02/03/2026
13 Years of Transformation: Reimagining L’Oréal Paris in Beverly Hills
At KPR, we don’t believe in “pop-up” suites. We believe in Total Architectural Immersion. For over a decade, we have been the force behind the L’Oréal Paris presence at the Golden Globes and the Oscars. Our mission was always the same: take a standard corporate conference room or hotel suite at The Peninsula or the Four Seasons Beverly Hills and erase its identity to make room for the brand.
The Ground-Up Build
We didn’t just add flowers and a logo. We executed a full-scale structural “skinning”:
• The Foundation: We brought in custom flooring and built-out walls to replace the “hotel” feel with a sleek, Parisian atelier aesthetic.
• The Utility: We engineered professional-grade plumbing and lighting to create a fully functioning Spa and Salon where there was once just a meeting room.
• The Result: A sanctuary where the A-list didn’t just see the products—they used them in a professional, high-luxury environment.
The “Intellectual Wink”: The Lipstick Chandelier
To truly anchor the space, we looked for a way to turn a mass-produced beauty staple into a piece of high-art architecture.
• The Installation: We designed and engineered a custom chandelier crafted entirely out of L’Oréal lipsticks.
• The Impact: It served as a glowing visual metaphor for the brand—taking the everyday item in a woman’s purse and elevating it to a position of light and luxury. It wasn’t just decor; it was a conversation piece that defined the room.
The KPR Standard
Thirteen years of Awards Season excellence taught us that the difference between a “good event” and a “brand legacy” is in the production. When you control the floor, the walls, and even the lighting fixtures, you control the narrative.
At KPR, we don’t just host the talent. We build the world they want to be in.
FourSeasonsBH EventProduction BrandActivation LuxuryMarketing SpatialDesign
