05/29/2026
80% Value. 20% Sales. That should be your mid-year resolution.
Why? Because if your feed reads like a pitch deck, your audience will bounce. Attention is earned, and nothing reeks like the inauthenticity of sales. But what do the people want?
They want insight, perspective, and a peek behind the curtain. Stop the scroll by teaching them, entertaining them, and making them feel seen. Then—and only then—do you earn the right to sell.