential customers right now?
A) Don't know you exist yet
B) Know you but don't really care
C) Like you but don't trust you yet
D) Trust you but haven't bought
Drop your letter π
Once you know where they are, you know what content to create.
Need help building a funnel that moves people from strangers to customers? Comment "FUNNEL" and let's map it out π―