10/25/2023
In early March, "New Musical Express" received a bogus story that Billy Doherty had suffered a road accident and died in hospital, and duly printed a ‘Stop Press.’ Coming via telephone as the journal made its last edits, there was little time to confirm the facts. Mystified about the situation, Andy Ferguson rationalized: “someone obviously has it in for us. What kind of crank would do something like this?” On April 20th, a second Sire-produced single came out, with "Jimmy jimmy" on the A-side (written by John O’Neill, the band’s main songwriter), and "Mars bars" (which Michael Bradley and Damian O’Neill co-wrote) on the reverse. Taking advantage of marketing trends like color vinyl and extra tracks on limited editions, Sire printed two sleeves. Both featured a young Feargal Sharkey holding the trophy he had won at Derry’s Fèis Doíre Colmcílle festival. But one had black vinyl and a yellow cover, and the other a green disc, the same color sleeve, and an in-lay card with tour dates. Reviews were still limited and not always positive, as Giovanni Dadomo disliked the single: “for someone trying to fathom the attraction of The Undertones, this pedestrian effort, repetitive to the point of total tedium, is of no help at all.”
Still, "Jimmy jimmy" sold well, making #16 on the mainstream charts, and number two on the Alternative (May 12th), which allowed The Undertones to re-appear on "Top of the Pops." The band and their single were a topic for "Roundtable", a weekly radio show (early Friday evening) that Kid Jensen currently hosted. Various guests (deejays, musicians and other ‘personalities’) listened, talked about and ‘rated’ recent records, which they were encouraged to ‘slag off.’ However, Nick Lowe stated: “I think they are great! . . . Love the singer . . . delivers a song from the heart.” May saw a new tour of Great Britain, and the release of "The Undertones," the band’s first album. With a cover that sought to replicate the Ramones’ debut: a black and white picture, the band sat atop a short wall in Bull Park. Available for sale in the United Kingdom (on May 13th), Sire also began an international marketing campaign, as local editions were organized in Australia, Canada, France, Germany, Japan, New Zealand, Norway, Portugal, Spain and the United States (with an additional cassette version) ("The Troubles, with music: Ulster punk and British independents," p. 97-8).