Shiny Object Co

Shiny Object Co www.shinyobjectco.com The Shiny Object Co.

is a well-connected strategic marketing firm with a lengthy track record of successful launch, repositioning and promotional campaigns for hospitality, design, urban development and fashion.

I’m deeply happy to see this space continue its creative life with the ideal new stewards. From 1994–1997, I worked on C...
03/12/2026

I’m deeply happy to see this space continue its creative life with the ideal new stewards. From 1994–1997, I worked on Charlie Chaplin’s old movie lot — back when it was A&M Records — before it became Jim Henson Studios. I still remember my very first day walking through those gates. Front and center: Soundgarden’s Badmotorfinger on the featured billboard, felt like a dream sequence.
A&M’s recording studios and sound stage were alive every single day. Legends came and went like it was the most normal thing in the world, Michael Jackson was on the lot and somehow, I got to hang out and hold his pet monkey Bubbles! When Neil Young was recording Mirror Ball with Pearl Jam, I was in the studio pretending to be very busy while quietly losing my mind (thanks Whittaker). Never forget seeing shirtless Seal walking through the palm-frond-filled, smoky air while filming a music video and all the wild characters milling about for Soundgarden's "Black Hole Sun" video.
So many wildly talented souls crossing paths daily — musicians, engineers, creatives, visionaries — all orbiting this historic, electric place.
Some places deserve to keep making magic, glad I got to experience a sliver of it!

The duo announced today that the historic property will continue "operating as a major working studio in the heart of Los Angeles."

Really inspired by this story about an entrepreneural couple who turned the lower level of their LA home into one of the...
03/12/2026

Really inspired by this story about an entrepreneural couple who turned the lower level of their LA home into one of the city’s buzziest new coffee spots—legally—thanks to the Microenterprise Home Kitchen Operation (MEHKO) permit, that allows small operators to serve food and drinks from their homes. I was not aware of this permit until I read this article and now my noggin is sparking! LA is historically difficult with permitting, good to see smart policy supporting creative people without massive capital. The founders created a cozy backyard coffee experience rooted in connection, art, and neighborhood energy—exactly the kind of small-scale, human-centered business that cities need more of.

A national site covering food and dining culture, with 23 city sites tracking local dining scenes across hundreds of maps.

One of the main highlights in our world is working with innovators and The Max Collaborative + The Pinyon Group, deliver...
02/05/2025

One of the main highlights in our world is working with innovators and The Max Collaborative + The Pinyon Group, delivered in spades with Avenue 34, located in Lincoln Heights Los Angeles.

This ground-up mixed use development is bringing greenspace and local style to LA’s Lincoln Heights neighborhood. Sitting on 5.03 acres at the corner of Avenue 34 and Pasadena Avenue, A34 will replace a functionally obsolete industrial site with a three-building development featuring 468 mixed-inc...

07/22/2024

It was an honor to introduce San Diego to WEST, an impressive mixed use development that has renewed this important neighborhood of downtown.

We've been reading about the innovative "build to rent" housing market for a while and are thrilled to working with Cyre...
06/22/2023

We've been reading about the innovative "build to rent" housing market for a while and are thrilled to working with Cyrene at Meadowlands on their project in Northern California. A brand new subdivision of homes that are all for rent! With so few options for affordable housing, this concept is booming.

Congratulations to  Alexan Access Apartments in Washington State on their grand opening.  So much goes into bringing a m...
06/22/2023

Congratulations to Alexan Access Apartments in Washington State on their grand opening. So much goes into bringing a multi-family asset to market, we are honored to help bring their vision alive!

100000% Agree that converting office buildings into living spaces is an ideal solution, great article. “The remote work ...
12/31/2022

100000% Agree that converting office buildings into living spaces is an ideal solution, great article. “The remote work revolution could devastate municipalities’ downtowns and finances, or it could help resolve their housing crises. If they can summon the requisite policy imagination and flexibility, city officials can make “work from home” work for everyone.”

To survive the work-from-home revolution, cities must let developers convert office buildings into deeply weird apartments.

Congratulations to our client Arista Apartments on their official grand opening and ribbon cutting officiated by Glendal...
09/30/2022

Congratulations to our client Arista Apartments on their official grand opening and ribbon cutting officiated by Glendale Mayor Ardy Ardashes Kassakhian, State Senator Anthony Portantino and President of Glendale Chamber of commerce Judee Kendall! "Through an adaptive reuse of an existing building, the city is helping add high-quality housing while also ensuring that we maintain the character of our downtown and quality of life that our residents and business have come to expect from our city," said Glendale Mayor Ardy Kassakhian in a news release.

Arista Glendale, a two-tower luxury apartment community, is celebrating the opening of its first building Thursday. See photos of the new development below.

Shoreline Gateway has officially swung open their doors. The views are jaw dropping.
04/23/2022

Shoreline Gateway has officially swung open their doors. The views are jaw dropping.

We have been on this account since 2016, what a thrilling ride this has been! The architecture, amenity spaces and THE V...
04/15/2022

We have been on this account since 2016, what a thrilling ride this has been! The architecture, amenity spaces and THE VIEWS are incredible. "Shoreline Gateway is now the tallest building in Long Beach and is a symbol of our progress and future," Long Beach Mayor Robert Garcia said in a statement. Mayor Robert Garcia

" The tower that was unveiled Thursday is the second of a two-phase project that includes The Current, a 17-story mixed-use project next door that was completed in 2016. The two towers are now connected via a 10,000-square-foot shared plaza." CBS News

The 35-story mixed-use development has 315 apartments, expansive views of Long Beach's coastline, and 6,500 square feet of commercial space.

Celebrating the completion of phase one of the Hollyhock House’s 100-year-old guest house "Residence A" in Barnsdall Art...
12/16/2021

Celebrating the completion of phase one of the Hollyhock House’s 100-year-old guest house "Residence A" in Barnsdall Art Park. It was designed by Frank Lloyd Wright as a guest house to the Hollyhock House.
The Hollyhock House was built between 1919 and 1921 for Aline Barnsdall, and it was Frank Lloyd Wright’s first commission in Los Angeles. In 2019, it became Los Angeles’ first UNESCO World Heritage Site. It is also one of eight Wright buildings that were collectively recognized as UNESCO’s first modern architecture designation in the United States.

Residence A was completed in 1921 for Aline Barnsdall, an American oil heiress, to serve as a guest house of the Hollyhock House.

It took a few years but we're elated to share the unveiling of a new outdoor sculpture by noted Los Angeles artist Ruben...
12/03/2021

It took a few years but we're elated to share the unveiling of a new outdoor sculpture by noted Los Angeles artist Ruben Rojas. The commissioned artwork, titled EVOLve, marks the expansion of The Alhambra Public Art Program. The piece is a permanent installation in The Alhambra’s Certified Butterfly Garden. The massive 8-foot by 6-foot sculpture features Rojas’ iconic “love” script, with a realistic depiction of a Monarch Butterfly gently alighting at the tip.
The Alhambra Public Art Program was launched in 2019 to serve the community and support local artists. The inaugural exhibition was presented by the Academy of Special Dreams, a non-profit organization dedicated to bringing awareness to artists in the special needs community.
Alhambra Chamber of Commerce Michael Dergar Alhambra Police Department Ruben Rojas

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777 East Ocean Blvd
Long Beach, CA
90802

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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